How is your day going? There’s a good chance you’ve been on the road and visited some businesses, whether to purchase a coffee or book a flight. You may have chosen those businesses because of their branding.

Sometimes it helps to have some help when you are trying to build your brand identity or navigate the web design journey. A web design agency such as The Good Marketer has the expertise to help you create a theme that is appealing to users and balance CRO (Conversion Rate Optimization) with your site. This information can help you weigh your options and decide how to best present your brand to the world.

The right branding of your business in 2021 is not only important, but essential. And, here’s why:

Familiar Face of Business

There are more businesses online than ever before. This means that customers are spoilt for choices. This may be good for customers, but it can also pose a problem for business owners.

Customers will recognize your business if you have a solid strategy. This is important because we humans naturally gravitate towards familiarity when it comes time to spending our hard-earned money.

It is crucial that your branding is consistent across all platforms. If you think of popular brands like McDonald’s, Facebook and Paypal, you will instantly conjure up images of their logos. This is the image you want for your business.

Search me

Your job as an online business owner is not to forget about the people who can find you. An astounding 3.8 billion people use internet searches every day. Only a few businesses make it to page one on Google.

Your company name is one of the most important elements of your branding. It is important to choose a brand name that is simple to remember. This is even more important if your domain name is also memorable. Let’s say that an internet user saw an advertisement for your website-building service and decided they needed a new website. If they remember your brand name, they will type it into Google and they’ll land on your website.

However, if they can’t recall your name, they will search for website builders – and get 4,670,000,000 results in less than a second. This scenario will make your brand seem like a needle in the haystack and it is unlikely that you’ll win the customer.

True Colors

Your branding is not limited to making your logo standout. Colors play a major role. Human beings associate different colors with different emotions. Therefore, choosing the right color for your branding could determine how potential customers perceive your brand. Here are some common colors and their meanings.

Blue 33% of the 100 most popular brands use blue for their branding. A number of top brands use blue to great effect, including American Express, Intel, Ford and IBM. Blue is believed to invoke feelings of security, responsibility and confidence.

Green– Green is a sign of wealth, safety, security, and the beauty of nature. Many wellbeing and healthcare brands, including Whole Foods and Landrover, use shades of green.

Red– While blue and green have calming properties, red is associated with passion and energy. This is why it’s often used by energetic companies like Verizon, Coca Cola and Toyota.

Voice Nailed

A strong brand must have a consistent voice across all its marketing and promotional activities. This means that business owners must ensure that all communications, online, social media and in real life, follow the same tone of storytelling.

A good marketing agency can help beginners to establish their brand voice and show them how to keep it consistent.

Conclusion

Branding is all the elements that make your company stand out.