Great marketing is about making sure you use every opportunity to get your products or services in front of your target audience.
Even if you already have a website, search engine optimization, and pay-per-click (PPC), YouTube advertising can still offer many benefits.
This page will discuss the benefits of YouTube advertising and YouTube statistics. We’ll also talk about correct YouTube video ad specs that can help you create the best YouTube ads.
This article will help you decide if you are ready to advertise on YouTube. If you are the former, make sure to check out our YouTube advertisement services.
YouTube advertising has 6 benefits you shouldn’t miss
YouTube advertising can be one of your best marketing moves. Check out the YouTube advertising benefits below to find out why.
1. YouTube advertising is affordable
PPC advertising is a cost-effective and efficient strategy if you are familiar with it. It’s simple to see why PPC is so lucrative. You only pay when someone clicks on your ad.
You can also choose how much you want to pay for a click.
These two attributes ensure that you don’t overspend on PPC ads and that you don’t waste money on advertising space.
Why are we discussing PPC ads when we talk about YouTube advertising?
YouTube advertising uses a PPC model that is identical, making it very cost-effective.
2. YouTube advertising is very targeted
YouTube ads make it possible to target the right audience with precise targeting.
Targeting your audience can be done by:
- Demographics Target users based on factors such as location, age and gender, parental status, etc.
- Topics Reach audiences by focusing on subjects of interest.
- Customer Match You can re-engage customers who expressed interest in your company using first-party offline and online data.
- Similar Audiences – Similar Audience Targeting allows you to target customers that are similar to your customers.
- Video Remarketing: Target users that have interacted in the past with your YouTube ads or videos.
- Affinity audience This is where you can target your affinity audience. It includes people who are interested in topics that relate to your business.
- Custom affinity audience You can target users even more precisely with custom affinity audiences. These audiences allow you to target users who have very specific interests related to your brand.
- In-market audience Advertise to people who are actively searching for the products or services you offer.
- Life events: Target users are based on recent life events. Life events can include major milestones such as moving, marriage, or having children.
YouTube offers a variety of targeting options that allow you to target specific groups of people or general groups based on the products you are trying to sell.
It can be difficult to choose the right audience to target. However, a YouTube advertising agency such as Kobe Digital can help guide you to find the best targeting options to make your campaign a success.
3. YouTube advertising with video allows you to connect with your audience
Are you more connected to a brand when you watch a commercial? Or see an insert in your local newspaper?
Many people feel more connected to brands after watching commercials. They can get to know the people behind the brand and learn more about their company.
YouTube video ads are a great way to connect with your audience.
Remember that there are many YouTube advertising formats available. But, if you do it correctly, each format can help you connect with your audience.
4. It is easy to measure YouTube advertising metrics
You’re wasting your time if you don’t know how successful a marketing campaign is. You won’t be able to improve if you don’t know how a campaign performed.
Nevertheless, it is important to analyze your YouTube advertising campaigns. YouTube makes it easy.
Simply click on the “Analytics” tab on YouTube!
You can find out more about your viewers, and what each video does.
You can track the views, budget, and costs of your YouTube ads by visiting your Google Ads account.
5. YouTube advertising delivers fast results
YouTube boasts more than 2,000,000 monthly users. It’s easy to see why you’ll get such quick results.
You’ll see more ads, more traffic to your website, and more sales if you get them in front of more people.
YouTube’s incredible user base makes it a great advertising platform that will quickly deliver results.
It will take longer for you to see results if your email list is only 10 subscribers. This means that only 10 people see your advertisement. Email marketing is a powerful strategy because it typically has more than 10 subscribers.
YouTube is a vast user base that guarantees quick results. A large audience means more people are interested in your brand.
Speaking of large audiences…
6. YouTube advertising places you in front of billions
You will be amazed at the difference it makes to hand out flyers to people who pass by your small-town storefront. It’s possible to distribute 20 flyers in an hour, but it is unlikely that many people will give your store.
YouTube offers small and large businesses the opportunity to reach more people than ever before. This is simply due to its huge user base. More than 2 billion users are estimated.
You can still target a specific audience with your ads, even if you don’t have 2 billion subscribers to your email list or 2 billion Facebook followers (where you also place ads).
