Newsletters are a powerful tool for communicating updates and providing value to customers. Check out these 14 examples of newsletters from various industries to find the right one for you.

Information overload is more common than ever, especially in your inbox.

It can be difficult to distinguish what is important from what belongs in spam. Small businesses that use email marketing to their customers and users of inboxes have the same problem.

Subscribe to an email newsletter and you can get the information that users need. But as a small business owner, how do I determine this? An email newsletter can be a trusted resource if done right. If not, you can expect the email to be deleted.

This article provides small businesses with a guide on how to structure and send their newsletters. It also includes 14 examples of email newsletters that have been successful for popular brands.

What should your business newsletter include:

A newsletter sent by email should be personalized and tailored to each subscriber.

• Every business newsletter should contain:
• A compelling subject line
• Concise text bodies
• Images, audio, and video
• Your company’s logo and masthead
• You may also receive additional promotions, special offers, or updates
• Email footer with the subscription information and social media links. Contact details.

Design and content are crucial to getting your target audience signed up for your newsletter.

Why should you send a newsletter?

Your email newsletter should provide value to your audience over time.

An email newsletter can:

• Your influence on your audience will increase
• Increase your authority and credibility in the market

Email newsletters work only if they have relevant content that attracts readers’ attention. Think about whether your business has the resources to invest in this content marketing strategy.

Who should receive your newsletter?

Your small business should not send email newsletters to customers who have been associated for a certain time. This will avoid appearing spammy. For now, avoid new customers.

An email newsletter should feel like a friend updating you. It shouldn’t be a sales pitch.

Start by compiling a list of customers who have interacted with you in the past. To trick customers into clicking subscribe, you can include sharing options (such as a giveaway promotion) in your newsletter.

Here are some examples of email newsletter templates that small businesses can use after we have explained the intricacies of email newsletters.

Hung Up

Hung up is the dream of Hunter Harris, an entertainment journalist.

Harris created the media newsletter to describe her obsession with gossiping about celebrities.

Harris’ weekly newsletter includes essays, interviews, and reviews as well as gossip.

While paid subscribers get specialized content, all subscribers can still receive Harris’ humorous anecdotes on the celebrity climate.

Harris can appeal to her target audience by including humor and newsworthy content in her emails.

Small businesses can balance news with commentary to reach their target audience.

Amazon Prime

Amazon Prime subscribers receive their newsletter which focuses on the ecommerce side of the company.

To encourage their email list to purchase, the newsletter offers promotional offers and information about upcoming releases and new product launches.

You can convert email subscribers into customers by offering attractive deals in your email newsletter, depending on the subject of your company.

The Lady Gang

The Lady Gang is a great example of an email newsletter.

The weekly newsletter features promotional content mixed with design elements and creative fonts.

The ladies recently sent out a newsletter that featured an image to promote their podcast tour. The group encourages solo women to attend the show by using the headline “SOLOYOLO” and a promotional offer.

This tactic can be used by business owners to include product updates and pricing information in their email newsletters.

Search Engine Journal

Engaging subject lines can help increase open rates.

Search Engine Land has an engaging subject line in one of its round-up newsletters.

Users are encouraged to click on “Must-reads”, which enables them to see what they are missing. Emojis can also be used to express creativity.

Small businesses can experiment with engaging subject lines without being too extravagant.

TheSkimm

TheSkimm has one of the most popular daily email newsletters. TheSkimm is a fantastic place to start if you are looking for ideas for your email newsletter.

They also send out daily email newsletters with news, blog content, and testimonials.

Email newsletters can be a valuable resource for business owners. However, they should not contain too much fluff or serious news.

Amtrak

Amtrak aims to drive business and attract new riders with frequent emails.

Their emails promise “easier traveling” with low fares, upgrades, and hotel deals.

Users are also compelled to click on the CTA button.

Use eye-catching language, buttons, or gifs to increase conversions for your business.

BuzzFeed News

BuzzFeed News Daily Newsletter provides commentary on some of the most important stories in digestible blog content.

The newsletter features a roundup of some of their most recent stories and focuses on current events that are important to their readers.

This email is well-organized and clear. It could be helpful for companies looking for newsletter templates.

GoodReads

GoodReads tailors each newsletter to their direct customers.

An account allows users to receive status updates on their current book, blog content about popular books, as well as other recommendations from avid readers.

The email newsletter design is clean and simple, but it adds color through the featured book covers or other icons.

If their business offers an account to customers, small businesses can personalize their email newsletters.

#SEOFOMO

A blog-style roundup newsletter is a great option if your company specializes in content marketing, digital marketing in Las Vegas, or email marketing.

The #SEOFOMO newsletter is a popular one that focuses on SEO trends.

These articles contain expert thought leadership, examples, and tools.

Although the newsletter is quite content-heavy the headers help to guide the reader along their journey.

An email newsletter can help your small business showcase your expertise and build trust with your target audience.

Shondaland

Shondaland is focused on testimonials and blog content for its email marketing strategy.

The weekly newsletter includes interviews, recipes, news stories, and other information for their target audience.

The bottom of the email contains a CTA button, which takes users to their website and social media buttons. There is also an unsubscribe button.

Small businesses can experiment with newsletter content to determine what attracts users to their site.

Barkbox

Barkbox is a monthly subscription for dogs. Subscribers receive a monthly themed box containing treats, toys, and other gifts that are inspired for their dog.

To promote sales, they also send holiday newsletters.

Use headings, visuals, and real-world events to make your email newsletter content more creative.

Spotify

Spotify has been a key player in the music industry. Spotify’s newsletter focuses on the niche, even though there are many elements to music streaming and audio.

Their podcast recommendation newsletter, “Show Notes”, is available.

This newsletter gives a summary and description of podcast episodes that have been recently released and podcasters on the rise.

Your business can use your email newsletter to create targeted email marketing campaigns in Miami for products or services if it is a good fit for your marketing strategy.

NYT Cooking

The New York Times publishes a newsletter each month that focuses on fresh and new recipes.

The Times is one of the most popular newsletters. It features simple recipes and eye-catching photos.

Email newsletters should include images. Make sure you have several in your body.

Beauty IRL

People are more likely to subscribe to newsletters that combine multiple aspects.

BEAUTY IR is a newsletter that examines the intersection of politics, and pop culture, through trends, experiences, and breaking news.

The newsletter also provides their views on the current political climate. It also sends out beauty product reviews every week and monthly.

Beauty is a global business, so it makes sense for the newsletter to combine its relevance and importance with topics in tech, healthcare, and politics.

Try new ideas for your email newsletter.

For your company newsletter, think outside the box

Although it may seem simple to send an email, it is one of the most difficult elements of a content marketing strategy.

These email newsletter templates will give your small business the inspiration and creativity it needs.