The website strategy of a business should be in line with its overall strategic goals. A business’s website strategy should be focused on engaging customers via web design best practices like optimizing for mobile compatibility and site speed.

According to statistics, the majority of customers search for products and services online. Nearly half of all customers visit a company’s website before purchasing. Furthermore, 95% (or more) of all purchases will be made online by 2040 according to estimates.

An effective website strategy helps businesses reach people who are searching online for your products or services, especially via mobile. Website strategy is a plan for creating and developing a website that aligns with your overall business strategy.

Website strategies often align with the best Miami website design agency practices, such as optimizing your website for mobile and designing for functionality. To achieve your website strategy goals, you might consider hiring a web designer to redesign or design your website.

Optimize Site Speed

Our world is characterized by speed and convenience. People expect items to be delivered quickly and without unnecessary delays. This is especially true online. 39% of website visitors will leave your website if it takes too long to load.

It is vital that your website loads quickly and efficiently each time a visitor visits it. Nearly 80% have load times below 3 seconds for the top 100 retail websites. These speeds allow users to stay on the site longer and engage with the pages and calls to action.

This site loading speed can only be achieved by technical expertise. If this is not possible, you might consider hiring a web developer. They will help you design your website so it loads and operates at the speed that customers expect.

Invest In Mobile Compatibility

This structure is optimized for mobile users and offers the same functionality as the desktop version. This consistency helps you improve your ecommerce customer experience by making it easy for customers to navigate and buy from your site regardless of how they access it.

Navigating Innovation

Website strategy and web design are both heavily influenced by navigation. Business websites cannot afford to be complicated or confusing in their navigation systems. You need them to be simple to use with clear categories and buttons that allow users to navigate your website with relative ease.

It is also a great idea to make your navigation system innovative or clever to give personality to your site.

Good Burger’s website has a simple and clean navigation system. However, the homepage features a little hamburger icon at the top right. Clicking the hamburger will open a menu that provides quick and easy access to all the main sections of the site.

The burger icon is always visible on the screen. This means that even if you’re browsing around, you can click that burger to switch to another section. This helps users navigate to important pages and keeps their focus on your brand.

Mix Functionality and Aesthetics

According to reports, 38% will stop engaging with websites if they find them unattractive. Many users will click away from websites if they don’t find what they’re looking for or feel the site is difficult to use.

This is what makes a website strategy effective: A website that combines aesthetics with function should be high up on your website redesign or design checklist.

Zillow illustrates this balance between functionality and aesthetics by placing a simple-to-use search box at the center of the homepage and a minimal navigation bar at its top.

It is very clear and clean, with plenty of negative space to draw attention to the important things.

Business Website Strategy: Focus on Your Audience

Website strategy is all about reaching your target audience most effectively and engagingly. Your website should be attractive, reliable, responsive, and easy to use across all devices.