What does Facebook, YouTube, Amazon and Amazon have in common?
Clutch recently conducted a survey of consumers and ranked them among the top three websites that offer the best user experience (UX). Users have positive experiences using their websites and products, regardless of how they feel about the companies.
Facebook, YouTube and Amazon are highly visited sites that set user expectations. It would be a good idea for businesses to emulate the website UX model.
This close examination of these websites will shed light on the best practices for small businesses to improve their website UX.
They prioritize content
Facebook, YouTube, Amazon, and Amazon all place a high priority on content on their websites. Each site offers a variety of content, but design and UX are used to ensure that users find the information they need.
Nearly half (48%) of those Clutch surveyed said they would return to a website if they found its content useful. Your content should be relevant and useful to convert visitors to your website into regular customers or readers.
However, what makes content useful depends on the intent of the users. You can find useful content on Facebook, YouTube, or Amazon.
A picture of a top-selling product, or a navigation toolbar that helps someone find what they are looking for is useful content.
Content-driven platforms such as YouTube and Facebook have different criteria. What makes something relevant to you depends on your search goals.
YouTube uploads 300 hours worth of video every minute. YouTube’s UX compresses the content users see into smaller feeds. This is due to the high volume of content.
The “Trending” video feed is the first thing that users see. It’s a thread that is based on previous videos viewed. A user can search the search bar for specific information or use the “Best of YouTube” navigation menu to the left.
You can personalize your website’s user experience by creating relevant and useful content. This shows your business cares about your customers and makes them return to your website for more.
They Optimized for Mobile
It is no surprise that most of the most visited websites look great on mobile. Facebook, YouTube and Amazon optimize their mobile websites despite having great UX on mobile apps.
Information is important to people, no matter where they are located. Nearly half (47%) of those surveyed use a mobile device to browse websites the most.
Optimizing your mobile website is crucial to increase your reach and offer the best experience possible for your users.
Facebook simplified its mobile web platform and provided the most relevant information to mobile users.
It is simple to scroll through the timeline and the toolbar at top gives you clear options for how to use the site.
Although content is still the most important aspect of the site, the layout and design have been adjusted to accommodate mobile users.
This is especially important as people prefer to browse using mobile web browsers over downloading apps.
Businesses can use mobile apps, but people who need quick access to information and content may want to download a mobile application.
India, one of the emerging global markets, heavily relies on mobile internet to access content and other services online.
A great UX design for mobile websites will help you reach more people and give them a positive experience.
They avoid UX Mistakes
Any online problem that frustrates users browsing the web can be considered a UX error. According to the survey, these are the top two websites that frustrate users most.
- Unreliability (Broken links, 404 errors, etc.)
- Slow loading time
These website UX pitfalls are avoided by YouTube, Amazon, Facebook, and Amazon. They have entire departments that test quality and rarely show broken links. Each site is valuable enough to afford occasional UX problems. This is not possible for small businesses.
Website users can abandon your site for a variety of reasons, including unreliability, slow load speeds, and excessive popup forms. There is plenty of good content online so there aren’t many reasons to make them leave for a slow page, or annoying pop-up.
These three mistakes could cost you in both website traffic and SEO. These mistakes can also harm your brand’s reputation among customers and readers.
Google penalizes websites that make any of these UX errors. Particularly, page speed is a problem. A Google webmaster update earlier this year announced search rank penalties to slow-loading mobile websites.
Your website’s reliability shows that you value your visitors and their loyalty to your brand. Your site should be a reliable source of content.
Your commitment to users’ satisfaction on your website is demonstrated by a reliable, functional, fast website. Bad UX will not drive users away.
Last Thoughts: What you can do
Facebook, Amazon, YouTube, and YouTube all have large corporations with the resources and staff to make sure their websites are the best. They place content first and make the site revolve around users’ needs. They create great mobile websites and avoid costly UX errors like speed and unreliability.
These are three things you can do to make your website’s UX more in line with the big guys:
- To determine the content that your customers want, create customer journey maps. Then work with your web designers in Miami so that they can make sure it is prominent.
- Use Google’s mobile-friendly test to determine how your website ranks. It’s much easier to identify any issues and work with developers and web designers to fix them.
To identify broken links and pages that are not finished on your website, create a quality assurance plan. This could be as simple a matter of documenting any problems you find over several months.
Follow these steps and follow the examples of top websites to get a website UX that is good for your business.
