Video can add power to any website. Videos can be used by businesses to explain their product, highlight happy customers, or show off the people behind the business.

Video marketing is a great option if you are looking for marketing options that have a high return on investment, higher conversion rates, and broad appeal.

Video marketing is an integral part of any business plan. Studies show that video will account for 80% of all internet traffic.

Video can be powerfully used on a website in many ways, including creating an emotional connection with visitors and increasing conversions. Video can be distracting and even harmful to a web design.

Find out how to use videos on your site.

Five Types of Videos You Can Use on Your Website

• Homepage background video
• Video blogs
• Testimonial videos
• Videos of service or process
• Videos of employees or teams

1. Homepage Background Video

Your website’s home page is where your brand shines and is, unsurprisingly, one of the most visited pages on your site.

Background videos in the top section of your home page, the hero section, are a great way for you to engage your audience and build an emotional connection. When choosing a video to use for this section of the website, you need to be careful. Too much motion can distract visitors from the site and cause poor user experiences.

The TLM Technology website’s hero video is a great example of subtle, but engaging video use in website design.

Also, consider the size and optimization of your video for the internet. Other videos can be embedded on the website, but the background video must be uploaded directly to it. If the video file is too large, it may slow down the website and affect the overall performance.

Remember that background videos cannot have sound. Web browsers can block audio from being played on a background video, even if it has sound.

2. Video blogs

Content marketing is an important part of B2B as well as B2C strategies. Recent studies show that 51% of marketing professionals identify video content with the highest ROI in their content marketing campaigns.

Video blogs are a great way to capitalize on the advantages of video marketing. Regular content is a great way to increase your SEO and generate leads.

You can embed YouTube videos into your WordPress blog posts. You can upload the video to YouTube and share your content with over 1 billion YouTube users around the world.

A transcript is required when you post videos to your blog. Because search engines can’t scan or index videos, this is crucial for search engine optimization.

It doesn’t have to cost a lot to create video content for your blog. A video production company can be hired or you can simply hire some video equipment to film your team discussing different topics.

3. Testimonial Videos

A B2B website design can benefit from testimonials and links linking to review websites. Case studies and testimonial videos are more powerful than written reviews. They let you tell the story of your customer and give you more credibility than written reviews.

These gems should be displayed in prominent places on your website to make the most of them. Consider embedding the testimonial on your product page or service page if the testimonial is focused on a particular product or service. The video can be displayed on landing pages to promote paid advertising campaigns. Video on landing pages can increase conversion rates by up to 80%.

You can also take the best testimonial video from a client and put it on your homepage or about page. These pages are often the most visited on a website, so make sure you take advantage of them.

4. Video of a Process or Service

A video is a great way to explain complex processes or products/services to potential customers. Instead of explaining things in lengthy writing, you can create a brand video that will engage your customers and establish your brand.

A great way to get customers engaged is an explainer video. Explainer videos are animated videos that explain a business and its products/services in a concise, memorable manner. These animated videos require a higher investment to ensure a quality product.

This video content is particularly valuable for services or businesses that are hard to understand. There are several options to embed the video if you need to showcase a process or service on your home page. You can show a play button, then open the embedded video in a pop-up, like Shirts On Tap has done on its home page.

The process videos can help customers understand your product, which will lead to happier customers.

5. Video of employees or team

Businesses are trying to attract tech-savvy talent by creating engaging videos about their company and culture, as millennials now make up a greater portion of the workforce. A great addition to any about page or team page is a video of employees or team members.

This video can be embedded on a career page if you are focused on recruiting. You can also explain your company’s benefits or job openings.

It is important that the video you create for your employees or team is authentic and of high quality. You can attract younger employees by creating videos that are authentic and high-quality.

This means that they may have higher expectations for video quality. As with any video placed on your website, it is better to remove it if it doesn’t add value to your brand.

Videos make websites better

Video can be used to build a relationship with your users and increase your site’s conversions. Videos can also enhance a website’s look.