You may be able to walk into a brick-and mortar store and have staff members offer you products they think you might like. Personalization is a way to increase sales for your company. It’s amazing that everyone online can have a personalized experience when they shop with you. These are the top personalization methods to enhance your ecommerce store.

6 Personalization Techniques To Improve Your eCommerce

These are the top 6 personalization methods to enhance your online store.

• Make your own homepage
• Display recently viewed items
• Make your own guides
• Personalization based on location
• Personalize your email marketing
• Personal campaigns

Create a Personalized Homepage

Cookies allow you to track the visitors to your website. This data can reveal a lot about the visitor, including their location, age and gender. This information can be used to your advantage by personalizing your homepage.

Once the customer has visited your site, you will have data about them. They’ll see the standard homepage their first time they visit. If you are a clothing shop, you will show some of your products on the site. You can learn a lot about a visitor by clicking the “UK” option when they are asked for a place.

Your site can be set up so that it personalizes for each visitor based on their previous experience. If the viewer has clicked on the “UK” option previously, the site can direct them to the UK version. You can also place the emphasis on women’s clothing here since they were looking at women’s clothes last week. Although it’s small, it can make a huge difference.

Display Recently Viewed Items

You don’t always buy the item you see when you shop online. It’s more common to look at other options before making a purchase. It’s easy to forget about an item after you click away.

To prevent this, you can personalize your website by showing recently viewed items. Alecia Harris, a blogger at UK Writings, says, “You’ll find this on many top-selling sites such as Amazon.” This will show you all of the items you have viewed recently and give you the opportunity to buy them again.

To nudge viewers into purchasing, you can combine this function with a call-to-action. A phrase such as “Pick up where I left off” will go a long way in securing the sale. It is also possible to recommend similar products that the viewer has seen.

Personal Guides

A customer can choose to have a personal shopper help them shop in a physical location. You can also program your website to do the same thing online. It’s free for every customer.

With some customer data, a personal guide can be made. This is what you’ll find on many fashion websites. They ask customers to complete a quick quiz. After they have completed the quiz, the site will make recommendations.

You can ask customers questions about their budget, size, and style on a clothing website. The site will automatically show them the right items based on their requirements. Emails can be sent with any updated products that meet these requirements.

Use Location Based Personalisation

You’re trying to be international, just like many online shops. Your customers will use different currencies and other criteria to browse your site. This can be frustrating if they are in a different country than you.

In a shoe shop, for example, prices will be displayed in the currency of the country where the store is located. The sizes will also be displayed in the country’s style. To find the currency and size conversions, the customer would have to visit a different tab if they were in another country. This can be a hassle and could cause them to put off purchasing from you. 

This can be avoided though by using location-based personalization. This is where data can change depending on the location of the site. If you visit the US store, prices will be displayed in US dollars. It will change the size and currency if you look at it from the UK.

It’s an easy change, but it can make a big difference, says Oliver Tyne, marketing writer at Academized. It makes shopping easy and gets you closer to a sale.

Personalize Your Email Marketing

Email marketing is still very effective, even though some might consider it outdated. You should make the most of email marketing as an online business. Personalization can make your online business more successful.

Many businesses now personalize their subject lines. This helps to prevent your email from being deleted before it is even read. It makes a big difference to address the email to the customer personally.

You can also personalize your emails by sending deals to specific dates. If you know the birthday of your customer, why not send them a birthday message? They will be more inclined to open the email if you include a voucher or money-off deal.

Create Personal Campaigns

Email subscribers are a great way to ensure that visitors return to your site again after they have visited. You’ll find them on most sites with a pop-up asking you to sign up in order to receive the latest offers.

This is great for first-time customers but annoying for repeat customers who are asked to sign up again. Personalized campaigns are the answer. You can create a campaign that is specific to each customer depending on their preferences. A regular visitor may be able to get suggestions on products or money off for a specific item.