Potential buyers are not impressed by flashy branding or a reputable company’s history. People want solutions that solve their problems quickly and easily. The observable quality and reliability of an enterprise’s offering is a major factors in a prospect’s trustworthiness.

How can you show the added value of your product at a glance?

A Better Device Means Stronger Marketing Arguments

It can be difficult to close deals on a professional device. Consider whether the product offers enough user benefits to make it more appealing and competitive. These benefits must be included in the interface as it is often the first and most important point of contact between humans, machines, and other people.

User benefits also influence the quality of demo presentations. Instead of making sales reps present tutorials that are boring to watch, they can focus on the added value the device provides clients.

Even if you have a flawless marketing strategy and sales strategy, it is still possible for usability issues to undermine your promises. Your clients are more likely to trust your pitch than you. Allow them to see and comprehend quality from a glance.

1. Eliminate mandatory training

People are accustomed to using smartphones and have high expectations. It’s easy to lose their attention if you make them go through boring training sessions or give advice in pop-ups.

It is a barrier to adoption. It takes time and money, and it only produces results in the end.

Many companies think that getting rid of the need for training is a software or hardware issue. However, this misconception is not true. Rethinking the interface can make a big difference. 

You don’t have to be a techie! UX design strategy can simplify complex processes and make tutorials and training sessions obsolete. Marketing perspective, increased learnability can be a selling point. It will also be easier to sell the product in other markets.

2. Implement Error Prevention Functionalities

Error is human…and also extremely costly. Many people have to perform critical tasks in high-pressure environments. The interface of a device can make it difficult to perform their tasks, no matter if they’re in an assembly line or operating room.

Making a mistake can lead to production delays and even death, so it is no surprise that potential customers will pay more for error-proofing devices. The interface is key to reducing error rates, just as it increases learnability.

Users could end up going the wrong way if they use the wrong buttons or have illogical flows. They may also have to use up valuable mental resources to complete their tasks. Your product should be able to work for people and not vice versa.

Smart UX design makes sure that the interface provides enough information about each component’s functionality and doesn’t contain inconsistent design patterns.

3. Avoid user frustration

Let me tell you, grunts and sighs from users are signs of deeper device issues. Instead of dismissing them as an indication of inadequacy, you should view them as indicators of interface inadequacy.

Why are people angry about your device? You could have a variety of reasons. They might be angry at you for working so hard to achieve trivial results or being sabotaged in abstract concepts or processes that are difficult to understand. Or, they may be frustrated by a complex interface with poorly placed elements and inconsistent user flows.

This could lead to negative press coverage for your product. A coherent UX strategy is the only way to reduce user frustration. This will allow you to see the bigger picture and be better prepared for the next steps.

Anxious users are more than bad publicity. They can also be a threat to your business by causing you to lose customers. It is in everyone’s interest to keep them happy and productive, especially you. Your customer support team will feel less stressed if they are experiencing less frustration.

4. Conserve your cognitive resources

Tasks are performed by people learning, remembering, and processing information. Each of these mental operations requires cognitive resources such as working memory, short-term memory, and cognitive load.

Why is it so important for your device to preserve cognitive resources? Imagine a doctor using a device to treat a patient and having to focus on the device more than the other person. That’s bad bedside manner. The device should be intuitive enough to allow the user to do their job properly beyond what is possible with their tools.

Contrary to popular belief, devices that are difficult to use will make people tired faster. Poor decision-making can lead to decision fatigue, which could prove fatal in situations like the one above.

An interface that is well-designed should not burden the user and work in their favor whenever possible. This increases user productivity and learnability which are all great sales arguments.

5. Productivity Boost

Your clients will be delighted to hear that your device interface has productivity hacks. Although it can be difficult to fix productivity dips, a UX strategy can help you identify where and why people are stuck in your workflow.

A professional’s performance can be sabotaged by many factors, including slow hardware response times, errors with knock-on effects, and illogical processes. If the interface is not user-friendly, it can trap users in a maze.

In such situations, user research can prove to be very useful. The UX team visits users to observe their daily activities. They are attentive to those moments when users have difficulty understanding the next step or struggle.

Products that are market leaders promise increased productivity and a professional appearance.

6. Physical Strain Prevention

Users’ lives are affected by fatigue and physical strain from device usage. Repetitive movements can cause joint pains, and screen glare can lead to blurred vision. People can feel resentful for the device that is affecting their quality of life.

UX design is also a useful tool in this situation. The button placement can be optimized to fit the palm and fingers of the user, while key areas of the buttons should be designed by the principles of contrast to make them visible in various light settings.

These seemingly small changes can make it easier to work better during the day. A device that protects the user’s well-being is sure to attract buyers.

To conclude…

Products that are focused on customers’ needs are loved by people. High usability is key to gaining loyal customers and opens up the possibility for product growth. Learnable devices can be used to tap into international markets and attract a smaller user base, which saves clients money.