Marketers have a lot of tasks to do today.

Each task, whether it’s an email send, a retargeting campaign or managing social media accounts is just one of many interactions that create a complete customer experience.

Marketers have many tasks to complete. There are plenty of tools to help you create a memorable experience for customers and grow your company.

How can you decide which one is best for your email marketing campaigns, particularly?

The ZohoMail and ActiveCampaign were two of the recent reviews that we did. They also included Mailchimp which received a lot of attention from our readers. This blog post will review Emma Email Marketing to continue the interesting topic. We hope you find it useful.

What is Emma email marketing?

“Emma” is actually an acronym for “Email Marketing”, and serves as the face behind the company logo to distinguish it from other email marketing software solutions.

Emma was founded in 2003 by Clint Smith, Will Weaver, and is based in Nashville, Tennessee. It also has a satellite office in Portland Oregon. The company has expanded its reach by opening additional offices in Indianapolis and London as well as San Francisco and Sydney. It also acquired Boomerang and other digital service providers along the way.

Emma is a unique expert in email marketing. Emma will provide you with a simple and enjoyable solution as well as a team that is ready to help you. Emma might not be the best ESP (Email Service Provider), but there are still some things to consider.

Let’s now get to work and see if Emma email marketing meets all your needs.

Software & hardware requirements for Emma

Emma email marketing is a SaaS platform that uses cloud-based technology. No local installation is required. It works with all common internet browsers such as:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

To use Emma, however, you cannot use these unsupported web browsers:

• Opera
• Internet Explorer
• Sea Monkey
• Camino
• All other

Emma is currently not mobile-responsive, which means that the app is not compatible with mobile devices. Some users are able to log in on their mobile devices and enter their credentials easily, but others may have difficulty. You might experience a different experience on your mobile device. Emma suggests that you use a supported browser on a laptop or desktop computer to access the platform for the best experience.

Emma key features

Emma HQ

EmmaHQ was specifically designed to assist restaurants, hotels, and other franchises in managing their email marketing. It is designed to meet the changing needs of marketers in distributed organizations and has three unique features.

• Approvals dashboard. Emma HQ makes it easy for marketers to manage the approval and review process from one dashboard. Each email must be approved before it can be sent. This allows marketers to quickly respond to edits or to quickly change the content to make sure that each email meets brand standards.

• Brand control. Emma HQ allows users to share templates with their sub-accounts and lock creative elements in the templates. This ensures a consistent brand experience. Elements can include branding and style elements, such as colors and font size. Users can also create and share templates and assets using the asset manager. This includes company logos, files and images. Individual sub-accounts can create customized emails while maintaining a consistent brand.

• Activity dashboard. Marketers can view all activity and results from all sub-accounts via the centralized dashboard. It will be easy to see which sub-accounts are performing well and which ones require more help with their email marketing strategy.

Marketing automation

This powerful marketing automation feature allows you to create targeted workflows based upon any action taken by your audience – inside or outside of the inbox. Here are the details about its marketing automation capabilities:

• List segmentation. Emma’s best feature is the rich segmentation tool. This can target details such as birthday, zip code and whether they opened your last email. Segmented groups can be easily accessed and you can create unlimited segments for targeted campaigns. This tool is a great way to test your markets and to fine-tune your results.

• Branching logic. This feature allows you to deliver the most relevant message based on whether someone opens an email or clicks a particular link. This could be the trigger for your next campaign.

• Trigger messages. Emma uses customer information from website visits and purchases to create an automated email that is super-relevant, super-timely and highly relevant.

Similar topic Best Marketing Automation Software 

Dynamic content

Emma’s new dynamic content feature allows you to send personalized, unique content to your audience based upon the data you have about them. It can be done all from one email.

Different photos, color schemes and text blocks can be used to make different user demographics feel at home, depending on the data that you have. A sample demographic can be tested and the winner email sent to all the other members of your mailing list.

A/B Testing

A/B Testing is one of the most fundamental features in email marketing. It allows you to create two versions of the same email, with some minor differences, and track their performance. This allows you to determine the preferences of your subscribers in email content.

Landing pages

Emma allows you to create stunning click-through landing pages without any developer. Simply create your landing page and hit “publish”. You will get a shareable link that you can accept from all your channels.

With Emma landing pages you can:

• Drag-and-drop editor allows you to create landing pages

• Every landing page has a unique URL

• To collect leads, contacts information or RSVPs for an event, embed a signup page

• SEO Optimization: Customizable page title

• Track link clicks using Google Analytics integration

Email analytics

Emma’s insightful and precise reporting will help you learn more about your audience so you can use it to improve your email results.

Multiple data and metrics will be provided, including clicks, opens, shares, opt-outs, and so forth. Emma provides visual feedback on which parts of the email subscribers clicked on. You can also see some compelling graphs that are colorful and easy to understand.

Emma will give you a score for each day. This will give you an indication of how your campaign is performing. You can also export reports as.pdf or spreadsheets.

Emma is easy to use

The design is modern and clean, with a focus on color against a bright background. There are just a few tabs that you can use, such as Home, Audience and Campaigns, Response, or Automation.

Emma is a great help throughout the learning process. Even if you don’t watch the training videos, you will still find helpful tips and guidance to help you get started. It encourages feedback, which is its core philosophy. It helps you identify metrics and plan your email campaigns accordingly. It ensures users work on the highest possible scoreboard.

Emma also offers phone and email support for all tiers. This is something you won’t find on other platforms. Emma is a highly rated platform in this category.

Emma security features

Emma claims that she can store and process data in a US cloud environment. This meets important standards that meet various compliance mandates including ISO27001 and SOC 2 Type II. Its security documentation is regularly reviewed and updated to reflect new threats. Emma also uses the NIST Cybersecurity Framework for measuring her ability to detect, protect, detect and respond to security events.

