06/02/2022

What is Competitor Geofencing Advertising? How Does it Work?

Insights

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Kobe Digital, a leading geofencing agency, focuses exclusively on your business. We help to achieve your revenue and growth goals by targeting the people most likely to visit these locations and places.

Get more business from competitor geofencing ads

This will result in better-performing ad campaigns and a greater return on investment (ROI). This will lead to better-performing ads campaigns and greater return on investment (ROI span>

Our geofencing campaigns offer unprecedented targeting options for digital ads.

  1. Fencing (or targeted area) can be as small as 1000 square feet
  2. Conducting research on competitors and a bulk upload
  3. 12-sided polygon shapes are offered for pinpoint precision.

Would you like to learn more about geofencing? Talk to us about custom competitor geofencing ads.

We know that sometimes it can be difficult to find the right source. Call us today for more information about our digital market services.

Advertising packages for competitor geofencing

Kobe Digital is a digital marketing agency with more than 6+ years of experience. 

Two geofencing packages are available.

Aggressive Competitor Geofencing Advertising

Our Aggressive Competitor Geofencing Advertising package includes:

  • Analysis of competitor locations
  • Recency targeting
  • Location-based conversion zones
  • Conversions via Internet
  • Audiences Based on Time and Location
  • Setting up a campaign location
  • Banner ads for quarterly
  • Mobile ads
  • Get access to more than 350+ ad networks and exchanges.
  • Targeting up to 50 competitors
  • Upto 15 conversion zones can easily be created

Geofencing Advertising has been a market leader

Market Leader Competitor Geofencing Advertising Package Features:

  • Conversions via Internet
  • Location-based conversion zones
  • Analysis of competitor locations
  • Mobile ads
  • Banner ads for quarterly
  • Create a Demographic Campaign
  • Setup a location campaign
  • Get access to more than 350+ ad networks and publishers
  • Time- and location-based audiences
  • Recency targeting
  • Event Targeting
  • Conference targeting
  • Upload bulk custom
  • Targeting up 250 competitors
  • You can create up to 50 conversion zones

No matter what package you choose, you’ll receive the following perks:

  • Location-based conversion zones
  • Competitor location research
  • Mobile ads
  • Establishment campaign locations
  • Banner ads for quarterly
  • 350+ Ad networks, exchanges, and publishers
  • Time and location are important factors in audience creation
  • Conversion zones

We can help you make geofencing campaigns that stand out. Your digital advertising services can be integrated with yours. 

Take your business to the next level with these services:

  1. Search engine optimization
  2. PPC advertising (PPC).
  3. Email marketing
  4. Social media marketing
  5. Voice Optimization 
  6. Website design
  7. Reputation Management 

Call us today or contact us online to learn more about our services.

What is geofencing advertising?

Kobe Digital is an excellent partner in geofencing marketing. Working with Kobe Digital will bring you a lot of benefits.

Customized strategy

We design a custom strategy for your company based on your industry and target market. You will be able to achieve your most ambitious goals like expanding into new areas and creating new jobs within your community. 

A dedicated account manager

It is important to partner with a partner to maximize the benefits of geofencing marketing. As an extension of your company, we work with you.

Tracking conversion

Our digital marketing agency is results-driven. We understand that geofencing must deliver tangible results. With our industry-leading and artificial-intelligence-powered software, MarketingCloudFX, we track the conversions created by your campaign in real time.

Demographic targeting

Our team can maximize the effectiveness of your geofencing campaign by developing sub-audiences from your target audience. This will increase your leads, conversions, and revenue.

Deep competitor research

The winning team does extensive research on your competitors. We evaluate your competitors at conferences and events.

Plus!

Geofencing is a great partnership for you. Kobe Digital will do everything possible to help you.

Get more information about geofencing advertising for competitors. contact us and we will help you create your strategy with one of our highly skilled strategists. Send us an email to learn more about your company and goals.

Five FAQs about geofencing advertising

If you’re just getting started with geofencing advertising, there are likely many questions. Here’s a quick FAQ to answer your questions.

1. How do you define a Geofence?

Geofence acts as an invisible dog fence.

Geofences are used to identify specific places using radio-frequency ID (RFID). Depending on the distance to be targeted, these virtual fences can range from 1 meter up to 30,000 meters.

For best results, we recommend geofences that are at least 93m2 or 1000ft in height.

