Every day is a great day to show your love for fathers and father figures. Father’s Day, however, is a day to show our appreciation. This day is special because of the amazing Father’s Day ads around the world.
Brands have plenty of reasons to be creative and innovative in their Father’s Day marketing efforts. These are just a few of the reasons. This research results from NRF show that
- The USA’s average Father’s Day spending in 2022 is USD 171.79.
- Although more than half of the participants plan to purchase greeting cards, many are interested in gift cards, clothing, and special outings.
- People are also looking to gift experiences or subscription boxes this year.
- They want a Father’s Day gift that is unique, and different, and that creates a special moment.
Brands can grab the attention of their target audience by creating eye-catching Father’s Day marketing strategies.
It’s worth noting that while Father’s Day ads bring the brand forward, ad campaign campaigns are designed to raise awareness about a topic. They also help to build a stronger connection with their brand. They don’t even have to mention the brand.
We love all fathers and father figures!
The Best Father’s Day Ads
It can be difficult to create memorable Father’s Day ads for your brand or customers. We have collected the top Father’s Day ads from well-known brands to inspire your next campaign idea.
- Nike – 2021
- Dove Men+Care 2021
- Gillette – 2016
- Tesco – 2020
- Dollar Shave Club 2019
- SheaMoisture Men – 2021
- Jimmy Kennel Live – 2017
- Hallmark UK and Ireland 2019
Nike – 2021
Our dads are our heroes. If we are lucky, they will always be there to motivate and cheer us up. Nike’s Father’s Day advertisement 2021 explains it very well
Dove Men+Care – 2021
Dove’s Father’s Day campaign 2021 had a new angle. The brand reminded fathers and father figures of an important fact: When they feel good, they can provide better care for their children.
Dove men+care – A storybook surprise
It was also the second year of the pandemic that caused many mental and emotional degenerations. The Father’s Day campaign came at the perfect time. Dove’s Father’s Day campaign also supports families with essential donations as well as at-home parenting resources.
Go Ask Dad – Gillette – 2016
This Father’s Day marketing focuses on dad communication. We love it. The kids prefer to learn online than ask their fathers, thanks to the constant use of the internet. This was the beginning of Gilette’s story.
The brand asked children to post a question online, and then they were instructed to follow the video instructions. The fathers then answered the same questions for their children.
The children were able to confirm that their fathers could better guide them as their guidance was more personal. It is also clear that communication can bring parents and children closer. This is a wonderful marketing campaign for a special day.
Tesco – 2020
Three generations share the love. It can be difficult times for everyone around the globe and sometimes it is impossible to see our loved ones in order to protect them. We learned from the pandemic that there are many ways to show love and care to one another. Tesco’s Father’s Day advertisement features a father and his daughter making macaroons. They send the macaroons to their father, who is also a ground father, so they can share a special moment for Father’s Day.
Dad Bod – Dollar Shave Club – 2019
Dollar Shave Club is an innovative and bold digital marketing agency in Miami. The Dad Bod video was the result of their agency’s long search for a creative Father’s Day marketing strategy. This campaign is not a cliché.
It begins quite unexpectedly, even a little strangely. Then it drags you into the video with their amazing dance routine. This brand celebrates fathers’ different bodies and adds some humor to the story.
PS. Here’s another example of inclusive advertising.
A Father’s Lullaby – SheaMoisture Men – 2021
Father’s Day marketing offers a great opportunity to try influencer marketing. SheaMoisture Men was successful in doing it well in 2021. Kareem Jam was a partner of the brand to celebrate Black fatherhood. For the campaign, Karem James composed a unique lullaby called “Light Inside of You”.
I Love You, Dad! – Jimmy Kimmel Live! – 2017
Jimmy Kimmel encourages his audience to do unusual things and records them traditionally. He asked his audience to shout at their fathers with love and say “I love your dad, Dad” as loudly as they could.
The children caught their fathers unawares, and the result is hilarious. Jimmy Kimmel Live’s YouTube Video reached more than 12,000,000 views and went viral, not to mention the success of the Father’s Day marketing campaigns.
Hallmark UK and Ireland – 2019
Hallmark’s Father’s Day ad is one of its most heartfelt. With sweet words, they show us the modern view of dads. They include all fathers, from the baby-wearer and the handyman.
Thanks, Dad – Kate Spade
These father’s day email marketing examples are inspiring. Email marketing is a powerful branch of digital marketing in NYC that allows companies to reach their target audience directly. We love this Kate Spade Father’s Day email campaign. It’s clever and funny.
The brand is not well-known, so here’s a quick introduction: Kate Spade sells women’s clothing. Their target audience does not include dads. They chose to mention Jack Spade’s menswear division of the business. They didn’t want to be too direct and instead mentioned Jack Spade organically in their email.
What Is the Importance of Father’s Day Ads?
Father’s Day is a day to be grateful for their love. Fathers and father-like characters in families are celebrated and recognized around the world. Brands have the opportunity to connect with people through real-life experiences. Father’s Day is a day to celebrate fatherhood and paternal connections, as well as their impact on society. Since its inception in 1910, many have experienced changes in their families and societies. Brands can be influential if special days like Valentine’s Day and Mother’s Day are closely related to their target market. These days are worth paying attention to to generate good ideas.
These Father’s Day marketing strategies can be seen as a sign that campaigns are becoming more successful.
- Take care of the diversity within the audience
- Keep an eye out for new trends.
- They can create emotions in the audience (they could make you laugh, cry, or get surprised),
- Contribute to public issues
It is important to be sensitive when creating Father’s Day ads. Brands need to understand that they are reaching people with sad memories about Father’s Day. This is why it is important to be open-minded and have general ideas to express all feelings.
