The digital marketing of financial services is extremely competitive. You must establish trust and build relationships with customers to stand out. Here are four content marketing strategies you can try.
Is your financial services provider on social media? If they are not, they should.
Highly competitive areas such as banking, investment, and accounting are all part of the financial services industry. It is therefore difficult to make your company stand out even with strong financial services marketing.
People who want to work for a financial services company should do their research thoroughly before deciding on a partner.
Customers are wary of taking on too much risk with their money and are seeking out vendors who are well-qualified and have established themselves as industry leaders.
Digital marketing can be a cost-effective and efficient way for financial service providers to increase trust in their businesses. They can increase customer confidence by providing information about their services, educating customers, and increasing brand awareness.
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Here are four digital marketing in Los Angeles strategies that can be used by financial service companies.
1. Content Marketing Improves User Understanding
For many people unfamiliar with financial services, they can be confusing and intimidating. A quarter of millennials don’t know basic investment techniques such as stocks. This is because consumers don’t trust the information they don’t know.
This problem can be solved by creating informative content. Answering your audience’s questions regarding the financial industry will establish your company as an expert and build trust. This will allow you to generate leads and connect with customers.
The financial industry is currently doing a poor job of creating readable content. According to a 2018 study, even the most well-written content by banks can be more difficult to read than Moby Dick. However, the worst-performing banks produce content that is comparable to a paper on chess.
Content should generally be written for 7th-8th grade readers. To put this in perspective, To Kill a Mockingbird and The Hobbit are written at an 8th-grade level.
Make your content more accessible to a wider audience.
- Use active language
- Avoid complex words and jargon. If necessary, explain terms that are difficult to understand for the average person.
- Break up content into shorter segments
- Use descriptive headers
- Keep your sentences brief
To communicate your message and spread information, you can include other content. For those who prefer audiovisual content, podcasts, and videos is an alternative.
Partnering is also a great strategy. Show how your company helps the financial sector.
2. Email marketing builds customer relationships
Email marketing is an effective strategy for all businesses, but especially for financial service companies. Establishing consistent communication with customers will help you build stronger relationships.
In addition, customers can be kept informed about fintech services by email marketing. This is also called customer lifetime value (CLV). You can do the following via email marketing:
- Your services should be explained to your customers
- Assist customers in making better financial decisions
- Send updates to customers and deliver documents to help them access their financial information
- Verifying transactions can increase security
This will help you to relieve financial stress. According to a 2021 Capital One CreditWise survey: 73% of Americans rank financial stress as their most important source of stress. Your business can help your customers feel better prepared by providing additional information through emails.
These tips will help you engage your email marketing leads.
- Personalize email content
- Write attention-grabbing subject lines
- Segment your audience
- Use color and images
- Include clear calls-to-actions (“CTAs”)
- Use infographics to show your value to your target audience
You’ll increase brand awareness and your conversion rate.
Interactive email marketing campaigns are a great way to keep your existing customers happy while also attracting new customers.
3. Search Engine Optimization Attracts Visitors
Financial services companies that want to increase confidence in their customers will need to rank higher on search engine results pages (SERPs).
SEO (search engine optimization) is an inbound marketing strategy that allows you to earn organic clicks for free. Organic search results on Google’s first page have a 77% click-through rate (CTR), whereas PPC ads have only a 3% CTR.
This is due to trust. Generally, people believe organic results are better than ads.
However, with big banks and large companies dominating this market, it can be difficult for small businesses to rank. Optimize your site for local searches instead of competing with difficult keywords.
To optimize for local searches, claim your Google My Business profile and fill it out. This will drive traffic to your website and draw attention to your brick-and-mortar store.
Make sure your business information is consistent across all local directories.
With SEO strategies that promote credibility and trust, financial institutions can optimize digital channels.
4. Customer Reviews Boost Consumer Confidence
Business owners and people don’t like to take unnecessary risks with their finances. It can be risky to bring on a partner, so it is important to do thorough research.
Many potential vendors use online reviews to get objective information from other customers before they hire or interview them.
A robust portfolio of positive reviews can help your business
