Cold email can be a powerful tool to increase revenue.
The first hurdle sales reps must overcome is writing compelling email copy.
This guide will teach you how to send cold emails that work.
We won’t show you a list of templates that have been used by thousands of salespeople all over the world These templates won’t make you stand apart in an inbox filled with other sales reps
Learn how to make cold email copy that is valuable for your prospects and increases your response rates
Bulletproof cold email copywriting has many advantages
You want your email marketing copy to be unique if you want to make your brand stand out.
It is not easy to get noticed by prospects
Sales reps are trying to win your business by sending cold emails.
Many blog posts provide long lists of cold-email template ideas But, it is easy to see if someone has used a template.
What do they tell you?
Half the global sales teams use the same template. Sales representatives will test the templates immediately after they are published on sites such as Close or HubSpot.
These might be the most stunning cold email templates you’ve ever seen. But, your prospect won’t stand out if they have received the same email from another company within the same week.
What should I send?
It’s not easy to write great cold email copy
You must personalize your message and make it clear, concise, friendly, and valuable to your prospect.
Let’s take a look at the key ingredients to a cold email that delivers results
How to write a cold email
Let’s break down your cold email one by one and see if they can be broken down further.
Step 1: Subject line
47% of people opened emails solely based on the subject line. The same goes for prospects.
You’re done if they don’t notice you immediately. Your email will be lost to the bottom.
A successful email interaction is dependent on the subject line.
You must attract prospects to you with personal value.
You can add the company name and custom fields to your subject line.
Include a unique problem for the recipient or company. Emails that have unique subject lines or that raise a problem are 22% more open.
Mention that you met your prospect at a networking event or through a mutual connection. This gives you an edge over other email addresses.
Last tip: Keep your subject line brief.
41% open emails on mobile devices. Your subject line will be deleted if it is too long
Subject lines for cold email:
- You’re using [competitor Software]
- This tool will help you to grow your seed round
- Removing [customer pain points]
Section 2: Opening sentences
Your message must be communicated quickly considering 438 words are the average length of an email.
Everyone has an inbox full. We like concise messages that make it easy for us to respond, regardless of whether we click through.
- Henneke Duistermaat, founder of Enchanting Marketing
The opening sentences must grab their attention and explain why they should keep reading
Tell them why you sent your email. Your opening sentence is the best place to tell your recipient why you should keep reading.
Mailshake founder Sujan Patel recommends skipping formalities. What matters is “
Instead of causing them pain, it is better to make sure they are aware of the problem and then show them how you can fix it.
Cold email opening sentences
- “What would you do if your monthly churn were to be cut by 5%?” “
- “[Mutual Connection] suggested to me that I get in touch with them regarding email marketing. “
- “I just saw that your company has closed another round of funding. “
Section 3: Body
Your prospect was attracted by your opening lines and is eager for more. You must reiterate the value you offer them and grab their attention.
Don’t try to sell too many things. Be casual and succinct in your tone.
Boomerang did a study and found that the cold emails that got the most replies contained between 50-125 words. They were written at a third-grade reading level.
Sleeknote conducted a similar test and was successful with emails between 75-100 words.
It is your value proposition that you want to impress, and not your grammar or language skills.
HubSpot recommends cold emails should not exceed two sentences.
Use white space in your copy to create a cold email body copy
No one likes to read a wall of text inside an email!
One-sentence paragraphs can be perfectly acceptable and leave a lasting impression on readers.
Tip: Open an email on your phone before you send it. This will allow you to quickly scan and extract key value propositions.
Cold email body copy examples:
Example 1
We have just been notified you are looking for funding for a new round.
We connect investors and startups looking to find new opportunities in [location].
Are you interested in this? “.
Example 2
“You’re currently using Product Y. If you’re like most companies, however, you might not be using all of the capabilities. It is possible to waste $1250 each month.
We can move your data in days and offer all of the same functionality for a fraction of the cost.
Do you have 30 minutes on Thursday to hold a discussion? “
Example 3
This platform connects experienced sales reps and fast-growing companies such as [Company] looking for new opportunities.
Are you interested?
Section 4: Call-To-Action
Your prospect has completed reading your email. They are eager to learn more.
Without a clear call-to-action, you won’t get the engagement that you desire.
It should establish their needs.
Are they asking for a “yes” answer? Would you rather them answer an open-ended question?
3 examples of convincing cold email call to action
- Do you have 30 minutes on Tuesday?
- Click this link to learn more and book a time in my calendar
- Need help finding B2B contacts?
Important Rules to Remember
In this section, we’ll repeat some of the most commonly broken rules.
These are vital for cold email campaigns. These are essential for any cold email campaign.
1. Highly targeted campaigns produce the best results
Even if you have the best cold email copy in the world, it will not resonate with the right prospects.
First, make sure that your B2B buyer profile is up-to-date.
Next, you will need to source B2B contacts data. You can use Kobe Digital to source verified B2B contact data for key decision-makers in companies around the world. Targeted prospect lists can be created based on job titles, industry, and demographics.
Your prospect lists will be more specific, and your emails will be more relevant to them.
2. Above all, provide value
This rule can be linked to your targeting criteria. Prospects will appreciate your email’s value if you target accurately.
Prospects will appreciate you making an effort to offer them great value, and they will respond more often.
If your prospect refuses to accept your offer, you can use a weaker copy. We do not recommend testing this.
3. Do your homework to make sure you are an authentic
Being authentic is key. This conversation should be with a real person.
Don’t personalize too much if you don’t know your prospect.
Publicly available information is acceptable. If you are not made aware, likely, you have not done enough research.
It may not be appropriate to mention a comment left on a LinkedIn post 2 years ago. Too personalizing can make your email seem less genuine.
4. Follow up
Follow-up with prospects
Woodpecker, a popular cold-email program, conducted a study to determine how long cold email sequences take.
They found that experienced sales reps who sent one cold mail received an average reply rate of 16%. Cold emails that included at least one follow-up received a 27% response.
Don’t spam prospects with too many emails per day
Sending multiple follow-up emails is a smart idea. Start with one email per week, and then increase the frequency.
Respect your prospect’s precious time. They will respond positively.
Recap
Cold email copy doesn’t have to be based solely on templates from marketing blogs.
Engaging, valuable, and inspiring conversations can all be achieved with your ideal customers.
These best practices can make cold email campaigns a major driver of revenue for your company.
