You can make a huge impact on your website’s success by using heatmaps, whether you have used them before or not.

You’ll find many heatmaps that look great if you do a quick Google search. You need to find a heatmap that will improve your website.

Although you might be able to narrow down your options at first, how do you choose which heatmap is best?

You’re in the right place. Heatmap tools are not all created equal. This guide was created to help you choose the best heatmap tool for your website.

How to Evaluate Heatmap Tool

When evaluating potential heatmap tools, there are some things you should consider. These criteria will help you decide which tool is best when you compare different options.

Below, I will explain each factor more in detail. This methodology can be used to locate a heatmap tool that will produce real results.

Easy Setup

The most difficult part of any new website tool is how to get started. This is especially true for those who are not so technical.

Many website owners don’t have the necessary development skills. It’s important to find a heatmap tool that is easy to use and delivers high-quality results.

It should take no more than 15 minutes to sign up and create your first heatmap. Signing up for the solutions should not require complicated forms that ask for your mother’s maiden and blood type. You only need an email address, password, billing information, and billing address to create an account.

Heatmap tools require a line code to be installed on your site. This is how they track visitor behavior and data.

This step should be as simple as possible depending on the heatmap tool that you select. This step will be easy if you are comfortable editing the HTML code on your website.

Editing code is not for everyone. Heatmap tools that are the best offer codeless script installation. You should look for tools that are easy to integrate with your site via an app depending on which platform you use.

Are you looking for a WordPress plugin to use the heatmap tool? If you use Shopify, is that tool available on the Shopify App Marketplace as well? These are the questions to ask if you want your heatmap to be set up without having to code anything.

Once you have installed the heatmap script on your website, it should be easy to create new heatmaps or manage everything. 

Heatmap tools that are easy to use have intuitive dashboards. No matter what level of technical expertise, creating heatmaps, accessing reports, and accessing website data should be simple.

Value

When you are evaluating software and website tools, the price will always be an important factor in your decision-making process.

Your heatmap tool shouldn’t cost a lot. Some solutions can cost upwards of $10k annually. This is too much and unrealistic for most people.

Do not assume that the most expensive option will be the best. The best heatmap tools available today can be purchased for as low as $25 per month.

It is a small investment when you consider the return. A heatmap report can give you vital information that will help boost conversions on websites, which could easily double your ROI.

You should look for a heatmap service that offers different plans depending on how many pages you visit each month. This ensures that you don’t pay too much for features you won’t use.

A heatmap tool is a great way to get started. The better the trial period, the more you will enjoy it. You may only be able to try the tool for a few days, or you might have limited capabilities. The best heatmap tools give you 30-day free access with full functionality, regardless of which plan you choose.

Reputation & Reliability

Heatmap tools with the best reputation are well-respected. Do a quick Google search to find the name of the tool and “ratings”/reviews. You will see a variety of star ratings on a 5- or 10-point scale.

Check out what real customers have to say about the product. There will always be negative reviews. However, you can see the majority of reviews.

Many thousands will use the most reliable heatmap tools. Only top-quality products can produce numbers this high. Globally-operating brands can trust the best heatmap tools.

A tool should be able to withstand the test of time. A heatmap tool that’s been around for at least 10 years would be better than one that was just released a year ago. These tools are well-tested and have seen millions of interactions.

Customization

Different people may not want to analyze the same data for a Heatmap. When creating a new heatmap, you should look for a tool that allows you to adjust the parameters and settings.

Do you want to test mobile, tablet, and desktop visitors on your website? Three reports will be generated automatically by the best heatmap software. However, if you want to only track data from desktop and mobile visitors, this should also be an option.

What time do you want your heatmap data to be used in a new report?

Perhaps you’d like to get it started next week when you launch a product. Are you sure you will have enough information in 30 days? 60 days? How about when you reach a certain number of website visitors?

Here is an example of what type of custom settings you might need.

The heatmap data will begin and end at a specific date and time. If your site receives 25,000 visits before the end date, the report can be generated faster.

Heatmap software is the best and offers advanced options and customizable options. This includes things such as pop-up blocking, sampling rate, and tracking options.

