You’re like the other one billion Instagram users who love scrolling through Instagram and giving double taps to any post that interests you. Instagram isn’t just to keep up with the Joneses or your favorite celebrities or your 14-year-old cousin. These days it’s also used for selling products. What does this mean for Instagram ads? This means that Instagram is becoming more popular for businesses to advertise their products. Let’s get started with some tips.
Here are some things to keep in mind.
First, you need to create an Instagram account. It’s easy! Just click the hamburger menu in the upper right-hand corner to access your profile page. Click settings, then click account. Finally, click “switch from the professional account.”
You’re now ready to open a business account. Next, you must be located in the United States of America, Canada, Brazil, or Germany.
to qualify. This should not be difficult for you. If you plan to use a shoppable post, you will need to ensure that you are selling physical goods.
If you are selling services, these posts will not allow you to advertise. That’s it! These prerequisites are met and you can start selling via Instagram.
Here’s how:
Facebook Business Manager allows you to create a product catalog
First, create a catalog for your products using your Facebook Business Manager account. This catalog will include all products you intend to sell on Instagram. Trying to figure out how Facebook got involved?
Don’t forget. Facebook is the owner of Instagram! Sign in to your Facebook Business account and open your settings. Next, create a new product catalog.
It is important to remember that your descriptions and prices should be accurate for this area. (Sam glances at her phone, and says “Not that price for a pair of shoes.”
Connect your Facebook catalogs to your Instagram account
Let’s get moving! Connect the Facebook catalog you created to your Instagram business account. You’ll need to keep your shopping bags safe for a moment. Instagram must approve your account before you can create a shoppable posting. This can take up to a few hours, or even days depending on Instagram. However, while you wait, you can choose the design of your first shoppable post!
Once you receive your approval notification via Instagram, it is time to link your product catalog. Go back to your settings page and click the catalog you wish to connect to.
Choose the photos you wish to promote and tag them
The fun part is now — choosing the design of your shoppable post. Remember that your PPC ads should feature the product you are selling and that photos should be high quality and pleasing to the eye. Sam takes pictures of a stuffed hedgehog and posts them to Instagram. He says, “All right little fella. Give me fierceness.” Customers are less likely to trust companies that use low-quality, grainy images. This makes the products look less appealing.
You can choose one or more photos with your products. Since you can tag up to five products in one image, you can also choose to include one product. You can tag as many as 20 products if you choose to create a carousel that has more than one photo.
Tag your photos, and then post them!
Once you have finished filtering and captioning your post, it is time to tag! If you have an Instagram business account, you can tag your products.
Once you have chosen the products you wish to promote, click on the post. Your tagged products will appear only when people tap the post, just like how a tag looks in a post.
How to sell products using Instagram
You’re afraid that people will pass on your products, just like last summer’s garage sale. There are ways to get users to click. It’s just as important to properly fold your clothes for passers-by at a garage sale, so it is important to make shoppable posts that users will want to click. How to sell on Instagram successfully
Photos that are in keeping with your brand’s aesthetic should be used
Your followers follow you because they like what you have to say. They also like how your content looks and expect that from you on Instagram. If your business sells beach gear and your images are often a light blue, make sure you edit your images in the same way. You will not only alienate your customers if you suddenly post black-and-white images for a beach brand, but it will also make them feel disconnected from you.
Make use of user-generated content to create shoppable posts
User-generated content looks natural on Instagram. There are several reasons this content can be useful for shoppable posts. There are three major benefits to letting your fans see user-generated content.
- This shows that they have a large audience who believes in your brand and love it.
- It shows how to use or wear something.
- It is important that users can trust your product.
Your hashtag power can be activated
Hashtags can be very powerful little things when used in the context of your Instagram shoppable post. They help you reach your most qualified audience and help you to find new audiences. You can use as many hashtags as you like on Instagram, but you should limit it to just six to seven hashtags if you want your brand to look trustworthy and not spammy.
We have nothing more to offer, but we hope that our guide to how to sell on Instagram will open up a new world of possibilities for you in the realm of selling on social media!
