It can be daunting to manage a lead generation form on LinkedIn. Is it worth the effort? Will I get any leads? How can I tell if my form works properly? This blog post will help you answer these questions, and many more, to make an informed decision on whether to add a lead generation form to your profile page.

LinkedIn is one of the most important social media networks for businesses to generate leads.

LinkedIn Leadgen Forms is a new feature that allows you to create custom forms on your LinkedIn profile. These will then be displayed as overlays in specific profiles and groups.

These forms can be used to gather information from anyone that wants it. As long as they have access to the internet, there is no need to sign up or use any other apps.

This article will show you how to create LinkedIn lead generation forms and get started generating leads immediately!

This is a step-by-step guide to creating Linkedin Lead gen forms.

Log in to LinkedIn and click “settings”, then select “Profile”. You will find an option to “Edit public profile” under your profile picture. Click this and you will be taken to another page containing all your profile information.

Scroll to the bottom of this page and you’ll see a section called Lead Gen Forms.

You will be taken to a new page, where you can add your LinkedIn lead generation form.

You can add many types of fields to your LinkedIn lead generation form:

– Custom

Text Field (for instance, “what’s your name?”).

URL (You can add a link to your LinkedIn profile!)

Email Address

Once you have completed selecting the fields you wish to add to your LinkedIn lead gen page, click “Add form”. You will be taken to a new page that confirms that your LinkedIn login form has been created.

This form will now be available as an overlay on specific LinkedIn groups and profiles.

Your LinkedIn account will automatically add the information of anyone who fills out your LinkedIn lead gen form!

This list can be exported as a CSV file and used to send targeted messages.

LinkedIn Lead Gen Forms can be a powerful tool to generate leads on LinkedIn. Make sure you start using them immediately!

LinkedIn Lead Gen forms are available for sponsored content initiatives. They can be used or not. And they don’t cost anything. So it’s worth trying them out to see how they impact lead creation.

Lead Gen Forms are essentially a call to action that you can add to your sponsored content ads. They invite viewers to sign up, get your e-book or take any other action they wish.

When users click the CTA, a sign-up form will appear in the app. However, LinkedIn will pull information directly from their account. Users only need to confirm their email address and hit submit.

Depending on the address you choose, you’ll then see a thank-you page with a link back to your website or content.

This does however require some setup. Let’s now look at how to create LinkedIn Lead Gen Forms.

How do you set up LinkedIn Leadgen forms?

You must first create a sponsored content advertisement to use Lead Gen Forms. This is the only format that supports this feature.

After that, you will be asked if you would like to use your ad for traffic generation or Lead Gen Forms for lead generation. You will need to choose the second option to use this feature.

After you have chosen Lead Gen Forms and named your campaign, you will be asked to select the post that you wish to sponsor.

Campaign Manager also allows you to create Lead Generation Forms for existing campaigns.

After you have chosen the material to promote, you will be asked to create your template.

You can choose to use the standard format, or create your own.

This is very simple. Simply give your form a name, which will not be visible to users, select a headline and provide any additional information about your offer.

You can also include specific privacy policy details if you want to assure users about their data.

Remember that you must include a valid URL on your privacy policy page.

The next step is to choose which information LinkedIn receives from user accounts. This can be limited to seven fields.

The default request is for first and last names as well as email addresses. However, you can optionally request additional contact details such as location and professional details. Your Lead Gen Form will automatically collect these details.

Users will be able to see the information you have about them on your Lead Gen Forms. Consider how much information they are willing to share.

Although these forms are easier to use than typing, they don’t eliminate the fear of disclosing sensitive information. This is why you might need to play around a bit to get the best results.

Next, you will need to choose the thank-you message users will see after they submit their information.

Once you are done, click Save. Now you can specify your ad targeting parameters, and your new Lead Gen form will be available for use.

Why should I use Lead Generation Forms on LinkedIn?

As I stated previously, LinkedIn Lead Gen Forms’ goal is to increase conversion rates for lead generation campaigns.

It is also a good implementation with many benefits to the new functionality.

Remove friction.

Lead Gen Forms’ goal is to remove friction and make it easier for customers to convert.

Conversions can be made in just two clicks and require very little commitment from users. This is a major improvement over traditional promoted content formats.

