Although sales teams are a great asset to any company, they can also be a liability if they aren’t managed well. It is important to have a solid sales CRM system. This system will allow sales reps to track their performance and manage customer relationships.
Introduction: What is Sales Team CRM?
Sales Team CRM allows sales reps to monitor their performance and manage customer relationships. These are just a few of the many benefits that you will get by having an efficient system in place.
- You can increase your revenue by managing leads better
- Customer satisfaction can be improved by offering high-quality support and service.
- Automation & data analytics can lower administration costs
Many companies focus on selling services or products, but they neglect to consider how to sell their products and services. It’s crucial to have a solid sales CRM system.
Sales teams have one goal: to close sales deals with customers. The best way to achieve that goal is to keep track of everything they are doing. If you want to turn your business prospects into revenue, most companies don’t have a CRM system.
How can you build a CRM for your Sales Team?
These are the essential steps:
- Establish Goals and Objectives
- Create action plans
- Establish Relationships
- Create Sales Dashboards & Reports
- Create a Success plan for each rep.
- To improve your sales CRM reporting, analyze and create reports.
Let’s take a look at each step.
Goals and Objectives
Setting goals and objectives is the first step to creating a CRM for your sales team.
These goals will allow you to evaluate your performance and make adjustments to improve it. If your reps are generating $800k per month but have a goal of $1 million in revenue per month, there are things you can do.
To measure your reps’ performance, you should set goals and objectives. If a rep fails to meet the sales goals, it is time to determine what needs to be done in their account. It could be:
- To reduce costs, increase the lead time from 10 to 8 days
- To decrease expenses, we will reduce the average order value of each customer by 15%
Your team may also need to establish goals and objectives.
Create Action Plans
You must create action plans to help your sales reps reach their goals to create a CRM for your sales team. Here are some examples:
- To increase revenue, increase the average order value for every customer by 20%
- To reduce costs, we can reduce lead time from 10 days to 8 days.
- To increase revenue, increase average order value per customer by 20%
To measure your reps’ performance, you should set goals and objectives. If a rep fails to meet the sales goal, it is time to determine what needs to be done in their account.
Create Relationships
You must build relationships with your customers to create a CRM system. This can be done by:
- Regularly sending them an email or a letter.
- To increase their likelihood of responding, follow up on emails and phone calls within 24 hours.
Postcards and flyers can also be used to promote new products and services. This is a great way to increase traffic to your website, as well as increase sales leads. You can take this example:
“Sell More Products Online” Try our new website! We have a special offer for you: It is packed full of great information. Click here to go there now!
By offering training or consultations for free, you can build connections.
Setup Sales Dashboards & Reports
You will need reports to help your team track their progress when setting up a CRM system for sales. Here are some examples:
- Monthly Sales Dashboard – This is the most important report! This dashboard shows you how your performance against your monthly goals and objectives. This dashboard can be used to indicate whether it’s time for you to review your goals and objectives, or if you need to adjust them.
Monthly sales dashboards should be created for each product line in your store. You want to surpass your customers’ expectations and increase revenue in all areas.
- Monthly Sales Report – This report displays your monthly sales figures for each product. This report will tell you how much revenue you must make to achieve the next level of profit or loss. Go to Reports > Dashboards, and then select “Monthly Sales Report.” You can also create new dashboards by clicking on Add New Dashboard within the same menu.
Other reports should be created based on the following criteria:
- What number of customers have placed orders?
- What percentage of orders come from Facebook and Twitter?
- What is the average order size?
- What is the average number of orders each day (or per week)?
- How do you convert sales leads into customers?
Create a Success Strategy Plan for each rep
It’s time for you to reward reps who are doing well. This can be done in many ways.
- Give a bonus.
- If they are on vacation, let your reps take their days off. This will allow them to relax and recharge after a stressful week of work.
This will also allow your other team members to step in and fill the gaps left by the absent reps!
Review all performance metrics every month for each rep so you can adjust their goals as necessary! If they are not meeting their goals you can increase or decrease the order quantity.
Use Sales CRM reports to track your performance and make improvements.
Keep track of your results and analyze them!
Once you have all the reports created, it is time to evaluate how each product line performs about overall store performance (revenue and expenses). It’s also possible to identify which products are profitable for you (those with high revenues) and which ones are not. This will show you where there might be a gap between the products your customers want and the products they purchase from your website.
We recommend that you understand your customers before designing any products.
It is also important to be able to see any gaps between customers and reps in the sales process. For example, what do customers do on your site if they aren’t placing orders? This information can be used to create new processes as necessary. Perhaps an email campaign is to encourage customers to place orders from the website.
These reports will give you an idea of the relative performance of each product once they are all created.
Task Management using Sales Team CRM
Once you have all of the reports, it is time to look through them and find out what each one shows.
Let’s say Product X is doing well but no orders have been placed on your website. This information can be used to create new processes, such as email campaigns, or work directly with reps so they are more familiar with their products.
After you have analyzed the reports, share them with your team to review the gaps and make any necessary adjustments.
This example will focus on Product Y. It’s performing well but there isn’t any information about the number of orders for this product line. (which is a gap). These reports can be used to identify where customers aren’t placing orders via my website. This will allow me to develop new processes and work directly with reps if necessary.
As needed, you can now add tasks to each product line!
Task Management with Sales Team CRM can be a powerful tool that will help your team become more efficient in their daily tasks.
It’s important to know what, when and who is responsible for each task. Sales CRM is your one-stop shop for all things sales. You can create tasks and assign them to team members, and track their progress.
