We will discuss what a win-back email campaign is and when it’s acceptable to use one. Also, we’ll provide six excellent customer email templates. We’ll demonstrate how to create a customer retention email template using real-world examples.
Experts predict that a significant number of your customers and subscribers will move away each year. It hurts, but you must admit it. This is even more true when you consider that 66% will be from current customers. You’d like to keep them near you.
What can you do to prevent clients from quitting? This is a great idea. A well-crafted and timed win-back customer email template is key to regaining customers’ trust.
This post will explain what a win-back email campaign is and when you should use it. We also provide six great customer email templates. We’ll also show you real-world examples to help you improve the design of your win-back customer email templates.
An email win-back campaign is exactly what it sounds like
Email campaigns to win back inactive customers are designed to bring them back into the fold. Attracting new customers can often cost five times as much as retaining existing customers. Therefore, retaining customers is crucial to your business’s profitability.
Customer churn is a common occurrence in business. It refers to customers who discontinue using your product/service after some time. Clients will eventually leave, no matter how hard you try. You can keep customers happy and reduce turnover at other times.
Let’s say you own a subscription company for children’s crafts. When your clients are grown up, they will no longer require your products in the future. Your customers’ perceptions of the value of your product and service might change over time for many reasons.
A win-back customer email template’s goal is to bring customers who have stopped using your product/service back into the fold. This involves discovering their reasons and sending them personalized emails.
Samples and templates for an email to help you find a client.
You now know what a win-back email sounds like and when you should write it. Now it’s time for you to get to work. These are the six most common win-back templates. There are also several great win-back customer email templates.
Let’s get started.
1. The email reminder template
It is a great way to get your customers back. Because they found value in what you offered, they visited your website and subscribed to your email lists.
It’s possible they don’t have the time or desire to buy what you are selling. This is a challenge that small-sized services business owners, such as coaches and instructors, have to face every day. Studying Spanish, for instance, could be put on hold if you have a baby.
Use the reminder email to remind consumers to engage again. Don’t be afraid to tell them about any new features that you have added since their last visit.
This is a reminder to get your email address back. Saks appreciates customers’ business and will remind them when they receive a picture of a stylish lady in their email. Saks says customers who don’t follow its social media channels miss out on designer discounts and early access promotions. This is why Saks encourages customers to stay on the site.
Are there any things you can do to affirm the positive aspects of your company? Here’s an example of a win-back customer email template:
I have been thinking about you since you were gone
Hello [Name], I’m [Name].
We’re going here to assume that you share our excitement about [product category/core function]. Right?
Ok, I am not as excited as I thought. It’s what we do. We are on the same page if you care deeply about [product category/core function].
There has been a lot happening at [company] Some of these highlights may have been missed while you were away
These are highlights 1 through 3.
There is no better time than right now to give it another shot.
Register Now to Become a Member
How about some extra attention from the [company] team? File other> If you call us now, [name], we can help you.
2. Regaining customers with the “incentive email template”
Returned customers might be attracted by a reward or discount. Nearly 54% said that values had a significant impact on their purchasing decisions. People can’t resist a deal. You have many options for a reward.
No matter what your offer is, make it easy for clients to benefit from your offer. Include the incentive in your subject line to increase your email open rates.
Sending clients an email with a reward may be enough to tempt them to return. You’ll find a 20% discount at the top of their email. Then, there will be a list of their best and brightest products.
It is easy to get back in the game with the help of the blog, catalog, and even a custom monogram generator. All these can be found on this website.
This is a good place to start if you want to learn how to use “incentive email” to get customers back.
New customers will be eligible for a seven-day free trial of [business name].
Sending clients an email with a reward may be enough to tempt them to return. You’ll find a 20% discount at the top of the email. Then, there will be a list of their best and brightest products.
It is easy to get back in the game with the help of the blog, catalog, and even a custom monogram generator. All these can be found on this website.
This is a good place to start if you want to learn how to use “incentive email” to get customers back.
New customers will be eligible for a seven-day free trial of [Business Name].
Everyone loves a good comeback story.
