Although it is well-known that social media activity can bring people to your site, increase your digital footprint, and raise brand awareness, many people still have a hard time understanding the relationship with SEO.
It’s obvious that it works, but the how and why can be confusing. One might think that if something works, the reason is irrelevant. However, this is not very entrepreneurial and not good enough for those who are open to making some changes.
You should be aware of the many effects that social media has on your SEO. These are just a few of the many effects that social media has on your SEO.
1. Are social media links backlinks?
When it comes to social media and SEO, one of the most common questions is “Are social media backlinks possible?”
Although they may not be the same, backlinks can impact your rank. These links are not ‘no follow’, which means they don’t count in traditional SEO rankings.
They aren’t ‘no follow’ but that doesn’t make them useless or insignificant. They increase brand awareness, attract an audience, and lower bounce rates. These factors indirectly increase your rank.
2. Higher traffic
No matter if the links are backlinks, people who click on them tend to return to your site. Your social media activity will increase your traffic significantly. This is the best part about it: you have many opportunities to link back to this website.
This can be done in any piece of content that you create. You can also include links in your bio and profile contact information, as well as tweets, and on your about page. You can also insert links in content descriptions (like YouTube video descriptions)
3. An indicator of audience interest
Brand mentions on social media are another great metric that can be pivotal in your SEO efforts. It’s possible to find a keyword suitable for your business, especially if you use a long-tail keyword.
This will allow you to see the real opinions of your customers and provide you with valuable feedback. However, to truly understand your audience, you must engage in a social media monitoring campaign. This is done by experts from the top social marketing agencies in Miami.
4. Longer content life
Social media marketing companies in Phoenix have the greatest advantage: you can reuse your content and prolong its lifespan. You can first upload content to your blog and share it on social media. What happens if someone shares this content on their social networks in a matter of weeks?
If you are lucky enough, the process will restart, which will greatly prolong the lifespan of your content. Keeping this in mind, social media can make your content marketing more efficient.
Content marketing is, as it should be, a key component of any SEO campaign.
5. YouTube videos in search results
Recently, Google has a policy that requires three YouTube videos to be included in search results. This might not be a bad thing, but it may encourage you to learn more about how to rank your YouTube videos higher or get more attention from Google.
It’s a huge opportunity you shouldn’t miss. Google isn’t the only one to make its platform a favorite.
Google+ activity in the past had an impact on one’s Google rank. This didn’t prolong the life of the social network and led to its closure.
This trend, however, was more than just revealing and indicative.
Marketers need to rethink their video marketing strategies as video content continues its rise. In 2019, video traffic is expected to account for 80% of all Internet traffic.
6. Social media actions create favorable outcomes
Last but not least, you need to understand that social media actions can have different outcomes.
Social shares, for instance, are a great SEO opportunity. However, they’re not as important as social impressions because they impact the way your audience interacts with your brand. Creator impressions can make a big difference.
We’re mainly referring to impressions made by journalists, bloggers, researchers, event producers, and podcasters.
These creators make your business look different, which in turn reduces your bounce rate by providing your audience with a variety of content.
As you can see, social media marketing activity always results in a better SEO status for your business. Nonetheless, this doesn’t mean that you can just forsake all the traditional SEO methods and focus on social media marketing instead.
You need both SEO and social media marketing in New York to boost your digital footprint. Only by taking a holistic approach, can you expect to see the results your brand deserves.