YouTube video ads specs to help get the most out of YouTube advertising
You will need the video advertising specs to advertise on YouTube successfully.
You could get into trouble if you don’t comply with YouTube’s recommendations for your ads.
- Grainy ads
- Advertisements that don’t fit their containers
- Advertisements that lower user trust
- Copy of ad copy that is cut
We’ll be covering the basics of YouTube’s most viewed ad formats.
| Specifications | More Details |
| Dimensions for ads: | 300 pixels x 250 Pixels or 300 pixelsx60 pixels |
| Formats: | GIF, JPG, PNG, HTML5 |
| Maximum animation time: | 30 seconds |
| Maximum file size: | 150KB |
| Audio: | Sound is enabled but it will not play unless clicked |
| It appears on the Platform | Desktop |
YouTube overlay ad specifications
| Specifications | More Details |
| Dimensions for ads: | 480 pixels x 60 pixels, 728 pixels x90 pixels |
| Formats: | Static GIFs, PNGs, and JPG |
| Maximum animation time: | 10 seconds |
| Maximum file size: | 150KB |
| Audio: | No sound |
| It appears on the Platform | Desktop |
*For an optional companion display ad follow the display ad specifications above
YouTube Skippable Video Ad specs
| Specifications | More Details |
| Dimensions for ads: | The YouTube player’s size |
| Formats: | Video URL |
| Maximum animation time: | 15-20 seconds depending on regional standards |
| Maximum file size: | 150KB |
| Audio: | Yes |
| It appears on the Platform | Mobile, desktop, TV, and game consoles |
YouTube video ad specifications
| Specifications | More Details |
| Dimensions for ads: | Video player plays |
| Formats: | Video URL |
| Maximum animation time: | 15-20 seconds depending on regional standards |
| Audio: | Yes |
| It appears on the Platform | Mobile and desktop |
YouTube bumper advertisement specs
| Specifications | More Details |
| Dimensions for ads: | 640 pixels x360 pixels or 480 pixels x 360 pixels |
| Formats: | AVI, ASF MP4, MPEG MP4, Quicktime, Windows Media |
| Maximum animation time: | Maximum 6 seconds |
| Maximum file size: | 1GB |
| Audio: | Yes, AAC or MP3 is possible |
| It appears on the Platform | Mobile and desktop |
YouTube sponsored cards ad specifications
| Specifications | More Details |
| Dimensions for ads: | 1:1 |
| Formats: | GIF, JPG, PNG |
| Maximum file size: | 5MB |
| Maximum file size: | 1GB |
| Audio: | No |
| It appears on the Platform | Mobile and desktop |
Here are some YouTube advertising statistics that will complete our pitch
Our YouTube advertising statistics may convince you that YouTube advertising is one of the best ways for your business to be promoted online.
- YouTube is the second-most visited website after Google.
- YouTube generated $4.96 trillion in advertising revenue in 2019
- YouTube can reach more 18-49-year-olds than any other mobile broadcast or cable network.
- 6 out of 10 users prefer online video platforms to live television.
- 78.8% of marketers believe that YouTube is the best video marketing platform
- YouTube offers a greater return on investment (ROI) than TV commercials at 77% of study levels.
- 70% of shoppers say they are open to learning more about products from brands that they see on YouTube.
- 59% of executives prefer to watch videos rather than read text.
YouTube advertising is now the best time to do it
YouTube advertising has many benefits. Kobe Digital can help you get on board!
Our YouTube advertising services help clients from a variety of industries.
YouTube advertising is well-known, but did you know that YouTube advertising with Kobe Digital has many benefits?
- All campaigns can be managed by a client’s Google Ads Account. The client will keep administrator/owner access to all campaigns
- Integration with Google Analytics and Goal Tracking
- A representative for dedicated video ads accounts
- Performance testing of landing pages
- Strategic bid management
- Advanced keyword selection and research
- Testing lead campaigns with Call to Action (CTA).
- Management and setup of rule-based bidding
- Monthly performance reporting and results analysis
- Tracking web lead phone calls
- There’s so much more
Contact Kobe Digital online to receive a free quote or to give us a phone call if you are ready for YouTube advertising.