The company’s data centers are monitored 24/7 to ensure operational safety and performance. Multi-stage protection is provided by a proximity card access control system at the ingress and exit doors. Access is restricted to data center staff only. Without prior authorization and an appropriate escort, no one is permitted to enter the production area. Background security checks are required for all data center employees.

Emma can only share information about your account with outside organizations in the following situations:

• Your payment for Emma services is being processed by the organization and will require certain information to complete the transaction.

• The federal government and other agencies who have the authority to request that you disclose your account or personal information

• Emma will highlight examples of your templates or case studies and has your permission before divulging any such information.

• Emma reports on the company’s overall customer base and activities. In this case, Emma will only disclose general, aggregate (non-personally identifiable), information.

Emma Integrations and Add-Ons

Emma can be integrated with several well-known apps so that you can create some synergy between your data and these apps. However, there will be a small number of them in the pool.

There are many options available in analytics, CRM and video. You also have limited E-commerce and a few additional services like Eventbrite or SurveyMonkey. Integrations are a problem for some. Before you commit to Emma, make sure you consider how your data will interact with Emma.

Emma pricing plans

The software provides 3 differentially-priced editions, which are targeted to different segments of users. The software is very transparent about the features included in each tier. If Emma is the right plan for you, an annual contract will be required for each plan.

Although the price is higher than other email marketing platforms it offers, the value is well worth the investment. The software was designed with small businesses in mind. It offers excellent customer service and has a wide feature set.

Here are the details for its 3 pricing options:

For small businesses that want to do better email marketing, the Pro Plan starts at $89/month

• Drag-and-drop email editor
• Email template gallery
• Analytics and reporting in real-time
• App for Guestbook
• List importing
• Segmentation tools
• Sign up forms for Lightbox
• Dynamic content
• A/B content testing
• Integrations built-in
• API access
• Get code-your-own mail
• 1 user
• 1 Email automation workflow
• Phone and email support

Plus Plan (starts from $159/month): For high-performing marketers who are looking for next-level email capabilities

• Everything in the Pro Plan
• 10 users
• Unlimited email automation workflows
• Landing page builder
• Litmus Inbox Preview
• Custom event API automation

Emma HQ (starts from $279/month): For large brands and franchised businesses that manage email programs through one corporate account

• Everything in the Plus Plan
• Unlimited managers
• Create custom templates
• Private branding
• Approvals dashboard
• Template style locking
• Tiered account structure
• Activity dashboard
• Template and asset manager
• Permissions for account and user

Emma can provide a customized quote if you have more contacts than 10,000

Emma customer support

Emma customer support can be reached through:

• Email. Sign up for Emma to receive an email address

• Phone. Phone.

• Blog. Blog.

• Video tutorials. Emma provides a series of video tutorials to help you learn quickly

• The Emma community. Forums serve as online help centers

• Facebook. Emma regularly updates her Facebook page with links and articles to marketing resources.

• Twitter. Twitter.

Emma: The pros and cons

Pros:

• It is simple to use
• Rich feature set
• Before you send an email campaign, set up an automatic spam filter
• Training and guidance available in a variety of formats
• Excellent customer support

Cons:

• There are no monthly pricing plans
• It is quite expensive
• Integrations are limited

Alternatives to Emma email marketing

Emma is a great tool for online marketers who want to optimize email marketing campaigns quickly and easily.

Emma, however, is more expensive than other platforms even on the basic plan. You must also sign up for a 1-year contract. Once you have it, you can’t get out. Integrations that are too limited can cause inconveniences that almost nobody wants to experience.

This is why we have included this section in this blog post. It will assist you in making the right choice for your company.

Emma vs. AVADA Email

AVADA E-Mail is a relatively new name in email marketing. However, it has received a lot of attention from online marketers. It offers many best-in class features at a lower price and scales well.

Why should you choose AVADA Email?

• Even if you don’t have any technical skills, it is simple to get started

• It provides professional-looking, ready-to-use email templates that are beautiful and professional

• It will send you emails reminding your customers to retrieve their carts.

• Its advanced segmentation capabilities allow you to send messages to the right people at just the right time.

• You can easily collect leads with its Exit-Intent popups and Spin to Win.

• You can keep track of the performance of your emails with its comprehensive reports

• The customer service team is professional, friendly, and knowledgeable.

• It’s much less expensive than Emma

AVADA Email also offers a free plan that gives you more time to try before you commit. If you are looking for more advanced features, the Pro Plan is available at $9/month.

Emma vs. Mailchimp

Mailchimp is more than an email marketing tool. Mailchimp has created a variety of new channels and functionalities over the years to help businesses grow worldwide.

Why choose Mailchimp over Emma?

• For beginners, it’s completely free and costs nothing once you reach 2,000 subscribers

• It is easy to use

• It can be integrated with hundreds of add-ons and integrations.

• It provides optimized templates for mobile devices

• It comes with a built-in previewer that allows you to see the email before you send it

Emma vs. ActiveCampaign

ActiveCampaign, a SaaS-based marketing platform, has been empowering small and medium-sized businesses. It evolved from an email marketing platform to become an all-in-one provider of marketing services.

Why choose ActiveCampaign?

• Its plans offer affordable features and are feature-rich.
• It can be integrated with many integrations and add-ons
• It provides various customer support channels
• It has strong security features
• It allows for free migrations

The bottom line

Emma’s power-packed features are impressive and we love the versatility. It is not perfect, and there are still areas that need to be improved, but it’s worth your time and consideration.

We have compiled a list of companies that offer a free plan for those who are just starting to explore email marketing.