The world is competitive. To attract customers, you need to develop creative marketing strategies.

First, you must generate leads to get clients. To get clients, the first step is to generate leads.

This article contains 12 lead-generation strategies that will help increase your leads. Your loyal customers will continue to buy from you.

What’s a lead generation strategy?

Let’s clarify some terms before we start.

• Leads can be potential customers who have expressed interest in your brand. 

• Lead generation is the process of obtaining leads. This means that anonymous customers can be turned into potential customers.

• Lead generation strategies refer to all marketing strategies you use to attract people to your product. We will be discussing these types of strategies below.

As a business owner or marketing professional, you will need to consider all options and decide which one is best for your company. Next, you will need to implement them and evaluate their effectiveness before deciding which ones to prioritize.

12 Lead generation strategies

1. Design landing pages strategically
2. CTAs that are strong should be included
3. Create engaging forms
4. Use email marketing
5. Live chat available
6. Join social media communities
7. Create a forum
8. Provide high-quality content
9. Start a referral program
10. Partner with a company
11. Get in touch with social media influencers
12. Hosting a webinar/event

1. Create landing pages strategically

If you click on a link in an email campaign, social media advertisement, or email marketing campaign, you’ll be directed to a landing site. These pages are essential for any marketer to have in their toolbox. They are not the same as regular web pages. Landing pages have one purpose: to direct visitors to a CTA, also known as a call to action span>

Landing Pages are powerful tools for lead generation. They have a narrow focus and can be used to convert strangers into customers. 

To generate leads, use CTAs such as “Sign Up” or “Register Now”. Next, ask people who click to provide their contact information. Then you can follow up with them to increase their interest in your products.

Pro tip – This landing page maker can be used to help you quickly create a high-converting landing page. 

2. Strong Calls to Action should be included

We now come to the next point. The importance of a strong Call to Action. 

These short but powerful snippets can be used to grab the attention of readers and encourage them to take action. Include them in all marketing copy including emails and websites.

CTAs can help increase conversion rates.

CTAs should be concise and easy to click. To make them stand out, use a contrasting color.

No matter what CTA you use, the ultimate goal should always be to capture leads. To get their contact information or other information that could be used to guide them through your marketing channels.

3. Create engaging forms

Leads can be generated from forms. Period.

Someone who takes the time and completes a contact, registration, or sign-up form will likely be interested in your products or services. Contact them by calling or emailing.

To gather information about your customers, you can use forms.

You can place forms anywhere on your website including the homepage, footer, and landing pages. 

4. Use email marketing

Emails can be used to generate leads, regardless of whether the content is clear and engaging or the CTA is boldly appealing. You can use email marketing service whenever someone completes a particular action on your website 

Send an automated email to keep your customers interested after they submit their information online. 

Email marketing can be a great way for you to differentiate high-quality leads and those who aren’t interested in your brand. You should invest more time, energy, and resources in these leads.

5. You can chat

When it comes to lead generation strategies that encourage communication, email marketing isn’t the only option. Chat is almost an expectation on all customer-facing websites.

Live chat allows you to communicate with your visitors in real time. This is a great way to attract them to your website right away. These are the advantages that will make you stand out from your competition.

You also have the option to send messages through chat. Users are encouraged to give their email addresses.

6. Join social media communities

Active participation in social media is a key part of a strong marketing strategy. You don’t have to create your pages, but you can join other social media groups to take part in discussions. 

Reddit and LinkedIn are popular online spaces where people with the same interests can meet. Depending on their needs, interests, and Facebook groups they could join, which Reddit groups, LinkedIn groups, and Reddit forums would they be interested in?

These groups do not allow promotional content. However, you have the option of joining them to learn more about your target audience and provide valuable advice. Be friendly and polite.

7. Create a forum

Join existing online communities to start your own. Customers and potential customers can interact with one another, ask questions and share their insights.

People will trust you and use your brand as their main source of information. Loyal customers might also use the forum for referring other leads.

8. Provide high-quality content

Small businesses should also have a solid content marketing strategy. A solid content marketing strategy is another important strategy for small businesses.

A blog allows visitors to ask questions and find answers. Offer readers the chance to sign up for your service and view your product.

You may also blog but gated content means that users can only access certain content after filling out forms. 

9. Start a referral program

Referral programs are something that you might be familiar with if your experience with Uber or Airbnb has been one of those. This combination of personal referrals and discount is often a winning strategy for lead generation.

You can apply this concept to your business just like large brands. To attract new clients, you need to create customized coupons that can be sent to both your existing clients and new clients.

10. Partner with a company

A complimentary business provides a product or service to yours that is not offered by a competitor. These services could be more easily marketable together for lead generation.

Peanut butter, jelly, and other complementary products are classic examples. Consider selling your products together at an affordable price. Sending samples of your nut butter with each jam is another way to make a great team.

Look for a product or service that complements your business. Come up with creative ways to give customers a sample or discount.

11. Get to know social media influencers

Influencers are social media users with a large following who are well-known in their industries. They can increase your business’ interest by leaving positive reviews.

Offer a reward to collaborate with influential people in your industry. This lead generation strategy quickly shows you how smart it can be to win customers.

12. Hosting a webinar/event

Events are great ways to generate leads. Invite people to happy hours, picnics, or other events that provide food and entertainment.

Online events are an excellent way to generate leads. If you have a valuable tool in the field, you can offer discounts to attendees who purchase at the end.