Social media is now a regular part of our lives. We use it so often that it has been incorporated into our daily routines. Facebook is the most popular social media platform.

It can be used to connect people with friends, family, colleagues at work, and even strangers. Facebook ads let people share photos, videos, music, and articles as well as their thoughts and other options. 

Facebook has been a powerful marketing tool for brands for many years. However, its organic reach has dropped in recent years. Facebook is still one the most powerful social media marketing platforms available!

This is why Facebook is still more important than ever

1. How many people use Facebook?

• Facebook boasts almost 2.8 billion monthly active users as of 2021. Marketers everywhere have noticed that it has had a large audience over the last few years.
• Facebook is home to around 1.84 billion people per day. This means that there’s an audience new for brands and companies.
• Facebook was founded for the first time in 2004. It has since become a hugely popular marketing tool.

2. Facebook – The Top Tier of Social Media

Although social media platforms like Facebook were created after Facebook, they have been wildly popular with users. However, Facebook has remained unbeaten among them all. Even though there are many strong competitors such as Snapchat, Instagram, and Twitter, Facebook is still the leader!

Facebook boasts the highest number of active users per day, compared to all other social media platforms.

Facebook has managed to sustain its user growth by adapting to users’ needs. This includes the ability to post reels and share daily stories. Facebook has changed a lot over the years and has been able to adapt to the latest trends and changes.

3. Advertising Revenues on Facebook

Marketers are taking advantage of Facebook’s popularity and huge reach to market brands and companies to their target audiences.

Advertisements account for the majority of Facebook’s revenue. Facebook earned close to 84.2 million dollars in ad revenue in 2020.

4. There are many ways that businesses and brands use…

Facebook is a great place to market your brand or business. Facebook is home to more than 90,000,000 small businesses.

Facebook offers businesses the ability to market their brands using its tools. Facebook’s most used tool is the place where businesses can share information like their address, contact details, and description of any services or products they offer. This tool allows brands to increase their online presence while reaching a larger audience.

Facebook Pages allow businesses to reach large audiences, create an audience, and connect with potential customers.

Bonus: Facebook’s Business Page offers a free service that will allow your business to increase sales and reach a wider audience.

5. Who prefers to use Facebook?

Many people use Facebook, including many of the younger generations. The majority of people who use Facebook are young adults. These young adults are classified as Generation Z and Millennials.

While Instagram and Snapchat have been popular over the years and Instagram has gained more popularity, Facebook continues to be a favorite among Millennials and Gen Z.

6. Average Time Spent on Facebook

Facebook statistics for 2021 indicate that users spend on average 19.5 hours per month. Facebook is the most used social media app and plays an important role in people’s daily lives.

People spend a lot of time these days on social media apps like Instagram and WhatsApp, which are both owned by Facebook.

Marketers need to know how much time they spend on social media. This can help increase the chances of them being exposed to ads. It is also important to understand when Facebook is most active.

7. Why marketers love it

Marketers can take advantage of advertising on Facebook, which is the most popular social media platform. You can use Facebook to get started with social media marketing. Facebook allows you to share nearly any type of content. This helps brands reach their target audience and interact with potential customers.

My clients use Facebook to advertise. I have great results thanks to the targeting capabilities and the use of pixels for retargeting. Facebook offers many different types and placement options for ads. These include video ads and carousels. We recommend Facebook to all businesses worldwide as a digital agency in NYC.

8. Explore Products

Facebook allows users to connect, but also offers the opportunity to connect with brands and businesses. Facebook Shop allows businesses to post their products and services, allowing people to discover your brand.

A business can share its brand on Facebook. Users can read descriptions, learn about the products and get more information. They can also click the link to go to their website. This can increase traffic to your website and bring more attention. Facebook makes it easy for customers to find products without visiting the business’ website. This leads to more sales.

Conclusion

Facebook is still relevant… More than ever! It is essential to include Facebook in your business’s digital strategy. Our team can help you create a strong content strategy and marketing strategy if you are a business owner looking to take your Facebook to the next level. Kobe Digital can help you get started.