People talk about how they want to improve their brands.

Did you Google your name? You may see other people sharing your name. Should you make your online record more appealing and more positive?

How do people perceive you offline? Are they connected to your values and the business it represents?

What’s Your Personal Brand?

Your branding is how you present yourself. This is your story and how it portrays your behavior, words, and actions.

Personal branding is a way to distinguish yourself from others. Your branding can be tied in with your business in a way that no corporate branding can.

Your brand is what people think of you. 

There are two options: you can ignore your brand and allow it to develop naturally, perhaps chaotically, without your control or you can work with your brand to portray you as the person that you want to become

Before the internet, people didn’t know you. You are now much more visible in today’s world where everyone is talking about you on social media.

Why would you want a personal brand?

Personal branding can be crucial to your professional career. This allows you to make sure that people perceive you in the best possible way.

This gives you the chance to show off your strengths and passions. 

This is especially evident during elections.

Why is Personal Branding Important?

To be considered an influential person, you need to have strong personal branding. Use your brand to show your expertise in your chosen areas.

Your brand is what makes you unique from thousands of others 

Millennials have a distrust of advertising. However, they will believe anyone they feel they know, even those behind the brands they hate.

This has required a major rethinking of how businesses market themselves. This is why influencer advertising has been so successful in recent years.

Personal branding is a trend that aims to personalize the key people within a company.

Any business owner or manager must first establish a relationship with each potential customer before trying to convey the company’s message.

Tips for Building Your Brand

Building a personal brand takes a lot of self-reflection. Many people find it difficult to describe themselves. However, they find it easier to express their goals and values

Personal branding should be aimed at improving the performance of your company. Your branding should match the target clientele.

This isn’t a new concept. Business people have done this for many decades.

You want to be able to show that you can solve some of the problems and that you are willing and able to share them with others.

Don’t be a stereotypical car salesman. Personal branding allows you to deemphasize the selling aspect.

Social media is becoming increasingly important. You should set up separate accounts for friends and family on Facebook. 

The Importance and Value of a Unified Theme

Your branding should be consistent. 

This does not mean that you should behave consistently in a manner that matches your brand.

Take a look at all the information you share publicly.

Here are a few ways to build your brand 

Remember the offline world. You need to be consistent with your theme on all of these. 

Always carry business cards with you wherever you go. Network with people who match your target audience whenever possible.

Your branding should encompass your entire public life 

Your actions must match your branding

A consistent personal brand is key to success. You must act consistently with this depiction.

The public may react differently to the news of two people performing the same behavior. 

Imagine the reaction of the public to the news that a politician had taken drugs. This would not be news. However, it could tie in with your expectations and might even improve his reputation among his core audience.

A person who represents a small business may not have extreme views about their brand. It is important to listen to your customers and resolve any issues they might encounter with your product.

You want your brand to sound authentic. A fake person living a lie is easy to spot.

Your brand should reflect what people think about you.