Transactional emails can be used to increase your email marketing success.

Ever waited in email for your order confirmation email, code reminder, or password to arrive?

Sometimes they arrive quickly but can take hours to reach your home.

This article will share the best transactional email software so you can make an informed choice about which one you should use for your company.

Every interaction with customers and prospects is crucial for your business’s survival.

You must monitor the satisfaction and feedback of your customers about your services to remain competitive and profitable.

Your company’s success depends on your marketing strategy and customer loyalty. Without regular communication with customers, it won’t happen.

Transactional email software can be used to increase customer retention, customer value, and profitability.

Email marketing and optimization are not all about newsletters and cart abandonment campaigns.

Sometimes, transactional emails like order confirmations or welcome emails are more effective than other emails.

What’s a Transactional Email?

Transactional emails are emails that customers receive to answer certain actions, usually after making a purchase or opening an account.

If you have ever bought something online or set up an account on a website, you probably already have transactional mail.

A benchmark study of email marketing found that transactional messages had an average open rate of 44.9 percent. This is significantly higher than other types of marketing emails.

These emails can be very important as they provide the information the recipient has requested

Example Transactional Email

Transactional emails can also be called “triggered email” or “automated mail”. These emails contain personal information that is based on the actions of the recipient.

Here’s a list of transactional emails you may receive

• Order confirmations and shipping confirmations
• Notifications about the tracking number
• Password resets
• Welcome emails
• User activation emails
• Emails with expiry
• Payment emails

What’s Transactional Email Software?

Transactional Email Software allows businesses to send relevant emails to customers in response to customer actions.

Transactional Email Software allows you to send pre-established emails to clients directly for agreed-upon transactions OTPs or to create accounts with other important information.

Transactional email software can be a great way for your business to increase security and multi-step verification. You can also access other features and services through it, including:

• Email Preview
• Management of email lists 
• Contact management
• Send large volumes
• Quick template creation
• Automated email marketing
• Tracking and Reporting

They immediately generate email notifications based on any real-time changes that occur in customer accounts.

Many businesses use transactional technology to send customers personalized, automated emails after every transaction.

Amazon SES

Amazon Simple Email Service allows you to send transactional emails and notifications to your users. 

Amazon SES lets businesses of all sizes personalize their email content to reach more customers.

You can integrate this service and send emails directly using different methods, such as the Simple Mail Transfer Protocol (SMTP interface) or AWS.

Amazon SES allows you to create rules for email messages by using the configuration setting feature. The service is free for 62000 emails per month. After that, you can upgrade to a premium plan to cover any additional needs.

You can find more information in the Amazon SES Capterra review.

Pros:

• It’s easy to set up
• You can send 62000 emails each month for free.
• It allows for effective monitoring of email limits
• It also offers dedicated IP addresses
• Simulator for Mailbox
• Spam check
• Tracking is simple – click here

Cons:

• You can only use it invalid cases. It is difficult to create a sandbox environment.

Price:

• $0.10 per 1000 emails
• $0.12 per GB Attachment sent

Rating: 4.7 / 5

Mailjet

Mailjet can also be used to send transactional emails. It’s simple to use.

Mailjet makes it easy to manage and optimize your email campaigns. Customers can also be provided with custom templates and content.

Mailjet’s Email Automation Service allows you to quickly create engaging, on-time emails. You can quickly create highly personalized transactional emails using its powerful templating language.

You can segment your contact list by past behavior or preference to send personalized content to customers.

Take a look at Mailjet’s Capterra reviews.

Pros:

• Comprehensive Email tracking system
• In-app commenting feature
• A/B, and dedicated IP testing
• Segmentation of email and statistics 
• Real-time Statistics and Monitoring
• Email builder and customizer 
• No credit card is required. Free 6000 email per month plan

Cons:

• There are only a few automation options
• There are no plans for a pricing system

Price:

• The basic plan is $8.69/month for 30000 email
• Premium plan $12.93/month for 30000 email addresses
• Enterprise customized solution request a quote

Rating: 4.3 / 5

Mailchimp Transactional Email (Mandrill)

Mandrill offers transactional email services to Mailchimp users with a secure delivery interface that can be used both from mobile and web applications.

Mandrill is a data-driven email tool for eCommerce and personal one-to-one communications.

Mandrill provides a comprehensive statistical overview and searchable activity log within your dashboard.

This software lets you create A/B split tests and comparative reports about your activities.

Take a look at Capterra reviews to learn more about this Man Drilling tool.

Pros:

• Comparative reports
• Split testing
• Activity log searchable
• Customizable tracking options

Cons:

• Smaller businesses that have fewer customers tend to pay more.
• Premium Consulting / Integration Services

Price:

The number of blocks determines the mandrill price. Each block contains 25000 emails.

• Blocks 1-20 $20 each
• 21-40 blocks $18 each
• 41-80 blocks $16 for each block
• Blocks 81-120 $14 each
• Blocks 121-160 $16 each
• 161 blocks, plus more than $10/block

Rating: 4.5 / 5

SendGrid

SendGrid lets you send emails without having to manage email servers.

