The cost of your Twitter advertising will depend on the type of ad (promoted Tweets, promoted accounts, and promoted Trends). Promoted tweets may cost $0.50 to $2.00 each. Promoted accounts can be purchased for between $2-$4 per follow. Promoted trends are worth $200,000 per day Continue reading to learn more about Twitter ads prices, and how to launch a cost-effective campaign that promotes your business interests.
Twitter allows users to send brief updates of up to 280 characters via social media. Twitter has more than 330,000,000 registered users, and more than 500,000,000 unregistered monthly users.
Want to learn more about Twitter ads’ cost? Read on. This pricing guide also covers how to launch a Twitter ad campaign and what factors affect pricing.
To learn more about how we can help launch Twitter ads or optimize your Twitter advertising expenses, contact us online. Contact us today at (888-601-55359) to learn how we can help you launch Twitter ads and optimize your advertising costs.
How much does advertising on Twitter cost?
Pricing for Twitter advertising is dependent on the type of ad. Promoting accounts are $2-$4 per follow. Promotional trends are $200,000 per day.
| TWITTER AD | TWITTER A COST |
| Promoted Tweet | $0.50-$2.00 per action |
| Promotional account | $2-$4 per follow |
| Promoted trend | $200,000 per day |
Twitter advertising costs – Promoted Tweets
What are promoted tweets?
Promoted Tweets are tweets you’ve already published, and then you use them as sponsored content. Original tweets that you post to your timeline. You want them to show up on the timelines for others who don’t follow you.
This allows you to reach a wider audience that might be interested in your company. It allows you to reach people you would not otherwise be able.
Promoted Tweets operate on an auction system where you place bids. If someone does this, it will impact your business.
How much does it cost to promote a tweet?
A tweet promotion costs $0.50-$2.00 each. The average cost of a tweet click, reply to, or retweet is $1.35.
Twitter advertising costs: Promoted accounts
What’s a promoted account?
Promoted accounts are paid ads that promote your entire business account. You can gain new followers and improve your brand awareness by
Target specific audiences to make your campaign more effective.
Promoted Twitter accounts work in the same way as promoted tweets. The bid amount is determined by how much you are willing to pay for each new follower.
How much does it cost to promote an account?
An average promotion account advertising campaign will run between $2-4 per follower.
What are some of the most popular trends?
There will be a section in your Twitter newsfeed that states “trends for you.” This section includes hashtags and other topics currently trending on Twitter.
These are the most promising trends. They are marked with “promoted” to indicate that they are paid content.
To be on the promoted trends list you must bid. The cost of the promoted trends is what makes them different.
How much does it cost to promote a trend?
Promoting trends can be as high as $200,000 per hour. Larger companies have more resources for social media marketing companies in Phoenix.
What can I expect more from Twitter advertising?
You’ll need to pay for Twitter advertising campaigns. Depending on the person who manages them, you may have additional costs.
Team in-house
If you want to keep your marketing efforts in-house, it will cost the same as hiring an employee. Consider this pricing factor for Twitter ads.
You also have the option to invest in Twitter Promote Mode. The mode costs $99 per month. The program automates your promoted Twitter ads.
This program lets you focus on creating quality tweets that can be promoted. If they pass the quality filter, the program will promote the first 10 tweets in your account.
Businesses that want continuous, automated advertising solutions like Twitter Promote Mode are the best.
This strategy can help you get results. It allows you to target specific audiences and provide valuable content.
It doesn’t require much effort. Twitter will take care of the rest. Twitter allows you to market your brand just like normal by posting updates, media, and links.
If you run your campaign internally, this is an additional monthly cost. An automated program can run your ads for you if you don’t have the time.
Freelancer
Hiring a freelancer is also possible. Some freelancers charge flat rates for projects while others are paid an hourly wage.
The hourly wage of a freelancer depends on their experience.
- Experienced workers less than 3 years: $15-$50 per hour
- Three to Five Years of Experience: $50-$100 per hour
- Five years of experience or more: $120+ per hour
When you hire a freelancer, expect to pay an hourly rate. If you need more work, it can make the job more expensive.
Social media marketing
The last option is to hire a Social Marketing Company. A social media marketing agency will manage your campaign.
The costs of hiring a social media agency for advertising vary based on how many social networks they need. Companies typically spend $4000- $7000 per year on professional networking management.
While agencies tend to be more expensive than freelancers when it comes to social media marketing, they can manage your campaign for you while you concentrate on your business.
How to begin with Twitter ads
Now you have a better idea of how Twitter advertising pricing works. Now it is time to launch your campaign.
1. Determine your budget
Establishing a budget is essential to a successful advertising campaign.
Your digital marketing budget is an important consideration. Once you have established a budget for advertising on social media, you can determine how much money you are spending on other strategies.
2. Decide your campaign goals
Now that you have determined your budget, it’s time to establish your campaign goals. Knowing your goals will help you make your campaign a success.
These are some goals you can set for your campaign:
- Website visits – This option is for those who wish to drive people toward your site. Each click on your ad will result in a charge. All other engagements are free.
- Followers
- Engagement: You have the option to set a goal for brand awareness and engagement. Each interaction with your ad will result in a charge regardless of whether it’s a click or retweet.
- App downloads – This is a great method to increase app downloads. You will be charged every time someone clicks on your ad, downloads your app, and then downloads it.
- Video views
Your campaign goals will determine the ad type you choose. Knowing your goal will help you select the right ad.
3. Enter the bid amount
Twitter ads operate on a bidding system as we have previously stated. Before you can advertise, you must first determine your bid amount.
You have three options for bidding on your company.
- Maximum bid: This is the amount you will pay for an engagement.
- Automatic bid: Twitter will optimize your bid amount based on campaign objectives.
- Target bidding
Now you are one step closer to launching a campaign. Once your bid is set up,
4. Select your tweet
Next, choose the tweets that you want to include in your ads. Choose ads that increase brand awareness and create new leads.
You have two options: you can use a tweet that you’ve already created, or create one for your campaign.
5. Set target audience
Targeting your audience is an important step in any Twitter advertising campaign.
Target people using Twitter based on demographics, gender, age, and location.
You also have the option to upload your list.
6. Start your campaign
Once you have created all the necessary perimeters for your campaign, you can launch it. This allows you to get better results with your Twitter advertising campaign.
Kobe Digital allows you to optimize your Twitter ads.
Twitter allows you to reach people interested in your business. Kobe Digital is a long-standing expert in creating Twitter advertising campaigns for clients.
We offer full-service digital marketing and specialize in social media advertising. Let us help you create a Twitter advertising campaign that works for you.
Kobe Digital delivers results. Kobe Digital creates campaigns that increase the businesses of our clients.
The highest return on your Twitter advertising dollars
Call us to speak with a strategist.
We want to help your company reach new heights!
