Brand Gating is a way for you to protect your brand. Resellers must prove they are authorized resellers. This can be done by providing proof such as an invoice, or written permission from you.
Read on to learn more about Amazon’s brand gate.
- What is Amazon brand gating?
- How does Amazon brand gating look?
- What is brand gating?
- Who can be eligible for Amazon brand gate?
- What is the best way to set up brand gating on Amazon?
- Questions about brand gating at Amazon
What exactly is Amazon brand gating?
Amazon Brand Gating, also known as Amazon Brand Gating, is an Amazon Brand Registry program to protect your business from unauthorized resellers of your product or knockoff versions that use the brand name you have on Amazon.
How does Amazon brand gating look?
Third-party sellers and resellers must show proof that they have been authorized to sell your product.
Resellers and third-party sellers typically get a notification when they try to use your ASIN. This allows Amazon to be proactive and prevent unauthorized sellers from creating a listing. To make money with your brand, third-party sellers or resellers must provide the following information:
- Invoice from the manufacturer within the last 90 Days
- You must have written permission from your brand to sell your products
The $1500 non-refundable application fees will be charged. There are no listing hijackers or product knockoffs.
Brand gating is a great way for your business to be protected.
Amazon brand gate: Why?
Amazon Brand Gating has many benefits:
Stop selling fake products to your brand
Amazon has seized over 2 million counterfeit products sent directly to Amazon warehouses. Amazon invested in brand protection to stop counterfeit sellers from using your ASIN.
This is an enormous advantage because you can have an automated and proactive system to protect your company against fake product sellers You can also focus on driving sales through search engine optimization (SEO).
Amazon Sales: Increase your Profits
There will always be counterfeit sellers But, there are ways to make your brand stand out. A buyer has bought your products and business from an unlicensed seller
Brand gating is a way to combat fake sellers on Amazon. It stops sellers from listing your product or knockoffs. This program helps you increase your sales by eliminating lost sales.
Protect the brand’s value
Counterfeit goods rarely compare to the original. Customers who purchase counterfeit products will not recommend them to others.
They will instead share their product experiences with others, which could encourage them to visit your brand.
Amazon brand gate allows you to help people find, buy and experience your product. What’s the result?
Who can be eligible for Amazon brand gate?
First, members of the Amazon Brand Registry can use brand gating. You will need a registered, active, and text- or image-based trademark that was issued in one of these countries by a government agency for trademarks.
- United States
- Brazil
- Canada
- Mexico
- Australia
- India
- Japan
- France
- Germany
- Italy
- Turkey
- Singapore
- Spain
- Netherlands
- Saudi Arabia
- United Kingdom
- Sweden
- Poland
- European Union
- United Arab Emirates
To apply for Amazon Brand Registry, you must meet all requirements. For a complete walkthrough, continue reading.
How can I set up an Amazon brand gate?
You can use the Amazon Brand Registry to create brand gating. These steps are required:
1. Your product ASINs can be compiled
Create a list of ASINs for the products you want to protect with Amazon brand Protection. The document will be sent to the Amazon representative.
2. For counterfeit prevention, document your company’s strategy
Take the time to record your company’s efforts to prevent counterfeit products from reaching your market.
- Are You a Member of the Amazon Brand Registry It’s easy!
- Add your logo to the packaging
- Offer your products in bundles
- Have your products been uploaded to Amazon Transparency yet?
- Please send your concerns using the Infringement Form.
- Send cease and desist letters to your counterfeit vendors
This information will tell Amazon about your efforts and help you get your brand gated. Make it easy to understand and follow the cases.
Include images to prove your efforts such as copies of cease-and-desist letters.
3. Submit your application
After you have created your product ASINs and documentation to fight product knock-offs, you can submit your application. Contact your Amazon representative to track the status.
FAQs at Amazon brand gating
Do you want to learn more about Amazon brand gate? Have a look at our FAQs
Amazon brand is completely free to gating?
Yes! Yes! Yes! Your business should set aside time to complete the application and submit it to Amazon Brand Registry. It is, however, completely free.
Signing up for Amazon brand gate is smart. You can make more sales by stopping unauthorized sellers.
What approval process is there for my Amazon brand gate application?
Review of brand gating applications can take up to five weeks. Some businesses have reported success with submitting smaller product ASINs (like top sellers) to get approval faster.
Amazon is a great way to protect your brand and increase sales.
Amazon brand gating is a great way to help your business prevent counterfeit sellers from Amazon. You can reduce the number of counterfeit sellers from Amazon and increase your business’ reputation.
Contact us or call us today for more information about how we can help.
