Websites are now an integral part of every business’s success. Web marketing is growing each year, and there are more people using social media and other web-based communication channels to communicate with one another.

Your website should be the core of your business. However, there are several mistakes that many companies make. These are:

1. Placing Form Above Function

Web design can be beautiful, but it must also be simple to use.

Customer must be able:

• From the entry point, read about the purpose of a site.
• Recognize if he/she is the target audience.
• Learn about the services offered.
• These services are necessary.
• Quickly determine what sets you apart from your competitors.

A customer who cannot read a website will most likely leave it.   

2. The Conventional Legibility

Websites can be made legible by following conventions, just like any other form of communication. Page layout is a large part of this. It is well-known that people scan web pages according to a specific pattern .

It is important to use the right fonts for legibility. Before you launch the final version, make sure you test it for readability if you think a particular font will bring you more traffic.

Reading Ability includes understanding the purpose of links and where they are located. If someone cannot understand what clicking on an icon or link will do, they may leave your website and go to another site.

Readability also means that you adhere to grammatical conventions. A professional site is essential. This includes avoiding spelling and grammatical errors.

3. Don’t direct users to where they need to be

Too many options can confuse readers and make them less likely to use your services.

Landing Pages can be used for this purpose. You can create landing pages that are based on the logical divisions of your company structure and then give each large grouping (whether a product, division or service type) its own landing page. This will reduce confusion and increase traffic to the pages. Instead of going through multiple layers trying to find what they are looking for, people will be able to navigate directly to it.

Make sure links and actions are easily recognizable, and opposing actions and links are not placed next to each other or visually similar. One common error is to place an “empty basket” button next to a “place your order” button 

4. Traffic Accounting is not an option

Websites that load slowly are not liked by users. Websites that are slow to load will not be able to handle the expected traffic. Very few people will be able to find what they are looking for.

There are many testing methods available to ensure that your website performs at an appropriate level. This testing should not be done once and done regularly. Your website should be checked regularly for speed. If your website is not able to handle current traffic load, make adjustments. 

5. Poor Ad Placement

This can be viewed as conventional legibility, or directing users to the right place. However, it is worthy of its own section.

Advertisements have their place and time. Advertisements are an important part of web life and offer funding opportunities. They should not be placed in a way that leads your visitors away from the page and makes them never return. Your shopping cart and ordering pages are the best examples of places to not place advertisements. You don’t want to send a customer to another website if they are trying to place an order.

Pop-up ads should be kept to a minimum. If the user has not registered, too many websites will cause multiple pop-ups on a page. Although it is okay to only do this once, having more than one may cause people to abandon their subscriptions. If multiple ads are helpful to your business, they should not be overbearing.

6. You should not make sure your site is stable

Although there are bound to be some bugs, especially when a website is just launched, it is important that these problems are fixed as soon as possible. There are more chances that a bug will remain in the programming and cause an entire shutdown.

Your site must be compatible with all popular browsers to ensure stability. This requires regular updating. This will ensure long-term usability. You should choose a stable domain host and monitor its stability. Your domain host shouldn’t go out of business leaving you without a site.

To make it easier for your readers to switch domains, you should give them advance notice. You can run both domains simultaneously for a while to facilitate the transition. Once you are certain that your readers have fully transferred, discontinue the old domain.

Last but not least, check the links to your website from outside sources regularly. You can remove any that are no longer valid. This will ensure that your website is always up-to-date and gives off a sense of stability. It is always troubling for users to see “this page no longer exists” errors. This could indicate that your company might be the next.