Brands can improve their marketing strategies by measuring the effectiveness and performance of any type of marketing.

Twitter Analytics is the best tool to monitor and track your performance if you use Twitter as one of your marketing platforms.

Twitter Analytics offers marketers and brands insightful user data.

This includes the number of followers gained, lost, impressions, and engagement. It also includes other online activities such as tweets and social media.

Although it is primarily used for business accounts, the tool can also be used by personal Twitter accounts. This tool should be on your list of social media tools.

Tracking Twitter Analytics – The Benefits

Analytics are used to give you meaningful insights into the online activities of your Twitter account, as we have already mentioned.

This allows you to make informed decisions. You can optimize your strategy with the data you have at your disposal to achieve better and more profitable results.

You can also see the preferences and responses of your audience, and identify what to avoid. You can also monitor your account’s growth and performance to identify trends.

These trends could indicate the best time to post on Twitter and what frequency. The best time to tweet on Twitter is 8 a.m. on Mondays and Wednesdays. This can change depending on who you are and what they prefer.

4 Ways to Monitor Your Twitter Analytics

1. Twitter Analytics

This page gives you an overview of your account’s activities. This page can display your top tweets, top mentions, top followers, and even the top media-related posts.

It will also give a quick summary of all that occurred that month.

2. Tweets

This page will provide all the information you need about your tweets. This page will show you the top tweets and your engagement rates. You can also see the performance of your promoted Tweets.

3. Video

You can use the video page to view video content and see who viewed it. Also, you can see how many people watched the entire video, how long they watched it, and what time they stayed on the page. This will allow you to determine whether videos are worth your time.

4. Tracking

You can view conversion data from Twitter Ads if you have installed Twitter conversion tracking. This data can be exported as a CSV file for inclusion in your monthly reports.

These tools are available on your profile page. You can also click on the “more button” button and then select the option you wish to view.

11 Metrics That You Should Track on Twitter

1. Impressions

This tells you how many people have seen your tweet. It also indicates if your content is popular. The number of impressions will be affected by factors such as the time of day or hashtag usage.

2. Engagement

This number is the total number of people who have interacted with your tweet. This includes likes and retweets.

This category covers everything that can be done on Twitter.

3. Engagement rate

This is the sum of all your impressions and engagements. It gives you an idea of how the content performs overall.

4. Top Tweet

This is, as the name suggests, the most popular tweet from your account in that month or for a specific date range. This will show you the response of your audience and the content you should be focusing on.

5. Followers

This will show you how many followers you have and how many you lost or gained during the period. This is the best way to track the growth of your page.