2. Geofencing: What is it?

Although invisible dog fences are simpler than geofences, they share the same concept. People who interact with geofences do not know this.

Users who create a geofence will be added to an audience. This allows you to target specific geographic locations and allow your business to display ads via both mobile web pages and mobile apps.

Geofences offer the advantage of being more specific in their targeting.

Geofencing lets you filter your audience based on their location. Geofencing allows you to serve ads based on their location, whether it’s an event they’re attending or a competitor they’re seeing, or even the street where they live.

Let’s say you have a dental practice. Your office can use competitor geofencing to get more patients.

3. Which example of geofencing is best in advertising?

Retail is a great example of geofencing.

American Eagle is a respected and well-established brand. It wanted to increase sales, so it set up geofences at malls with American Eagle shops.

The audience was then shown ads featuring special offers like incentives to try on clothes in an American Eagle shop. 

This advertising campaign encouraged customers to return to American Eagle.

Geofencing is a tool for recruiting.

American Eagle was a big success with this strategy. Their in-store sales increased by three times.

Burger King also used geofencing to target McDonald’s customers. 

Burger King asked diners to go to a McDonald’s, drive by one, and then use the Burger King mobile app to open the Burger King mobile app. The deal allowed users to order a Whopper sandwich at the nearest Burger King for only a penny.

The campaign ran from December 2018 through January 2019. It generated significant brand awareness. This indicates that people took advantage of this offer.

These results are possible for small-to-medium-sized businesses (SMBs), even though they are both examples of large-scale companies. 

4. What areas can you geofence?

Geofencing advertising allows geofences to be placed in many locations such as:

  • Competitors
  • Business Locations
  • Residential Locations
  • Conferences
  • Trade Shows
  • Concerts
  • Festivals
  • Conventions

Geofencing advertising allows you to target specific locations of your competitors. 

You have the option to choose when people will attend concerts, festivals, or other entertainment venues. Concert-goers are more likely than not to stop at your restaurant.

You can market products and services to past clients using geofences. Target clients’ homes with addressable geofencing campaigns using customer data from CRM software.

This feature can be very helpful for businesses that use direct mailer campaigns.

While homeowners may receive a postcard or letter in the mail, it’s impossible to know if they have read it. Track the conversions and clicks for your addressable geofencing campaign.

We work with you to find the best places and times to target your customers. 

5. Which businesses are most likely geofencing to be of benefit?

Geofencing is an excellent tool for many industries and companies, such as:

  • Restaurants
  • Retail stores
  • Medical practices
  • Floral shops
  • Law firms
  • HVAC contractors
  • Landscapers
  • Services for your home

Geofencing is a great way for you to market your company even if your company doesn’t have a physical location. 

This allows your company to reach people in your target markets, which can lead you to new leads.

This unique advertising strategy combines geofencing’s power with our data-driven approach. It will help you increase lead generation, conversion rates, and ROI for digital marketing plans.

Advertising geofencing of competitors: Is this right?

Geofencing advertising can bring many benefits to any company.

This is a great strategy to help local businesses increase brand awareness. It can be used by companies looking to reach more customers.

Geofencing advertising can also be a great way for your SMB to grow.

This is an enormous benefit, especially for businesses in difficult markets. We use geofencing technology to show potential customers actionable ads.

Call to discuss your custom strategy.

Geofencing advertising: 7 benefits

Geofencing advertising offers many visible and impressive benefits to your company.

1. Geofencing advertising delights customers

This shocking truth is important for many businesses. This is a shocking fact for many businesses.

Geofencing ads appeal to potential buyers if they are satisfied with your product. Remarket to your audience using compelling, actionable ads.

A sale is not necessary to appeal to consumers.

Solving customers’ problems can make them more likely to visit your booth at trade shows or to buy from you. You can show users that you have the solution to their problems.

2. Advertising via geofencing increases conversions

Conversions can be boosted by our competitor’s geofencing services. You can also use them to increase your conversions by asking for quotes, in-store visits, and sign-ups for our newsletter.

We can help you decide the best size for your geofences to maximize exposure to your target audience. 

We concentrate on high-value traffic to your company by focusing on performance-driven strategies. This makes them more likely to act on your calls to action (CTAs), like signing up for your newsletter.

Increasing your conversion rates can help you achieve great results.

