Content marketing is so important to your SEO success.

It can increase traffic, generate leads, and contribute to SEO. This brings us to the core question: How can it be used to improve my search ranking?

Content marketing, when done correctly, can help improve a site’s ranking in search engines. This is a benefit that every business should be aware of, even though it may not seem obvious. Let’s look at the best ways to maximize your website’s content to rank higher on the SERPs.

1. Create new content

It is not enough to have a website. To rank well, it must be constantly updated. This is where you can find new content. Sites can’t have enough content. You can always create new content. This is one of Google’s ranking signals.

Ranking factors are not only based on the publication date, but also consider new pages, increasing links to a page, and finally, the higher level of traffic to the page.

These criteria demonstrate that even older posts can still be useful, particularly if they provide an in-depth analysis of a topic or are regularly updated to keep them current.

2. Repurposing content from the past

There is no reason to disregard older content that you have published in the past, particularly if it still receives a lot of traffic.

You can reuse content to help you analyze a topic more deeply. It allows you to create multiple types without them losing their value or becoming redundant. This allows you to save time and provides you with valuable content that will help you rank higher.

You can make videos, infographics, and podcasts from older content. You might find that your target audience is more open to infographics than a blog article, or that a list can yield higher conversion rates than a podcast.

3. Using visual content

Because we can process images faster than written text, visual content is very popular online. This is the best way to make a first impression. It can also be extremely powerful when used within the context of a webpage.

Visual content was previously used to complement the written content. Now, it is considered a separate form of content and can be used to increase awareness, engagement, and leads.

It can also be optimized for search, giving businesses a new way to stand out among their competitors through images and videos. If you take small steps to ensure your visual content is SEO-friendly, it can yield surprising results.

Search crawlers can’t “read” images; they only have to read the text. This means you need to focus on:

* Title of the image (Don’t upload images with filenames 4fogr.jpg or 4. contentforseoguide.jpg) 

* Alt tags (the text that describes the image to screen readers users or in case the image does not load). 

* Image size: Large images can slow down a page’s loading time. This can negatively impact your search ranking.

4. Selecting the right keywords 

Keyword research can be a valuable tool, especially if it isn’t necessary to focus on the most obvious keywords.

Although targeting highly searched-after keywords may make it more difficult to rank higher in searches, this does not mean you cannot become an authority on the topic by using different phrases.

What about choosing words and phrases that are not as competitive, but still rank high in search engines? When choosing the focus keywords for your content marketing SEO campaign, consider the keywords that are most relevant to you.

5. Create link-worthy content

Link building allows your content to reach a wider audience and increases its authority. Link building can increase your search traffic. Search engines use the number of unique domains linking back to your site to determine if your content is sufficiently informative to rank your site higher in the SERP. 

Links are not all equal. High-authority websites contribute more in this area. You should seek out more high-authority mentions, but not ignore any less popular sites that may link to you. It all adds up. Linking to your content is easier if it’s original, interesting, and well-researched.