Video content has been rapidly growing in popularity since the advent of Youtube. This trend has grown in popularity over the years. Many companies started to hire marketers to boost the brand’s popularity through video content.

Podcasts have gained popularity in the world of video content. Podcasts like “The Joe Rogan Podcast” or “This American Life”, reached new audiences, and helped popularize this medium.

The competition grew stronger as more people started creating podcasts. There are fewer chances to create a successful podcast and reach large audiences than there were five years ago.

You can increase your chances of people finding your podcast by using tools like transcription software. Transcribing can be a great way to reach more people.

What is the point of transcribing your video into text?

Your video will be more effective if you transcribe it to text. The transcriptions can be used to promote your video, regardless of its type. You will be able to increase your SEO and site traffic. These are simple ways to build your brand and increase your content’s popularity.

You can also convert your video content to other formats, such as blogs or social media posts by having a transcript of the video. Learn how to transcribe a YouTube video into text. This will allow you to create captions and descriptions for uploaded videos.

Increase SEO and site traffic

Search engines cannot crawl audio content. Most videos cannot be found beyond their title, and sometimes their short video description. Search engines will be able to better understand your podcasts or videos by using text transcriptions.

Your inbound traffic can be increased by 4.36% by publishing transcriptions along with your videos. This is a substantial improvement. Search engines can see more of your content if you publish your transcription on your blog or website.

Closed captions are another way that SEO can be helped by transcription. Closed captions can be viewed by search engines and used to improve your video’s placement. Closed captions can also be an excellent way for non-native English speakers to better understand the video.

Although transcriptions aren’t very useful, it is worth the time and effort to format them. Although it won’t be as engaging, you can still use transcription to highlight certain parts of the video. Your viewers will be able to share your videos by highlighting specific parts of the video instead of all the transcriptions.

Add more content to the video’s topic

You can convert your video to a text format to make it more versatile. If necessary, you can also use an online text-to-speech generator to convert the text into audio. You can use the same content you used to create your podcast or video to increase traffic to your site and expand your reach.

Some people prefer ebooks and blog posts over podcasts and videos, just as some people love movies more than books. You are giving people the opportunity to experience your content in a different format.

Transcripts can be converted into blog posts or eBooks, PDF documents, and social media posts. You can expand your reach to many platforms with video transcriptions. However, social media is the best way to reach people beyond search engines. You can also remind your followers to keep an eye on your videos by publishing a social media post along with them.

You can also make quotes from podcast discussions, or post a portion of your video to Instagram.

You can make videos from podcast episodes by using the only transcription. Audio-only episodes are less engaging than videos with creative editing. You can create videos using only transcription.

Accessibility increases

There are approximately 30 million Americans aged 12 and older who have difficulty hearing. This group is at a disadvantage, and we should do everything possible to make sure they have access to the same content as those without hearing impairments.

Closed captions and transcriptions will increase the enjoyment of those with hearing impairments, attention disorders, and non-native speakers, as well as other groups. More people are enjoying your content.

Noting that certain countries have anti-discriminatory laws, you must create content accessible to people with disabilities. Companies that do not provide closed captions for users with hearing impairment can be sued.

Getting quoted

Paraphrasing many discussions or topics on Youtube is not a good idea. However, if they have access to the transcription they will be able to explain what they heard by citing the video they listened to.

Many people also consider quoting to be the best way to share information they have heard. Your viewers may also use the quote to search for the video they want.

Your viewers will give you credit if you produce comedy content. If your podcast is informative, viewers can cite the person who gave the information.

Engage and Experience – Boost Engagement

You can attract more visitors to your website if the podcast or video content that is being posted to your website is not your entire brand.

It is important to note that anyone who wants to learn more can skim the transcription and recall what they found interesting, rather than having the entire podcast or video rewatched.

Your viewers will save time by having a transcript. The transcript can be scanned and printed so they can quickly find the most interesting parts.

Software transcription versus manual transcription

The type of content and topic can make manual transcription take several hours. It will cost you 10 times more to hire someone to transcribe than to use a paid transcription program.

Software transcription has its limitations. It might make many mistakes or make sentences that don’t make sense. No matter the situation, editing or rewriting the transcription would take significantly less work than manually doing it.

You will save money by hiring a proofreader to polish the transcript or paying for it manually.

Both types of transcription can make mistakes. Sometimes, manual transcription professionals can make mistakes in grammar. They can also get distracted after spending hours writing and listening to content. The software can make mistakes and create sentences that don’t make sense.

Conclusion

Some prefer to read over listening to audio. Others enjoy reading while doing other tasks, like cleaning or going to work. You shouldn’t limit the content you produce to just one type.

Transcription of video files can provide many benefits. However, it is not a good idea to do the transcriptions manually. You can use transcription software to speed up the process, regardless of whether you are just starting this technique or want to transcribe old videos.

About the Writer

Veljko is an information technology student who combines his passion for technology and his writing skills. He enjoys programming and robotics, but he also loves to read classical literature and philosophy.