TikTok is loved by younger people because it’s different from other social media platforms. It’s a place where creators thrive, where the focus is less on production and more on personal entertainment and storytelling–everyone here is a performer. TikTok allows brands to express their multi-dimensional personalities. If your brand works with customers, advocates, or passionate fans, TikTok is the ideal place to establish a digital shop. An authentic TikTok marketing strategy will allow your brand to be integrated into conversations with your audience in a unique way.
Let’s discuss how TikTok can help reach an engaged audience and become a part of their daily conversations.
First, define your ‘Why’
It might seem simple to conclude that your brand requires a TikTok campaign plan to reach this active, young audience. TikTok can help you to promote your brand.
What story does your brand want to tell? How important is creativity in that story?
There are many reasons why you shouldn’t commit to TikTok before you do. It is a must that everyone agrees to it before you can move forward. Here are some questions you should ask.
- What’s the most important thing to communicate?
- What should our organization expect from this younger group?
- Do we want to convince them to buy or influence their brand perception to make sure they purchase again in the future?
- How does this audience influence our short-term and long-term growth plans?
- How much time, effort, and budget can we dedicate to TikTok?
These questions might be easy for companies. Some may have difficulty.
Rethinking, Reimagining, and Reimagining Brand Personality
TikTok allows you to have intimate connections and engage with others. Your strategy is most effective when you choose the person who will look back at your face.
Start your TikTok marketing plan by identifying who can help you activate your brand. To make this platform work, brands need to be more human.
Brands that have a fun personality can be seen as active participants and better known as representatives of pop culture. They have changed the brand voice, personality, and content to appeal to this audience.
Many brands choose to collaborate with TikTok personalities to make the transition to personal. Organizations can position themselves as funny and inspiring without having to compromise their brand beyond TikTok.
Who will represent your brand on TikTok?
Your brand personality must be authentic. You have many choices when it comes to choosing the personality that best represents your brand.
- Get your customers and/or friends to spread the word about your brand.
- Get in touch with an influencer/creator who has an engaged audience
- Designate or hire a staff member that can be easily captured on camera to represent your brand.
You have the option to choose one or both directions. Any combination of strategies can work.
Create Content: TikTok’s Power to Harness TikTok
Now it’s time to start creating content. TikTok allows anyone to create content and build their brand through optimization and experimentation.
TikTok users have access to a wide range of tools including music, templates, and special effects. You can also “duet” with other TikTok posts. This allows you to imitate other content and learn new tools.
These are some guidelines to remember when thinking about how your TikTok campaign and content should look:
- A raw video looks better than something too polished. It’s time to end the endless advice from advertising agencies about this.
- Great content can elicit a reaction. This could be laughter or fear, awe, or inspiration. Illusionment, surprise. It’s important to tie it all together with your brand personality.
- It is important to build anticipation. This is a great storytelling tip.
- You may become a student by signing up on the platform. See the latest TikTok challenges, trends, and songs to find out how other users are doing.
These are examples of TikTok brands that have been successful to help narrow down your strategy. Why will TikTok users be interested in viewing your content? What interaction will they have with your brand?
Proven Brand Marketing TikTok Strategies
Many marketing strategies can be used with the TikTok feed. Each user can generate engagement and build an audience by cultivating a brand personality. They deliver it in the way they want their audience to think about them. Share them, discuss and even talk about them.
Personality-Driven TikTok Marketing Strategy
Many companies have granted their brand to individuals. They can create content and incorporate the brand’s message into their content.
The Washington Post has been using TikTok since before COVID-19 made social distancing mandatory. Dave Jorgenson was the Washington Post’s TikTok agent. Jorgenson is adept at translating the stories the Post wants to tell into TikTok.
Over 120,000 people follow the Carnegie Museum of Natural History on Twitter. Over 120,000 people follow the Carnegie Museum of Natural History on Twitter. They have been able to create stars for their employees by using the faces of actual employees.
Performance-Driven TikTok Marketing Strategy
TikTok Challenges can be a great way to engage brand advocates in social proof efforts. Brand personality can be quickly developed through sharing content and challenging others.
