Small business owners who want to improve their ROI will find a marketing automation solution a great choice. It can be difficult to choose the right marketing automation tool for you.

Let’s first learn the basics of marketing automation before we dive into the 7 best small business marketing automation tools.

What is Marketing Automation?

Marketing automation allows you to track, schedule, and trigger emails based on keyword searches. This tool is designed to increase website traffic and sales. It uses specific data to create personalized emails tailored to your customers.

This is the way marketers use Excel to create automated reports that allow them to make quick decisions about the best deals to suit their business.

These reports will look different depending on the tool you use, but you will usually have access to a lot of data points including information about your clients.

Keywords were relevant to the search, the geographical location of site visitors, and what they were buying. Email addresses opened, click-through, and open rates.

When choosing the right marketing automation software to help you create your online marketing strategy, it’s going to depend on how you look at this data.

No one tool can solve all problems for your business using this platform. However, there are a few tools that will give you tangible results. This article explains Marketing Automation.

What is the best marketing automation for small businesses?

After much research, testing, and careful consideration, I’ve narrowed down the top marketing automation software for small businesses.

They are here:

1. AWeber –

Aweber is the best marketing automation software. It’s perfect for growing your email list and getting subscribers excited to receive future communications from you.

You can create segments of people that only receive certain types of emails.

2. Drip –

Drip is an app that allows you to build, integrate and deliver email drip campaigns.

You can automate your sales and marketing efforts with Drip’s many integrations to other apps and marketing services in Phoenix such as Google Chrome, MailChimp, and SendGrid.

Monthly cost: $99 for a 10-use monthly plan, or $249 annually for a subscription plan.

3. Cobalt CRM Platform –

The Cobalt CRM Platform’s unique ability to store systemically related data includes social media channels, mobile apps, and websites from all over the globe.

This tool allows you to track incoming and outgoing data, as well as orders, invoices, and accounting in order to make a profit-related decision via your CRM.

Other tools: Amplifier and BigCommerce, plus many more.

4. AgileCRM –

An agile CRM platform is essential for consultants with clients around the world. AgileCRM has features such astomanagement and project planning.

It’s highly recommended by consultants as it can help them grow their business while focusing on customers and not tech.

Cost: $80 per month for 2 people. However, this price drops after 3 mois if your company grows too slowly. They also say that they look forward to investing in their product again.

5. MailChimp –

MailChimp has to be the best email marketing platform. With its fully customizable UI, and almost endless number of integrations that you can set up in minutes, it will not only increase your lead flow but also help grow it.

Multi-million-dollar businesses have used it so extensively that they have developed programs for market ing, sales, and other functions to get more leads. Sometimes this means dropping prices without any prior agreement.

Cost: $29/month (free access to 30,000 templates).

6. OptinMonster –

OptinMonsteris a WordPress plugin that allows you to integrate your CRM and use email automation tools to grow your list. You can create accounts, add members, send regular newsletters, and track sign-ups.

They also have very helpful video tutorials (which can be found on their blog), as well as Knowledge Base articles about how to use all OptinMonster features.

Cost: Starting at $50 per annum with three price plans. The Optin Monster Pro plan adds value.

7. HubSpot Marketing –

HubSpot is an email automation software that is powerful yet simple to use.

HubSpot allows you to quickly create customized emails or use pre-made templates to build future campaigns.

You could, for example, send a welcome email that includes tips based on customer data. Keep people informed throughout the sales process. Provide real-time support information.

HubSpot is compatible with Google Analytics, which allows for seamless tracking of leads as well as sales. They also have a great WordPress integration, so you don’t need to upgrade to a premium plan.

Cost: The Starter plan starts at $10 per month. If you want more integrations and tools, you can upgrade to the next tier, which costs $25-50/month.

Conclusion

Marketing automation can be an extremely powerful tool to increase the effectiveness of your marketing efforts. Marketing automation isn’t a magic bullet.

It is important to fully understand the limitations of this tool and ensure that you are properly using it. You will need some information about your company to begin marketing automation.

These include: What percentage of them buy from your company? – How many employees work for your company? – What are your goals with marketing automation?

This topic is titled “7 Best Marketing Automation for Small Businesses”. I trust you now have a better understanding of it.