Fewer steps and more information

LinkedIn Leadgen Forms show that you can get more information from customers without negatively impacting your conversion rates.

It all comes down to how you design your form-filling experience. LinkedIn does a decent job.

This allows you to collect more data, without affecting conversions. You can also choose which data types to collect and create advertising campaigns based on them.

Are you looking to hire CEOs? Next, keep them in mind as you develop your campaigns. Make sure to include “Job title” as one of the fields so that you get the right sign-ups.

Are there double conversions possible?

Double conversions are possible with LinkedIn Lead Gen Forms. This is something that I will be watching closely in the months ahead.

After clicking the submit button, users will be greeted with a thank you message. They will then be invited to visit your website. This gives you the chance to target them with a different offer.

You’ll have their email address so you can convert them.

Integration with third-party applications

LinkedIn Lead Gen Forms can be combined with third-party marketing solutions using Driftrock and Zapier. You can use this new capability to collect data on LinkedIn and automate the nurturing of your leads.

What are the drawbacks of using Lead Generation Forms?

Although I am excited to work with LinkedIn Lead Generation Forms, there are a few drawbacks. These (along with potential benefits) are not confirmed. However, I will be closely monitoring a few things over the next few months.

They do not address the problem of web forms.

This one is easy enough to verify. Although Lead Gen Forms offer a lot of benefits to LinkedIn marketing campaigns, let’s not forget that they don’t address form design challenges that most businesses face.

LinkedIn Lead Gen forms will only make a difference if your online forms have been properly structured and optimized. Your documents will convert across all devices and networks for all your ad campaigns.

LinkedIn’s new feature was not created because promoted content ads aren’t working. It’s because businesses don’t provide a user-friendly experience once they have arrived on their site.

Instead of waiting for Google, Facebook, or any other company to create a bunch of web forms for your business, you can take control of your lead generation by optimizing conversion-optimized forms.

A form optimization tool right for you will help increase performance and conversion rates. This is something LinkedIn Lead Gen Forms cannot offer.

They can cause friction.

Let’s say you have a simple sign-up process that allows users to easily register on your website. This is designed to help you capture leads via LinkedIn and other lead-generation channels.

Lead Gen Forms could make it more difficult to convert if this is the case.

Instead of allowing people to immediately access your content by clicking through to your website, the CTA for promoted content advertising will guide them through a multi-step signup process before they can access it.

This is where I see a potential roadblock.

Bye-bye, traffic.

There is always a downside to in-app conversions: traffic may never reach your site.

This might seem like a small price to pay, especially if they already have an email address. However, losing traffic could result in other conversions, useful analytics data, and other branding opportunities.

Advertising giants have created their own “walled gardens” systems that make it harder for people to leave.

It would be tragic if LinkedIn followed the lead of Facebook and Google.

You can try them on your

Listen to no one, not me nor anyone else, when they tell you that LinkedIn Lead Gen forms can be good or bad for your company.

You can advertise on the network and get leads. Give them a try.

Remember that results can vary depending on what content, ads, and campaigns are created. Your problems will not be solved by lead generation forms.

Remember what I mentioned before about making your site’s lead generation and form as easy as possible? You might find that you would get better results if you spent more time and effort improving this process.

It’s that simple. Let’s move on to the next step. Here are some other tools that we will use in our lead creation strategies.

Phantombuster is an automated data extraction and automation tool. It does not require any programming. It will be used to create prospect lists with contact info.

Zapier – Connect your apps and workflows with it. To create an omnichannel campaign, connect Expandi with your email outreach tool.

Lemlist – This is our go-to email app for sending out cold emails and receiving responses.

Lempod – To build your LinkedIn posts and increase interaction, get a list of relevant people in your niche to comment on your content.

BuiltWith To identify websites that use particular technologies. It will be used to identify sites that use Albacross and then reach that targeted demographic.

FindThatLead helps you find leads. This information will be used for submitting our site domains list and locating their email addresses.

Hunter.io allows you to scrape emails associated with specific domains.

This is all there is. If you are looking for ready-to-use LinkedIn lead generation strategies that you can copy now, you can find them right down to the exact templates. These are our top picks.