Did you know that video advertising is the number one way that consumers discover brands they want to purchase from? Video marketing campaigns should be approached professionally.

Video marketing is more than just a way to get your business noticed. It can also help keep your brand top of mind with your customers.

These are three key points to cut through the marketing noise and make your next video a success.

1. The right idea for a video marketing campaign

Finding the right idea is the first step in creating a video that will be successful. Your video must be unique and grab viewers’ attention. With so many screens streaming footage, large and small, your video must stand out. There are many types of video marketing. Before you start your first campaign, make sure to check out these types.

Make it entertaining

The average person will spend 100 hours a day viewing online videos. This is a lot of video content.

To stand out, you must give your viewers an incentive to pay attention. You can add value to your customers by providing them with useful information or using humor or novelty to keep their attention.

These are just a few examples of other brands that have made their video marketing campaigns engaging.

• Old Spice uses quirky humor and the old-fashioned sex appeal that comes with the old Spice Man‘.

• Compare the Market has combined humor with the “cute factor” by creating a whole cast of Russian meerkat characters, which have become synonymous with the brand.

• Nike has partnered up with, a host of athletes as well as influencers to encourage their customers to lead an active lifestyle and to buy the brand’s sportswear.

Be consistent

Consistency is the key to success. Remember that your video is a reflection of your brand. It must be consistent with your voice, values, and identity. Customers may question your integrity if you don’t adhere to brand messaging and values.

Consistency builds trust with your audience and shows your customers who you are and what your brand stands for.

Tell a story

Video marketers have a powerful tool: storytelling is an important element of marketing. Brands that tell great stories will inspire their customers to buy.

Customers will connect with you if they have the right story. It also helps them to understand your values and communicate what you want.

2. The right video production

Once you have an idea for your video it is time to create it. Your video’s success depends on many factors. Sometimes, it may take some experimentation to discover your audience’s likes.

It’s time to light it up

It is important to learn how to properly light your film sets to ensure that your videos look professional and crisp.

You may not need to spend money on lighting if you have the sun’s natural light at your disposal. It doesn’t matter how you use it. Natural light is best used in videos. It’s best to shoot in the morning and evening when the sun is at its softest. The afternoon sun can be very harsh and distracting.

If you have to do an afternoon shoot, consider filming in the shade or on cloudy days. You can also film indoors using a softbox to ensure your set is well-lit.

Be mindful of your background 

When setting up your film set, be careful. Unprofessional backgrounds can make your film look unprofessional and distract your viewers. To minimize distractions and keep your video professional, use a solid background.

Avoid mirrors and windows as reflective surfaces can compromise the lighting or reflect light into your scene.

Keep your cool

The risk of making a poor film is increased when you hold a camera in your hand. Although many cameras have built-in stabilization and can be adjusted during editing, it is best not to rely on them when making your film.

Mounting your camera on a tripod is a good idea. This will make it easier to avoid moving the camera during filming. It’s easier to move the camera from one shot to the next than to pan it around.

You can also cut from shot to shot, which adds visual interest to your video. This is especially useful for how-to videos that show the steps involved or product demonstrations that provide a more detailed shot.

Multiple takes

It is easy to forget things when you are filming. You might accidentally include a body part in the shot or expose the camera to a reflective surface.

Multiple takes to allow you to have a variety of options for your best results. It also provides a safety net in case things go wrong.

It is better to have less than you think

The average video length in 2018 was 4 mins and 7 secs. However, even that is considered to be too long for business-related videos. It has been shown that 68% of viewers will watch videos about business topics until the end of the video is less than 1 minute long. However, this number drops rapidly as the video length increases.

It is tempting to try and give customers as much information about your brand as possible. Overloaded viewers will often click away from the video or forget the message – if they can work it out.

Keep your video concise without losing the key message or compromising on quality. This will ensure that viewers can understand the main points without getting bored. Miami Digital Agency Network has listed the top video editing software. You can find help with this software.

Your video audio can be independent

It’s vital that your video can function with or without audio, as 85% of Facebook videos are not being viewed.

There are many options to ensure your video is audio-independent. Use captions to ensure that your video is audio-independent. Make sure you include clear visuals that communicate the key message. You can make your video marketing campaign more accessible for all your viewers by optimizing it for silence. This will also reduce the likelihood of viewers clicking away if they are viewing in public places where sound is not appropriate.

It is a clear call to action

Think about the singular goals of your video.

• Are you looking for viewers who will contact your company?

• To go to a landing page, click here

• Ask for a trial.

Many videos fail to convert due to brands not making it clear what they want customers to do after watching. A CTA will eliminate uncertainty and give your customers clear directions on what to do next.

3. right Distribution

You’ve finished your video. It looks amazing! How do you get it to the right people? The final step in creating a successful video marketing program is to distribute it through the right channels so that it can reach the people most important to your business.

Follow the lead of your customers

You must ensure that your video is being seen by the right people.

Think about which platforms and where your customers spend their most time. Your video will not be very popular if you upload it to Instagram but your customers are all middle-market business owners who use LinkedIn.

Make sure you do your research before you put your video to use.

Mobile-responsive video marketing campaigns are a must!

It is predicted that 2.72 trillion people will watch videos on smartphones by 2023. This is a 66% increase over 2019 when 2.16 billion people watched videos on their mobile phones.

Your audience will be able to view your video regardless of how they surf the internet. By optimizing for mobile, you can make sure that your video is optimized.

You can optimize your video in many ways:

• Distribute on responsive platforms like YouTube and Vimeo

• Your text should be large enough to be read on a small screen.

• Make sure you use the correct aspect ratio for your platforms

• Keep it brief for those on the move

• For easy viewing regardless of where you are, ensure it is audio-independent

• Make a captivating thumbnail

Optimize for search engines

Many people opt to advertise their videos with paid advertising. However, it is possible to optimize for search engines to get organic traffic.

• Search engines will index your video correctly if you provide a transcript

• In your titles and descriptions, include keywords

• If embedding your video to a webpage, make sure that it is search-optimized and relevant to the contents of the video.

• Your videos should be added to your sitemap.

For this purpose, you can find video marketing tools.

Video marketing campaigns can make your results explode 

88% of video marketers believe that video has a good return on investment and 83% say that it helps them generate leads. Video marketing is your key to building brand awareness and keeping your brand top of mind.