Digital marketing is an ever-changing landscape. Digital marketing is a constantly changing landscape. Trends can change quickly, so digital marketing professionals are always looking for new ways to harness the power of the Internet to create a digital presence for businesses and connect them to their target audiences. Digital marketing in Phoenix will not go away and should be part of any business’s overall marketing strategy.

Video continues to reign supreme

Digital marketing is all about content. This is an old and remarkably true saying. Content is what keeps people coming back to your brand. You build trust and demonstrate value by providing your audience with valuable content that is relevant to their needs. Content is also more easily shared today thanks to social media and how fast information travels. It is easy to build influence by providing your audience with valuable, relevant, and entertaining content.

Video content is a powerful and cost-effective way for marketers to connect with their audience. Video content is being consumed by more people than ever before, and they can do so on many different devices. Smart TVs enable consumers to view video content from their smartphones and then play it on a big screen with just a swipe. Video content is easier to access on today’s mobile devices, which are more advanced and more ubiquitous.

If you have never created video content before, it may be a daunting task. You don’t have to be a professional videographer and editor to create something that is valuable for your target audience. You can create a simple “day in the lives” piece using a smartphone and some video editing if you stay true to your brand values. You have not used video content before. Now is the time to experiment to find the right formula for you and your audience.

Mobile-First is a Top Priority

Miami digital marketing professionals and content developers over the years have stressed how important it is to make sure your content is accessible on mobile devices. Today, mobile devices are the primary way that most people browse the internet and consume content. Google and other search engine giants have started penalizing websites that aren’t optimized for mobile. Your SEO will suffer if you don’t invest the time and effort to create mobile-friendly websites and content.

Marketing analysts often stress the importance of adopting a mobile-first mentality in digital content creation and development. This adage is not going away anytime soon. It is essential that all aspects of your digital presence, from your website to content to marketing emails, respond to mobile devices. Your brand will be missing out on tremendous opportunities if it fails to do this.

This blog will discuss a number of trends that digital marketers should be aware of and implement over the next year. These include the increasing dominance of video ads and the importance of mobile optimization and wearable tech. This post will link to an earlier blog post on rebranding your digital marketing strategy.

Dedicated Apps Make Big Impacts

Many companies have begun to develop apps that are exclusively focused on their brands. These apps can be downloaded and installed by customers to provide a simpler, more intuitive experience for browsing the internet.

People are now more likely to ignore or tune out anything that looks even slightly like an advertisement. Outbound marketing is so common that many consumers simply ignore or don’t bother to look at ads. An app is a better option than annoying pop-up ads or other outbound marketing strategies. Consumers can enjoy a customized experience when they use your brand’s app.

Social Media Marketing

Social media is a powerful marketing tool. If it does not have a place in your marketing strategy, you need to rethink the process and put social media in focus. Nearly every adult has a social media account. These platforms can be used for more than simply staying in touch with family and friends. This is a great opportunity to connect with your favorite brands on social media. Your digital marketing in Las Vegas team should make it a top priority to set clear goals for social media marketing campaigns in the next year. It’s not just a bad decision to ignore social media as a tool for marketing, it’s also downright foolish.

Social media marketing also has another benefit: most major platforms, such as Instagram, Facebook, and Twitter, offer dedicated tools that enable advertisers to create targeted ad campaigns that resonate with their most probable leads. This allows digital marketers to create targeted content and meaningful interactions that are focused.

Social media marketing isn’t a one-and-done affair. You need to be consistent in your efforts to build a following on social media. Engage with your audience and respond to their questions and comments. Keep up with the times. Unexpected or disastrous results can often be caused by a lack of social media awareness.

Wearable Tech Is Set to Rise

Although wearable tech (think smartwatches and Fitbits) has not gained much momentum yet, it is certain that the potential for marketing will increase as the hardware evolves and becomes more sophisticated. Wearables are portable and can be carried almost anywhere. This gives marketers the ability to reach consumers no matter where they may be located. This opens up a lot of interesting opportunities in terms of geofencing promotion and marketing.

Marketing Automation Is Evolving

Automation, which is the process of setting up marketing tasks to automatically take place when certain conditions are met, is making waves in Los Angeles digital marketing agency for several reasons. It takes away a lot of what marketers may consider boring tasks. You can customize your email marketing and let it do all the work. It provides you with tailored content that will help you build meaningful relationships.

Drip campaigns can be a great way to get your emails opened more often. Drip campaigns are named because they “drip” content to your email list in digestible chunks, instead of bombarding them with complicated marketing material. Digital marketing professionals are well aware that email marketing lists need to be divided into specific categories. These categories should be based on different customer types, such as repeat buyers, dedicated consumer advocates, warm leads, and lukewarm leads. Marketing automation, specifically drip campaigns, allows you to customize the marketing experience to these lists to maximize your effectiveness.

CRM (customer relationship management) is another form of automation that has changed the way marketers work. CRM platforms allow marketing professionals to keep track of all interactions with customers. This prevents embarrassing situations such as confusing customers or forgetting important details about customer issues. Because CRM will be more important in 2017 than ever, it is essential to include CRM in your digital marketing strategy.