If you’re a software-as-a-service (SaaS) provider, for example, earning more newsletter subscribers can help your business earn more clients. You can use your email marketing strategy to create newsletter content that leads new subscribers down the buying funnel toward purchasing your software.

This could allow your company to expand its developer team. You may also be able to develop a new software program to increase your revenue and services.

Geofencing advertisements may not immediately generate sales, but they can build brand awareness and encourage micro-conversions. 

3. Geofencing marketing generates high-quality leads

Geofencing can help you generate high-quality leads, even though your business does not have a physical address. Your sales team can now concentrate on converting leads, and not searching for them.

If your company is attending trade shows or industry conferences, geofences can help you reach the right audience. This is particularly useful when the event is packed and noisy.

This strategy works well because people love to relax on their phones after long days. People will find ads for your company while they’re surfing the Internet, YouTube, or following up on industry-related topics.

You can use the ad to encourage people to visit your site and your booth. These customers can be connected with your sales team to become leads.

This illustration shows how digital advertising and traditional marketing can be combined to help propel your company forward.

4. Geofencing advertising encourages customer loyalty

It’s crucial that your business attracts new customers and retains existing customers. 

How does geofencing advertising encourage loyalty?

Target your audience with relevant and useful ads. 

They may find advertising helpful. You could offer a 10% discount or a free estimate on HVAC systems.

Companies without a physical address can follow the same process.

You can still provide a memorable experience at conferences or trade shows. 

5. Advertising Geofencing improves brand awareness

Brand awareness can be increased by using competitor geofencing services. This is an immense benefit.

Geofences increase brand recognition and expose users to your company. The continued presence of your business in search results indicates that you can solve their problems.

This includes choosing the right venue, hiring caterers, and hosting a family event. 

Brand loyalty could lead to a long-term partnership as well as a source of revenue. Other companies may recommend it to you.

6. Geofencing advertising lets you target the perfect customer

Geofencing lets you gather valuable information about your audience Your team can also refine their marketing personas based on location, demographics, and other features

Targeting specific audiences can help you optimize your geofencing marketing strategy. We can create ads to target people who live within five minutes of your store or who visit other businesses that have lower or higher prices.

Targeting your audience can help you increase your geofencing campaign’s effectiveness. It will also make it easier to achieve your goals faster.

7. Geofencing is a more effective digital marketing strategy than any

A digital strategy that integrates business strategies can give you an advantage.

Multi-pronged marketing can boost your company’s visibility online. You can get more requests for a quote on your HVAC system or restaurant reservations.

The geofencing campaign data you have can be used to inform Internet marketing strategies.

You might discover that your users come from a different country than your SEO strategy. Maybe your customers in-store notice a common problem that your Content Market Strategy has not addressed.

Geofencing can be a smart decision for businesses that want to grow their business. It has multiple benefits.

Geofencing advertising strategies are innovative

We offer a range of strategies to maximize the impact and success of your geofencing advertising campaign.

Targeted fencing

We are focused on geofences that have the highest success rates.

Your target audience is the most important thing. We focus on small businesses to maximize our reach. They will be able to check in at your office if they live within five minutes of your office.

Actionable Ads

Every advertisement should contain a unique call-to-action (CTA). We help you to get your audience to visit your booth, store, or website.

Progressive management

Staying ahead in digital marketing is vital. We offer progressive monthly management to help you improve the effectiveness of your campaign. 

Geofencing companies often use a “one-and-done” approach. Kobe Digital optimizes your campaign to maximize its ROI.

Optimized audience data

We use a variety of audience data to build geofencing campaigns. You can also use your loyalty member or email subscriber list to target your audience.

Kobe Digital can be trusted for geofencing.

We’re a trusted partner for digital marketing. Kobe Digital values our clients. This is why our client recommendation score of 488% is higher than the industry average.

There are many reasons why companies choose to geofence advertising.

Decades worth of experience

Digital marketing has been our specialty for over 25 years. We offer top-quality services like geofencing marketing.

Real results

We are focused on geofencing and the impact it has on our company’s success. 

Satisfaction for clients

Kobe Digital offers a unique, hands-on experience that many geofencing companies don’t offer. Kobe Digital is a marketing extension that focuses on personal strategies. This is evident in our 91% client retention rate.

Data-driven strategies

Kobe Digital will be the best option for your geofencing strategy.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.