Google Ads campaigns may not produce the results you want. These mistakes can result in lost leads and reduced conversions. It is important to immediately analyze and correct any errors in your campaign.

This page will address five common Google Ads mistakes that companies make. This page will also cover five common Google Ads errors that companies make. We’ll provide information on how to fix them.

1. Poor keyword research

Poor keyword research could impact your PPC campaign. Choose valuable keywords for your campaign.

Too many keywords can lead to high-bid amounts for companies. These keywords could be generic keywords like “water bottle” and “denim shorts”.

These keywords have a wide range of meanings, so they are appealing to many users, especially large corporations. This is why the cost-per-click (CPC) is high.

If you’re using keywords that have short tails and high costs per click, it’s time to rectify this common error in PPC.

How to fix Google Ads errors: Do keyword research to identify the most relevant keywords for your PPC ads. You should have some keywords in your head that you can expand upon to find more keywords

Long-tail keywords are the most important for keyword research. Long tail keywords drive more qualified leads to your website.

Let’s say you sell drinkware. Do some keyword research to find similar keywords to “insulated waters bottles”. 

You could use “insulated water bottles with straws” as an example. The long-tail keyword refers to the specific keywords that leads are searching for to find your product.

Long-tail keywords can bring more people to your website. This will help you get valuable leads that will help your business grow.

2. Do not use the wrong keyword to

When running your Google Ads campaign, it is important to use the right keywords.

There are three types of keyword matches.

• Broad match keywords: Broad Keywords will appear regardless of the order in which they are searched. Insulated water bottles will show up in search results when someone searches for “water bottle insulation”, best-insulated water containers.

• Phrase match: The phrase match keyword must match the keyword “insulated water bottles”. Additional words may be added to a phrase match keyword, such as “best insulation water bottles”. Phrase matches can be extended on the original keyword, but they don’t change the order.

• Exact Match: You won’t be shown in search results if you search for the exact keyword. 

Google allows you to run PPC ads with all of these keyword matches. It is important to choose the right keyword for the situation.

Many companies make the mistake of using broad keywords but not the right keywords. These keywords don’t align with their ad objectives.

How to fix Google Ads errors: Understanding your ad intent will help you choose the right keyword for your campaign. 

These keywords are useful for brand exposure and impressions. 

Conversion-focused marketing campaigns should use exact match or phrase match keywords. This will help increase conversions.

If you know the direction of your campaign, you can select keywords that will best suit it.

3. Inadequate ad extensions

Extensions for your PPC campaign can help improve its performance. They can give additional information that can be crucial in driving your audience to click on your ad.

These extensions are for Google Ads:

• Location extensions

• Sitelink extensions – These extensions let you add more links to your site. Leads are directed to your page directly.

• Callout extensions – To give your leads insight, you can use phrases like “customer-focused,” fast shipping, or handmade products to encourage them to click on your ad.

• Structured Shortcodes – These shortcodes allow you to add information about products or services. 

These are just a few of the most popular Ad extensions you can use in your ads campaigns. Each one will help generate more leads for your company.

How do you fix the Google Ads error? Simply add the extensions to your campaign. Go to your Google Ads account and locate the section where extensions are available. 

4. One ad version

You don’t want your first ad to be your best. 

You can test various versions to see which version delivers the best results.

Don’t forget to test your ads. Your audience’s preferences will change over time, so make sure to test your ads.

Fixing the Google Ads error. Create multiple versions of your Google Ads. Make small changes each time you test them to ensure that your campaign’s performance is accurate.

One element can be tested at a time to make sure you get accurate results. This will help you understand how to create ads that appeal to your target audience.

Kobe Digital can help you improve your Google Ads campaigns

Don’t worry if you make mistakes with Google Ads. We have over 25 years of experience optimizing Google Ads campaigns. 

We offer full-service digital marketing and specialize in custom PPC campaigns. Let us help you create a campaign that will grow your business. Kobe Digital delivers results.