Many digital marketing agencies agree that social media is a great way for potential customers to be connected. These platforms allow you to establish relationships with people and to interact with them about your products and services. The benefits of social media for small businesses include cost-effectiveness and scalability. You can also track data and measure your results.

It can be difficult to decide where to begin or how to market your small business digitally with all the different social media platforms available and marketing agencies in Los Angeles. Here are 10 ways you can make the most of social media marketing to your small business.

1. Give your social media accounts a professional makeover

Your business’s social media accounts should have the same look and feel. You should use the same branding colors and profile photos across all social media platforms. Potential customers should instantly recognize your company when they visit your social media accounts.

2. Post high-quality content

You should post professional media on social media. While you don’t have to hire a photographer to post every post, you should avoid using blurry or dark images. Make sure videos are well-lit and focused if you plan on posting them. You can also purchase stock photos and videos that are already of high quality to use on your social media platforms.

3. Participate on Social Media

It’s important to post quality content, but it is also vital to be active on social networks. This includes liking and commenting on others’ posts, and sharing content from businesses. Social media allows you to engage with others and increase their likelihood of returning the favor.

4. Make social media ads work for you

Small businesses can take advantage of paid advertising options on social media platforms such as Instagram and Facebook. These ads can be targeted to reach specific audiences and can be very cost-effective. It is not always possible to reach your entire audience organically. This obstacle can be overcome by paying for it immediately.

5. Use Social Media Contests

You can increase your social media engagement by using contests. You can also use them to promote your products and services. You can ask your friends to share and like your post, or tag a friend via the comments. You can explain to them what they should do to enter the contest, and even promote your products or service. It is always a good idea to offer prospects an incentive to take part in the contest, such as a prize or discount. This will allow you to reach other social media accounts, which can significantly increase your content reach.

6. Offer Discounts and Coupons

Discounts and deals are a favorite of people, so make sure to offer them only to your social media followers. Coupons and promo codes can be posted online or in-store. In exchange for a discount product or service, this could be a great incentive to get new followers on social media.

7. Behind-the-scenes Content

People want to see what happens behind the scenes at your business. This content will humanize your brand and make it more relatable. It is possible to post videos or photos of employees, show your store/office, or even demonstrate how your products are made. Instead of posting a video or image, you can use Instagram Stories or Facebook Stories to share this content. This format allows you to connect with your audience on an even deeper level. It is more casual and personal than traditional posts.

8. Connect with Influencers via Social Media

People with large social media followings offer endorsements and/or product/service recommendations. If your brand sells cosmetics, you might reach out to beauty influencers to ask them to test your products and write about their experiences. This will allow you to reach a wider audience and put your products in front of more people who may be interested.

9. Use Hashtags in Your Content

Hashtags are a great way to get your content noticed by more people and expand your list of followers. Your content will be more likely to show up in search results if you use relevant hashtags. This allows you to reach a wider audience, and generates more engagement for your posts. You can also create and use your own hashtags to promote campaigns or product lines. This creates buzz about your brand and builds a community around a particular product launch or event.

10. Use Social Media Analytics

Many social media platforms offer analytics tools that can be used by businesses to monitor their performance. These analytics will allow you to see who is viewing your posts and how they interact with them. You can also track which content is the most popular. You should pay attention to reach, engagement, clicks, and other key metrics. This data can be used to adjust your social media strategy, and ensure that you create content that resonates well with your audience.

Kobe Digital is available for you to get in touch

It is difficult to run a small business in an environment where big corporations have unlimited marketing budgets. Social media can help small businesses reach a wider audience and level the playing field. These tips will help you market your small business more effectively on social media.

Kobe Digital understands the challenges small businesses face in trying to be competitive in today’s digital age. Our social media specialists can help you create and implement a strategy to reach your goals. Get in touch with us today to find out how we can help you take your business to new heights.