Chipotle created the #ChipotleLidFlip Challenge to help customers have fun and engage with their brand. It was a huge success, attracting millions of users and helping to nail their #ChipotleLidFlip.
Guess jeans challenged denim enthusiasts to improve their skills. These examples show how Guess brands can bring life to otherwise dull outfits and experiences.
Do you know of any activities that are related to your brand? Are there any activities that relate to your brand?
UGC-Driven TikTok Marketing Strategy
Many companies have built TikTok marketing strategies around growing their collections of user-generated material. You can edit, caption, or add any other branding elements to enhance the value.
UGC doesn’t require you to create original content. The TikTok brass ring is a great example of authenticating and promoting authenticity.
ESPN is the world’s leader in sports. It has launched a UGC strategy. This helps to communicate positive messages to its young audience. Users also get quick positive engagement.
NBC News wants to be known as a news source that delivers authentic news. Their content is full of emotion and realness. This generates genuine interest and emotional connection with viewers.
Chipotle is an excellent example of user-generated material. This is a great example of user-generated content. The video below shows a worker in the kitchen cutting vegetables.
Repackaged Content Strategy
For brands that find it difficult to create original content, repackaged content can be a great option. This will increase audience engagement.
TikTok is being used by many brands to make big profits. TikTok’s popularity is due to its use of show clips. They create a culture of memes from original content. These are clever editing and curations of selected episodes of the shows that provide a quick language for discussing each episode.
Ellen DeGeneres made many TikTok videos viral using clips from her shows. These segments, dances, and funny moments bring her energy and enthusiasm to life on TikTok.
Major League Baseball is another example of an organization that has given new life to its archive of content. It carefully curates emotionally charged, tear-inducing moments and moments with fans to show the emotional side of the game. These are emotions fans may feel while watching the game, but might not be able to express.
Message-Driven TikTok Marketing Strategy
You might want to concentrate your activations on a single message if you have well-known brands on TikTok but are not seeing a lot of success.
Two organizations that were especially important during the COVID-19 outbreak are the Red Cross and the World Health Organization. They make their message easily accessible through music and a catchy pace.
TikTok will trust brands, fans, and potential customers if the content feels natural and not forced. This allows them to communicate, connect and relate with their audience.
TikTok Personalities Need Brand Content
Very few brands can create every post themselves. Software that automates and streamlines the delivery of evergreen media to customers is a must.
Kobe Digital, a platform for ambassador management, is the best way to distribute media and galleries.
When content clips can be easily accessed, both your collaborators and the TikTok talent for your brand will spend more time creating TikTok treasures. You won’t have to keep your team distracted by emails asking for more content.
A software platform that allows users to share and curate content makes it easy for them to create their content. This can slow down the progress of their brand and personality building on TikTok.
If you’re serious about TikTok, you will need to ensure that your characters and you have 24/7 access to the Kobe Digital brand advocacy platform. We have all the technology and expertise you need to bring your TikTok marketing plan to life.
Measuring TikTok success
TikTok also allows you to track statistics. Although measurement is still a new feature, it has many great resources.
To access metrics about followers, posts, and other information, you must first ensure that your TikTok account settings are set to “Pro”. (There is no cost for this).
When you feel more confident about your success, you can benchmark your account against other accounts and peers. You can use these services to track engagement rates, over and under-performing posts, and other metrics.
These are some points to start with: These are the TikTok engagement rates based on the following counts.
| Follower Count | Average Engagement Rate |
| 0-10K | 9.38% |
| 10K-100K | 8.43% |
| 100K-500K | 7.23% |
| 500K-1M | 4.88% |
| 1M-5M | 4.99% |
| 5M-10M | 3.35% |
| 10M+ | 3.07% |
TikTok: How To Get Started
It doesn’t matter what story or brand personality you want to tell, TikTok can help. Your company will benefit greatly from being able to share content and get original content from advocates.
Kobe Digital is a social network that helps businesses get started. Get in touch with us today to learn more about how we can help you. We will activate your advocates quickly and efficiently on this exciting social network.
Send us a note or call us today.