3. For regaining customer trust, use the “feedback” email template
You can learn a lot even from customers who aren’t interested in your product. This allows you to pinpoint the areas in your company that frustrate or negatively impact your customers’ experience. Sometimes, it is worth asking for criticism to help you discover the best parts of your business.
What about clients who have changed their lives? You can ask your clients for feedback by sending an email. They may respond with a detailed explanation of why they are no longer interested in doing business with you and a glowing review about their experience as a customer.
You are also showing an interest in your customers’ needs by asking them for their feedback. Reactivating an old client can be enough to get them back in the fold and allow you to send out customer email templates again.
RawSpiceBar first uses the customer’s name as a personalization to this win-back email. They acknowledge the loss and inquire about Laura’s reasons for canceling.
Laura’s information could help improve their service, regardless of what. RawSpiceBar recommends that they improve their subscription service and offer an incentive to new customers to try them again.
This is a form that you can use to solicit input from your audience.
If you have any questions, please let us know. We are open to hearing all that you have to share. Send us your ideas and thoughts by answering this email!
4. Email template to win back your “last chance”
This email is an attempt to regain the customer’s attention. This is not the type of communication you should insist on. Customers who are not a good fit for your product or business can be let go. They might be given a last chance to sign up for your mailing lists or get a special offer.
Avoid appearing aggressive by stating that signing up for your email list is the best way to receive information about your products, services, and any special material or discounts. It is better to be kind than rude to a potential client. Alternatively, you may beg.
This “last chance” email win back is your last chance to purchase a pair of Good Pair Days shoes. The use of an image in the design allows customers to imagine what it would feel like to receive their first Good Pair Days subscription. The promotion’s expiration date will give subscribers the impression that this is their last chance to save money.
Here’s a sample to get you started:
Headline – Before we say our final goodbyes …..
Dear [name],
Your silence will be taken as a sign.
Let us understand if [company] isn’t for you and we’ll take care of the rest.
It’s not too late for you to sign up for our email newsletter, even if your interest in special offers and new products is no longer relevant. We would be honored to have you remain with us.
Keep me on the list.
Best,
“[Your Name]”
5. Template to win back
Sixty-nine percent of millennials report feeling FOMO (fear of missing out), at least once per day. It’s worth considering, given the $1.4 trillion of millennial spending expected over the next ten years. FOMO (fear of missing out) is a way to be constantly aware of trends and other people’s activities.
The “FOMO” win-back email is a great way to get clients to try a product or service. The “FOMO” win-back email is extremely effective when used with a limited-time promotion or discount.
The dog-lovers-who-care-deeply-about-their-pets target audience will find the photographs appealing. The product descriptions often use the phrase “stand out from others” to attract clients who want their dog to stand out from the rest. FOMO is also evident in the “Last chance for August” call to action and a peek at some of the products included in the month’s membership.
For more information, read 3 Tips to Connect with Your Audience Through Emails
Could FOMO be used to your advantage? Here’s an example:
This email’s subject line is [X number]. This is what people have said about [company name em].
Dear [name],
Check
[Your Name] here, at [company name].
We’re sorry that you haven’t taken advantage of your new customer discount, so we thought it would be a good idea to remind you why [name] is so great.
Benefit 1
Benefits 2
Benefit 3.
Our opinions may be biased, we’ll admit that. Customers are, however, not.
[place a testimonial from a customer here].
They are the ones who deserve all credit.
Would you like to see this in action?
Take advantage of the 15% discount for [company name] today
Protect yourself.
“[Your Name]”
6. Email template to win back subscribers with “unsubscribe”
If none of these win-back letters work, you should reconsider your strategy. You are letting clients know by sending an “unsubscribe” win-back email.
Notifying consumers that they have been unsubscribed gives them the last chance to rejoin the conversation about your brand. If they do not want to be removed, send them an email with a clear call to action.
Unsubscribing to your customers’ mailing lists is a great way to show them that you value their time and respect their email inboxes. It also allows you to unsubscribe inactive subscribers, which can improve your standing with email service companies.
Here’s a sample farewell note to help you get started:
We are here: This is it.
