The internet is full of data that is constantly changing and flowing. Businesses find it difficult to keep their audience engaged with content on their website, social media, or newsletters.

Web managers try every trick to reduce bounce rates. However, there’s one tool they haven’t yet used well: infographics.

The visual abilities of humans are natural. They prefer to look at things rather than read them.

Images are easier to absorb than text. With life becoming more hectic, it is important to get information to your target audience as quickly and efficiently as possible.

What are Infographics?

What’s an infographic? Infographics are a combination of data, images, and text that provide a concise and complete guide to a topic.

Infographics have had a positive impact on marketing efforts for almost ten years. Now, more than ever, thanks to the rise in content marketing, infographics are even more important.

Visuals have been a powerful tool in marketing to drive social-media sales. The same techniques can be used when designing websites.

Information retention

Whether or not you’re using the Fit Small Business guide, creating a website is an important part of a company’s marketing plan.

Your website is where you store your information. It’s how you convert visitors to buyers and then into loyal customers. It is therefore imperative that your eCommerce landing page leads to conversions.

It is not easy to create landing pages that grab your audience’s attention and give them all the information they need to make a purchase.

Infographics are a useful tool because of this.

Infographics can provide a lot of information but not overwhelm you. A large block of text can be compared to an image with color, icons, and short paragraphs.

The following example shows how a simple and colorful website for learning services can share a lot of information quickly and effectively.

An infographic can be a great tool to help you keep your audience on your site long enough to make a purchase or subscribe.

Although large paragraphs can convey more information than smaller ones, a lot of it can be unnecessary for a reader with limited time who is only able to skim through the text.

An infographic helps to solve this problem by simplifying the text and making it easy to understand.

Recall Brand

Your brand is one of the most important parts of your website.

Small businesses often use website themes to build their online presence. However, they spend a lot of time customizing them to include their brand identity.

It is crucial to ensure that your brand is consistent across all media to convert visitors into customers. Your brand identity extends beyond the logo.

Images, colors, and fonts can help customers recall the identity of a company.

Infographics are a powerful tool to increase brand recall.

Infographics allow you to bring together all elements of your brand identity in one cohesive image that tells your potential customers who and what you are.

This infographic shows that even without a logo you can instantly distinguish this brand from its competition.

Additionally, an infographic can help you establish yourself as an expert in your field. It takes research and time to create an infographic, especially if it is statistical.

Infographics can help you appear to be an expert in the field that customers are more critical of the businesses they choose.

Infographics Boost SEO

Visuals of all kinds, including pictures, videos, and infographics, are more easily shared than text. Infographics, because of their visual appeal and the simplicity of their content, are more widely shared than text.

Additionally, infographics can be viral because they combine statistical and textual information.

By using infographics on your site, you can open up the possibility that your image will be shared with audiences you might not have been able to reach organically.

If your content goes viral, it could lead to a huge boost in your SEO. Hubspot offers a wide range of SEO analysis tools.

In addition, adding links to your infographics and strong alt tags can help increase your SEO. This will help you rank higher on Google.

Alt tags are crucial even in images and infographics. As Brafton points out in this article about keyword SEO, they allow images to rank on Google Image Search which is tied into your SERP.

You can add a link to your infographic to earn backlinks. This will impact your SEO as it signals to Google that you are trustworthy enough to be cited.

You will see an increase in traffic to your website and new customers.

Infographics and Engagement

Infographics are essential for small businesses due to the visual nature of marketing as well as the fact that many internet users are extremely busy.

Site visitors not only look at images more than text but they also tend to absorb information that links images, text, and directions.

Your website will suffer if you focus only on text. It would help if you incorporated visuals such as infographics to increase engagement.

You can use heatmap technology like Kobe Digital to determine where your infographic visitors are focusing their attention once you have implemented it on your landing page.

This will allow you to identify hotspots most appealing to your audience. You can also use scroll depth as a starting point when creating your next visual.

Bonus: How to Make an Infographic

An infographic can be created for your website if your company has a graphic artist or can outsource to one.

For most small businesses, however, it is much more convenient to use infographic templates that allow you to customize the graphic and reuse it in many different ways.

Before you start creating infographics, conducting a keyword study of your topic and landing page is important.

Keywords are essential for understanding your customers. They will also help to guide the design of the infographic.

After identifying your keywords and target audience, you can follow this guide for creating an infographic in five easy steps.

It is important to collect all the information, including headings and subheadings as well as text. You might need the help of a UX writer with a deep understanding of your products or services so that you can create infographics that will keep the attention of the audience.

Then it’s as easy as embedding the infographic on your landing pages and watching your conversion rates.