Email marketing has easily maintained its position for years as one of the most effective digital marketing strategies in the digital world. Many thought that chatbot would replace emails because of their personalization. Sincerely, I’m not a big fan of either-or, black-and-white theories. Here is an insight into how to get the most out of both digital phenomena by using email marketing.

Chatbot Email: The Best of Both Worlds

First, it is not true that the number of emails sent and received per day has been declining. In 2019, 293.6 billion emails were sent and/or received every day! This is not negligible. Statista estimates that this number will rise to 347,3 billion by 2020.

An email will not become an outdated strategy for digital marketing. The opposite is true. Growth is the goal.

Email marketing generates a huge return on investment. Data Marketing Association (2019) states that on average, for every $1 spent on email marketing, you can anticipate a return of $24. An email strategy that is well implemented can generate a good profit.

This is the best email marketing benefit.

Email marketing has survived social media and chatbots.

Why compete with two winning strategies?

See how their differences can be combined to help you maximize their potential!

1. Collect Emails and Generate Signups

You can only send an emailed newsletter, promotion, or product update if you already have a database of qualified email addresses.

It’s not easy to get people to reveal their addresses, and forms aren’t the most popular with the public.

Chatbots are a great way to streamline and personalize the sign-up process without affecting the user experience as online forms do.

The bot can be used to chat with leads through a messaging application like WhatsApp or embedded into your website. It can also act as a landing page. This interaction not only increases engagement, but it will also provides an unexpected structure.

While your chatbot is interacting with prospects, can collect valuable information such as the preferences and interests of the user, providing you with the data you need to segment successfully.

You can prepare more personalized content and offers to be used in future emails and notifications.

2. Segment emails in Real-Time

Generic emails will not cut it in today’s noisy and crowded marketing environment. Customers want to be seen and appreciated. Customers expect meaningful experiences and not time-wasters.

According to, 74% of marketers believe that personalized targeted marketing increases customer engagement. Campaign Monitor survey also showed that segmented campaign revenue increased by 760%.

You can segment by signup source, demographics, preferences, or purchase history. You can segment your mailing list by signup source. demographics. preferences. purchase history.

Not just to your account but to a specific mailing list! You can send the data to an entire mailing list or just your account.

allows you to configure each Mailchimp Integration Block as follows:

• collect data specific to
• Send the user to a specific audience group.

If you are working with Dialogflow and NLP, then you can use conditions to send leads collected to the correct list.

3. Before segmentation, qualify leads

You’ve seen how simple it is to segment your audience using your virtual assistant.

There is more to segmenting leads than just based on their demographics or interest.

Chatbots can be used to assess the stage of a customer’s journey and qualify them.

Bots are better than online forms because they do not evoke negative emotions when you answer multiple queries.

chat with a robot seems to be a natural extension of our existing habits. What are the benefits of habits? The habits are not a burden.

If you want to create a highly-personalized campaign that leaves little room for error, using a lead qualification robot to power your email marketing campaign will be the best way to go.

You should consider this, especially if your business is B2B. The customer journey can be long.

You can tailor your email sequence to reflect the state of mind of the customer. Whether they are still looking or ready to purchase, you’ll have the information to make an informed decision.

Chatbots are a powerful tool for email marketing.

4. Send Email Notifications Directly from Your Bot

Email and Chatbot Marketing could be the perfect digital combo.

You can send email notifications directly from the conversational flow. In this case, certain events like signups, help requests, and online purchases will trigger an alert. The notification can be sent either to the user or members of your team.

Landbot chatbot creator allows you to send an email by simply adding a block at the point of flow where the email is desired.

5. Email Personalization with Hidden Fields

The last but not the least, an email campaign chatbot is a great way to show how emails and chatbots can work together.

With hidden fields, your chatbot can communicate directly with Mailchimp. When your subscriber or customer clicks on the button in the email, it will land on a full-scale landing page, where the bot knows the name, location, and content preferences of the user.

When your subscriber clicks the button on your most recent email campaign, the bot will pull the information you have in your email database about that person and use it to personalize your conversation.

Landbot makes the process very easy.

You specify the hidden fields you want your bot to be aware of.

You can then adjust the URL automatically generated by adding the variables. You need to begin the variable sequence with the question sign.

Each platform tags categories differently. You must ensure that Mailchimp can understand the request. You can check their help pages or Google them if you need help with how Mailchimp tags its variables. SAMPLE FORMAT

In practice, this would look something like:

your-bot-url.io?first_name=*|FNAME|*&email=*|EMAIL|*&company=*|USER:COMPANY|*

When creating your campaign in Mailchimp or another platform, define it.

When a user clicks this URL, a bot will pull these details from MailChimp, making personalization easy.

Sign up for a webinar using the form below. The data will appear in the URL when the user visits the bot via their email. The bot will register the user without asking for any additional information.

Are you ready to combine your chatbot marketing with email campaigns?

Anyone who wants to create personalized experiences quicker, easier, and with more control can use conversational Marketing.

Even the fact that you don’t need to write a line of code to create a rule-based chatbot, or an NLP chatbot in just a few minutes is a huge step forward!

If you want to create smarter and more accessible solutions for you or your client’s business, then combining chatbots and email, with their strength, stability, and power, is the strategy that you should use in 2020.