We’ve talked about telling great marketing stories on Kobe Digital.

Why?

Stories play an essential role in communicating with people. Learning storytelling can help you become a freelance writer.

What’s a marketing story?   

Tell the right story with persuasive writing. You will be able to capture attention, entertain, and enlighten your audience in just a few seconds.

Marketing stories that are memorable and easily shared.

Content marketing cannot be overlooked.

A marketing story you can be proud to share

Stories are essential, and we can all agree on that. How do we tell stories?

What makes for a great marketing story?

These five elements are essential to marketing stories. Learn how you can integrate them into your company blog.

We’ll start with the hero, as with all great stories.

1. You need a hero.

Everyone has a story.

Businesses make the greatest mistake when they think their business is the hero of the story.

This is an insecurity-based marketing message. It is easy to overlook and doesn’t build trust.

To tell compelling content marketing stories, your customer must be the hero.

What’s the definition of a hero in a story? A hero is someone who goes beyond the ordinary to become something extraordinary.

In other words:

2. Your marketing story is built around a goal.

Solving customers’ problems is what makes a company great.

To put it another way, great online businesses keep customers’ transformations in mind.

It’s important to understand where your customer’s heroin stands at the moment, and where she wants it.

What type of transformation is she seeking? 

• What will her physical appearance look like after the transformation?
• What will she be able to do that she can’t do now?
• What will she do?
• What will she do with her beliefs?
• What connections and new relationships will she create?
• Who will she become?

Until you understand your customer-heroes goals, you don’t need any marketing stories.

Are you looking for content marketing services?

Digital Commerce Partners is Kobe Digital’s agency division. We are experts in providing targeted organic traffic for digital businesses that have been growing.

3. An obstacle is necessary

Your customer wouldn’t need your business if it were simple to transform.

While there may be many obstacles that could hinder your customer’s success, the most interesting ones are almost always internal. Learn how to make money as a freelancer.

What’s preventing your customer hero from achieving his goal?    

What are his emotional and psychological barriers? What inner obstacles should he overcome to achieve his goal?

4. Mentors are essential for your marketing story

What does it mean for you and/or your company? 

Obi Wan Kenobi is Obi Wan Kenobi if you are Luke Skywalker. Your role as a mentor is to provide information and tools that will help the hero reach his goals.

You are not there to solve the customer’s problems. 

Your company exists to guide, mentor, and coach.

5. A moral is essential

When telling your marketing story, it’s a good idea for you to clearly state the moral.

Customer stories are a great way to show customers how they have overcome obstacles and achieved their goals.

Showcase how your company can make customers better.

Show how customers can overcome internal and external obstacles to achieve what they desire.

Next, circle back and explain the situation. Let the audience know what they should do next.

It’s OK to be clear. Clear is better. 

Bonus: Market stories must be truthful

A new tool to add to your story marketing arsenal.

In an age of unprecedented digital transparency, you can achieve incredible results by being honest and demonstrating excellent marketing ethics.

Courage is a virtue. To find courage, you can go on a heroic trip.

Loyalty is more if you’re honest about your business, the people you serve, and the problems you solve.

Every story needs a spark of something exceptional to be shared and remembered.

Honesty can be a powerful marketing tool in today’s business world.

Do you need help in marketing?

Digital Copywriter’s Marketing Bootcamp will show you how to use language to attract and retain more clients.

The course is divided into five parts. This course teaches you detailed techniques that you can immediately apply.

Telling the right story can engage and interest your audience in your products and services.