Due to the popularity and ease of digital marketing, some people have abandoned email marketing in favor of it.

Email marketing remains one of the easiest and most effective ways to market your business online.

We will discuss why email marketing works, and give you some tips to improve your email marketing strategy.

Call to speak with an email marketing specialist

Email marketing has 4 benefits

These are just some of the many reasons email marketing can be so beneficial to companies.

1. Email marketing is targeted

You don’t have control over who sees your advertisement on the TV or in the newspaper. You choose where to advertise based on the target audience for the publication or channel and hope they are interested.

Email marketing lets you segment your list based on lead status and demographics. This can improve conversion rates.

2. Email marketing boosts brand recognition

Email marketing exposes potential clients also to your brand.

While people might not be ready to purchase your products or services right away after hearing about your business, targeted emails can help to keep your brand top of mind. 

3. Email marketing can be measured

Email marketing lets you easily measure the success of your campaign using key metrics like open rate, bounce rates, and click-through rates.

These metrics will give you valuable insight into customers’ preferences and behavior. 

4. Email marketing is cost-effective

Email marketing is cheaper than traditional marketing strategies. Email marketing doesn’t require you to pay for printing, postage, or advertising space. According to the Direct Marketing Association, it generates $40 per $1.

Email marketing has the potential to be more cost-effective than search, display, and social media. 

Email marketing tips

We’ll next look at five tips to help you maximize your email marketing strategy.

1. Personalize your messages

Marketers used to send generic emails years ago to customers.

Real-time email marketing has seen a rise in popularity with the advancement of technology. People want personalized messages that are tailored to their needs and preferences.

Use personal subject lines to express your creativity beyond just the one that includes the recipient’s first name. 

2. Optimize your emails for mobile devices

This trend will continue.

Emails should be optimized for mobile devices. Many people use their smartphones to check their email. People don’t want to have to deal with frustrating pinch-zoom issues and difficult-to-fill forms.

3. Share your emails

If your emails contain valuable information, your recipients will share them with their family and friends.

Share your content easily with your contacts by adding social share buttons. 

Highlight social media success stories and encourage your subscribers to follow them.

4. Add animated videos

To grab attention and provide more valuable information, you can add animated content to your emails.

These dynamic elements can be used as a guide for recipients to take certain actions. This can improve click-through rates.

Graphic elements can be visually appealing but also increase user experience and interest in your business.

5. Create compelling subject lines

33% Subject line is what people use to decide whether to open an email.

Make your email subject lines engaging and compelling to encourage people to read your content

You should have 10-20 subject lines for each email. Next, choose 10-20 subject lines for each email.

Kobe Digital offers email marketing plans

Would you like to learn more about email marketing? To see our pricing and plans for email marketing, you can go online and view them.

Contact Kobe Digital today to have a conversation with one of our email marketing experts.