You can send emails anywhere in the world with this software. You can also get technical support through the online community.

SendGrid offers client libraries in many languages as well as responsive templates and transactional templates.

For more information about this software, visit the Capterra SendGrid Reviews

Pros:

• There are many languages available in the client libraries
• Monitoring proactive ISP
• Modular styles and global styles 
• Flexible workflows
• Free 100 email per day plan
• Two-factor authentication with IP access management provides security.

Cons:

• Email validation is not available for essential plans
• No Sub-user management on essential plan

Prices:

• Essential: $14.95 per month
• Pro: $89.95 per month
• Premier: Custom Pricing

Rating: 4.2 / 5

Mailgun

Emailgun lets you send emails from your domain. Track the performance of your email by using robust open-bout and delivery tracking

It is a cloud-based email system that allows you to send, receive and track emails through your website.

This software lets you track and see the destination of your email using intelligent inbound routing.

MailGun’s unique feature, however, is that each domain is a separate sub-account with its reputation and queue. This makes transactional emails easier to send.

Pros:

• Meta-data custom
• Each IP address
• Batch sending
• Advanced Email Analytics
• Preventing Email spamming

Cons:

• The price goes up with the increase in validations and emails.
• No Complete Data
• No backend mail building

Price:

Mailgun’s pricing depends on how many validations are needed and how many emails you send each month. You can also choose to pay as you grow.

• Foundation $35 per Month 50,000 Emails Included
• Growth: $80 per Month 100,000 Emails Included
• Scale: $90 per Month 100,000 Emails Included

Rating: 4.4 / 5

Sendinblue

Sendinblue is a unique tool for small and medium-sized businesses to manage and track marketing and transaction emails.

Sendinblue was reviewed on Capterra. We found it to be more efficient than Mailchimp in terms of automation and management.

Pros:

• Contact management
• Designer for automation workflow
• Logging and message Archiving
• This plan is very well-featured and allows you to send as many as 300 emails per day
• Various professional template designs
• Statistics on engagement and delivery ability

Cons:

• This has no drawbacks but is not recommended for users who need multiple logins or access at different levels.

Price. Sendinblue also offers three pricing options, along with the free plan.

• Lite: $25 per month for 10,000 Email volume
• Premium: $65 per month for 20,000 Email volume
• Enterprise: Custom pricing

Rating: 4.5 / 5

Postmark

You can send transactional emails that are time-sensitive.

Postmark, according to Capterra, provides one of the most reliable email delivery methods. It routes transactional and promotional messages through separate infrastructures.

Pros:

• Templates and Status API
• Delivery and insights
• In-time test variable updates
• Best time-sensitive delivery services
• You get a free trial

Cons:

• It doesn’t offer enough premium integration or consulting services.

Price:

• $10 per 10,000 emails per month + $1.25 each for 1,000 additional emails
• $50/month for 50K emails + $1.00/1000 additional emails 
• $100 per month for 125,000 emails + $0.85 per 1,000 additional emails
• $300,000. $200 per month Emails + $0.60 per 1,000

Rating: 4.9 / 5

Sendloop

Small businesses can use Sendloop for transactional email services. It’s easy to use and very user-friendly.

It offers excellent customer service and lets you target your audience easily using its bulk email features or autoresponders.

Sendloop provides over 80 free email templates, as well as a drag-and-drop email builder and many more unique features.

Review Sendloop at Capterra Gives an in-depth view of the software.

Pros:

• This tool allows you to customize automated emails
• Various Email templates
• Good customer support
• It’s easy to use

Cons:

• Not enough choices in pricing plans
• This report must be created with the integration possibilities
• It logs you out after a while

Price:

Sendloop offers unique pricing plans for frequent and occasional users.

• Sendloop customers have the option to purchase this plan at a starting monthly price of $9
• Sendloop charges $10 for 1,000 emails for occasional users

Rating: 4.5 / 5

Let’s summarize

In today’s digital business world, transactional email is crucial. You must choose the best service to help your business grow.

As we’ve discussed, each service has its pros and cons. This will help you choose the service that best suits your business goals.

Now you should have an idea of the best transactional email software.

Here are some frequently asked queries, along with articles and terms that relate to this blog. These are the most frequently asked questions. Please review them and let us know if you have any questions.

The Most Commonly Asked Questions

What is the difference between transactional and marketing emails?

Emails with a marketing purpose are called marketing emails. They can be sent to large numbers of customers or prospects in the form of newsletters, promotional, or sales emails. These emails can also contain event invitations and product updates. 

Which is the best transactional mail service?

This is a list of the top transactional email service provider:

• Amazon SES
• Mailjet
• Mandril
• SendGrid
• Mailgun
• Sendinblue
• Postmark
• Sendloop

Which is better, Mandrill or MailChimp?

MailChimp has created Mandrill which is a transactional email platform. Mandrill allows you to create personalized, one-to-one emails. MailChimp can be used for bulk email campaigns, but Mandrill offers transactional email services that are better than MailChimp.