[name],
We are grateful for the opportunity and we sincerely apologize. We will not feel bitter; we still consider you a great friend.
We don’t want you to be bothered anymore and have removed your name from our distribution list. Subscribers [X] already have this list and enjoy it!
Please send us an email with your feedback to help us improve. Please let us know your thoughts.
The best
“[Your Name]”
How to create an email campaign that gets your money back
You should now be able to design compelling emails that encourage customers to visit your site again. How can you convert this series of emails to an email campaign that wins your customers back? What additional elements are necessary to ensure that you have the best chance of winning back your clients’ trust? This is all you need to know.
Step 1 – Identifying the root reason for their withdrawal
It will be hard to regain trust if you don’t understand why your customers stopped engaging with you. You can create a winning email to regain their trust by taking the time to find out what went wrong.
There are a few things you need to consider when trying to determine why customers stop using your product/service.
Keep track of what they did before they quit participating. This will help you determine if there have been any changes. You might find that they have left due to a change in the product or service. Are they in a target demographic that you haven’t targeted with your marketing efforts recently? Do they feel neglected?
Second, find out if they have had issues with customer service or social media. This could help you understand why they quit the company. You can also approach them directly and ask for their permission.
What happens when someone cancels their subscription to a service that offers short courses covering a wide range of topics? Contact them directly to find out why they are canceling. Showing them you care about them will make them more likely to give you information that can help you win them back or assist you in understanding why others have left your service.
Step 2 – Write individual emails to try and get your money back
Based on the information you have gathered about clients who were disengaged, create a win-back message.
Let’s take a look at the case above. Imagine that you discover that a former subscriber has opted out of your education subscription service because their commute has changed. They no longer have access to your courses on their computer. They decided to cancel their subscription to your course because of this. If you have made any changes, you can send a “reminder” win-back email to the customer. It now works perfectly on mobile and syncs across all devices.
Personalize your win-back emails by including the recipient’s name. Personalization is important to consumers.
Step 3 – Use attention-grabbing topic lines
People open emails based on the subject lines. It is therefore crucial to be accurate. A recent study found that open rates may rise by 22% if targeted topic lines are chosen.
It is important that the subject lines of your emails accurately reflect the content of the email. They should also be relevant to the message’s purpose. Do you have the possibility of offering a discount? Include the following information in your subject line. Don’t miss out on the opportunity to take advantage of the fear of missing it. Don’t use terms such as “Don’t miss out!” In the subject line of any future emails that you send, avoid using terms like “Don’t miss out!” Ask them for their opinions. Ask a question in the subject line. You’ll be successful if you use your instinct to answer questions.
Step 4 – Choose the best moment
It can be difficult to choose the right time for a win-back message. Because it is dependent on the product and sector, it can be difficult to determine when a client has expired. You can gauge what is normal for your company by watching your customers. Experts recommend launching a win-back effort after a subscription or client has been inactive for at least three to six months.
Timing is an important aspect of timing. It is more likely that emails will be opened if sent at a specific time. The highest success rate is seen in emails sent around 10 a.m. Tuesdays.
Automate the distribution and receipt of win-back emails to make them easier to send. You can send a targeted win-back email based on a time limit. Flodesk, an excellent email marketing software, can make this process much simpler and save you time and effort that could be better spent elsewhere.
Step 5 – Focus on the connection
Win-back emails are not the place for strong-arm tactics and aggressive sales pitches. A win-back email’s purpose is to re-engage inactive subscribers by offering them something of value in return for their contact details. It doesn’t matter if it’s an “incentive” or “feedback” email. The focus should be on what they can do to make things better, and not yours.
If you show your customers that you care by offering something of value, they are more likely to stay with you. Even if customers aren’t ready, it is possible to build a healthy relationship with them. As long as they are open to the idea. Respect is a key element in building trust.
Conclusion
If they’re open-minded and willing to listen, it is possible to build a strong relationship even if they’re not ready. This is a sign that you respect them and don’t want to waste time on irrelevant or irritating information. Now you should have all the information necessary to send a winning email to someone who has left you.