All of the default settings are sufficient for beginners who are just learning how to use heatmaps. It’s good to know that there are more advanced settings available if you ever need them.

Different types of Visual Reports

A heatmap is a better analytics tool than other tools because of the way it displays data. A heatmap shows you the top pages on your website based on user behavior.

It won’t take you long to figure out complex numbers or analyze spreadsheets. A heatmap tool that is easy to use will be a good choice. The most “hot” areas of your page will appear lighter than the rest.

The best heatmap tools can also offer visual reports. Scroll maps can be used to analyze visitor behavior about conversions.

The scroll map displayed on your left side may not be available in every heatmap tool. The scroll map should be visible independently of the heatmap.

Other visual tools can be used to show clicks based on metrics. Heatmaps that are the best can also provide reports on different elements of your webpage. These reports can be viewed both in visual and list formats.

You should look for solutions that go beyond the basic heatmap. You can analyze user behavior and its relationship to conversions using a variety of visual reports, including the heatmap.

Additional Conversion Tools

This is a follow-up to our previous point. Your heatmap tool should provide useful tools for driving conversions in addition to reports.

Let’s take, for example, the heatmap and the scroll map were used to identify the section of your homepage that users scroll to but are not clicking on the CTA. These results can be interpreted in a variety of ways.

You might have to take out a distracting element from that area of the page, depending on how it looks. You might also need to modify the location, size, and wording of that CTA box. 

However, assumptions should not be made when you modify page elements. To get data-driven results, always use an A/B test tool based on your hypothesis.

Instead of using third-party tools for A/B testing you should look for heatmap tools with A/B tests built in.

Heatmap tools that are the best will have integrated website editors. This allows you to modify page elements without having to code or be a designer.

Heatmap tools have recording capabilities to capture visitor behavior beyond clicks. To track the exact movements of your visitors, you can record their interactions on your website. This will allow you to see any issues, pain points, or friction that occurred during conversion.

Don’t limit your attention to the heatmap. You should also look for other conversion tools. These solutions are provided by the best heatmap tools without the need to use a third-party application.

Which Heatmap Tool Delivers

Which heatmap tool is best?

Kobe Digital meets all criteria based on what we have just described. Kobe Digital is the clear winner for the best heatmap software on the market.

Kobe Digital makes it easy to create heatmaps in under 15 minutes. Kobe Digital offers an app that allows you to access the most popular CMS solutions, website builders, and ecommerce platforms.

The plans are only $24 per month in terms of value. No matter what plan you choose, you’ll receive a 30-day free trial with full access and use of all the tools’ features and functionality.

Kobe Digital’s heat map tool and conversion tools are used by more than 300,000. Kobe Digital is trusted by Nike and many other global giants in a variety of industries, including Adobe, Yahoo!, Etsy, Asics, Microsoft, Microsoft, Adobe, Yahoo!, Etsy, Asics, and many others.

Kobe Digital offers customized plans for businesses as well as advanced customization options for running reports about user behavior. You can display data in many different formats.

Kobe Digital Benefits That You Will Not Find Anywhere Else

Kobe Digital offers features and benefits you won’t find in any other heatmap software on the market.

Kobe Digital plans include unlimited A/B testing. You will need to use another tool.

Five visual reports can display your website visitor data:

• Heatmap — A visual overview of where users click on a page.

• Scrollmap — Displays the sections of the page most viewed.

• Confetti — Shows clicks on pages and the metrics (like new vs. return visitor, referral source, browser, etc.).

• Overlay — Calculate how many people click on each element of your website.

• List — You can organize clicks by type of page element and a number of clicks as well as percentage.

Kobe Digital comes with a site editor built in. Once you have used these visual reports to identify areas that need to be improved, you can access your Kobe Digital dashboard to edit the images, copy, or style of your pages.

Screen recordings can also be set up on your website. Screen recordings will allow you to see the exact movements of a user as they navigate your site. This tool is very useful in identifying potential friction points in the conversion process.

Kobe Digital is more than a heatmap tool. Kobe Digital provides everything you need to analyze user behavior and generate visual reports that will help drive conversions to your website. 

Kobe Digital is easy to use, reliable, and affordable.