You can find ads online on everything from search engines to social media. Ads are a great digital advertising strategy.

Online advertising gives you many ways to reach your target audience through multiple channels and locations. 

We’ll discuss some of the most common ad formats. Continue reading for more information.

Google search ads

93% of online experiences start with a search engine. Google Search ads are the most popular and effective online advertising type. These ads appear in both search and organic results.

Text ads

Google text ads are the most widely used type of search ads. All text ads must include a title tag, headline, and URL.

Add extensions to Google text ads.

• Telephone number
• Address
• Sitelinks

Add additional information to your ad extensions to attract users.

Ads in Carousel/Gallery

Another type of Google search ads is gallery and carousel ads. Each of them appears in a box at the bottom, with text above and beneath it.

Text ads can be used to promote services or businesses. Carousel ads, on the other hand, are limited to four advertisements per page. Carousel ads can be placed in groups of up to 20.

Carousel ads tend to be more popular because they can scroll horizontally through many images making them small in vertical space.

Display ads

Although search ads are the most effective way to promote your business, display ads can be used on third-party websites as well. Google Ads is the best. You can also create search ads on this platform.

Display ads or banner advertisements are visually oriented. They can be in any shape, such as a rectangle box on the side or long strips at the top of the page.

Display ads can be placed on specific websites to reach the best audience.

Social media ads

Social media platforms like Twitter and Facebook are nearly as popular as Google. However, you can place paid ads there.

These PPC ads are displayed in users’ social media accounts as sponsored posts. To get them to the top of users’ news feeds, you must pay.

Your PPC ads can be targeted at specific demographics, such as location or age.

Email advertisements

Email advertising is something you may already be familiar with. You can also reach people through paid advertising, particularly Gmail advertisements.

Gmail Ads might be something you have seen before. These ads have a subject line and a link that will open the whole ad.

These PPC ads are set up via Google Ads. Google targets users according to their interests.

Mobile ads

Pay ads that appear in mobile applications. 

Sometimes mobile ads can be displayed creatively. Sometimes, mobile ads can be displayed creatively in games.

Mobile ads can be an effective way to reach users based on their interests and topics. Nearly nine in ten smartphone users describe their mobile brand experience positively and would consider returning to it later.

YouTube advertisements

YouTube ads are the last type of online ad. YouTube users can watch YouTube videos to make purchasing decisions.

YouTube advertisements are shown alongside videos.

The length of the video ad also plays a part. Your ad must last at least 15 seconds. Users can skip the first five seconds if the ad is more than 30 seconds.

Kobe Digital can help you optimize your online ads

Kobe Digital can help you launch a paid advertising campaign. We have been helping clients for over a decade. Kobe Digital is a leader in creating effective ads.

We offer paid advertising services to help you create any ad type. You will be kept informed by a dedicated account representative about everything we do for you.