Instagram is the most used social media platform with over 1 billion users. Instagram is a popular platform for marketing, and many businesses capitalize on its popularity. The Instagram Graph API and platforms like Buffer or Hootsuite and Buffer have made it easier to plan and schedule Instagram posts.

This page will discuss our top two Instagram scheduling apps for 2018, how to schedule Instagram posts in 2022 and the five benefits of scheduling Instagram posts. Call us today to talk with a strategist if you need assistance creating and scheduling your Instagram posts.

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Our top 2 Instagram scheduling apps

Social media marketers know that the best campaign design is one that doesn’t require any hands. It can be difficult to schedule your Instagram posts when you have sales, new products, or new employees.

Our two favorite Instagram scheduling apps for 2022 are Hootsuite and Creator.

This is how to schedule Instagram posts or other Instagram posts using the top apps.

Hootsuite is a tool for Instagram scheduling

1. Add your Instagram account to your Hootsuite account by clicking the “Add Social Network” button.
2. Log in to your Insta Account: Select Instagram from the first dialog box, and then log in to your Insta Account.
3. You can create a post in the Streams dashboard. Add your caption and hashtags to your post just like you would normally. You can also add images using the paperclip icon
4. Schedule your post: Click on the calendar icon to plan your post

Creator Studio is a great tool for Instagram scheduling

1. Link Instagram and Creator Studio. First, you will need to connect your Instagram account with Creator Studio. Creator Studio is natively Facebook so you will find the instructions there.
2. Create post: Once you have linked your Insta account with Creator Studio click “Create Post” and then “Instagram feed.”
3. Upload images and videos: Next click on the “Add Content” link to choose an image or video file to upload.
4. Your post content will be written. Add your caption! Here you can also include relevant hashtags.
5. Schedule your Instagram post. Click the little arrow next to the “Publish” button and then click “Schedule.”

BONUS: Schedule Instagram posts for your business profile

In January 2018, Instagram announced that businesses can schedule single Instagram posts in advance. This feature is available only to business profiles and is limited to single posts (no ads) since it works through Instagram’s social media software.

You wouldn’t be allowed to schedule posts in advance if you tried to log into your Instagram business account. Instagram does not allow you to schedule ahead of time in its program. You’d have to use a program such as Buffer or Hootsuite instead.

These are the steps to schedule your Instagram posts:

1. Make a profile for your business:

To use scheduled posts, you must first create an Instagram business account. You can change your Instagram profile to business status if you already have one.

To reap the other benefits of scheduling, you’ll need a business profile. You can access certain features through your Instagram business profile, such as Instagram insights. This tool will show you where your followers are online and their ages, genders, and locations (cities).

You can also add a contact button to your Instagram profile by creating a business profile. You can also promote posts and add links to your Instagram stories.

An Instagram business profile will allow you to schedule Instagram posts. But there are many other benefits.

2. Add Instagram to your social media management platform

You will need a social network management platform such as Buffer or Hootsuite to schedule Instagram posts.

You will need to purchase a social media management tool if you don’t already have one. After you have chosen a platform, follow the instructions to add your Instagram account.

3. Plan your posts

You can schedule Instagram posts ahead of time, but you should plan your feed. Your feed shouldn’t look too monotonous or stale. This can happen if you schedule all your posts at once and don’t notice how similar they are.

You can plan your Instagram feed to give your profile variety. This will help you to see the overall content plan of your feed and make adjustments if necessary. Your Instagram account will be more engaging if you don’t post the same content over and over again.

4. Make your post

After you’ve created your feed, you can begin creating your posts. It is important to ensure that your photos match the look and feel of your company. This will allow you to build brand consistency in your profile.

You have many options for what you can post on Instagram. Your products are a great option. This is a great way for your Instagram followers to see the look and feel of your products. 

Photos of people using the products, or the product itself, can be shared. To ensure your feed doesn’t become boring with photos of products, you’ll need to change the types of posts.

You can also use Instagram to upload photos of your employees or projects. This gives your followers insight into your business and allows them to get to know you better.

5. Plan your posts

After you’ve created your posts, it’s time for them to be scheduled. The best time to reach your audience is by asking when they are most likely to view your Instagram posts.

Your Instagram analytics can be used to determine when your audience is most likely to be online.

You should not be too strict with the schedule you use for your Instagram posts. Your profile could look robotic and monotonous if you post the same content every day.

Six benefits to scheduling Instagram posts

You may think that scheduling Instagram posts is a simple task. However, there are many benefits for your business.

1. Scheduling Instagram posts saves time

Scheduling Instagram posts saves you time. You don’t need to plan your posts every day if you can schedule them all in advance. It is more efficient to schedule several posts at once than to post them each day.

You don’t need to be available when your audience is online. Schedule posts to be published when your audience is most likely to see them. You don’t need to remind your audience to publish posts. Your posts will reach their audience at the best time.

You can save time scheduling Instagram posts and free up your schedule for other tasks. It is an efficient way to allow you to focus on other tasks.

2. You can schedule Instagram posts to publish easily

You had to rely on your smartphone to publish photos to Instagram before publishing was possible. This makes it harder to manage your Instagram account and post content.

You can now schedule posts from your computer. You can streamline the process by having all your photos stored on your computer and not on your phone. This makes it easier to decide which photos should be featured first on your Instagram account.

You can also keep all your information in one place. You no longer need to send photos to your phone every day to post late. Instead, all you have to do is log in to your computer. It’s easy and quick to post to Instagram from your desktop.

3. Consistency is achieved by scheduling Instagram posts

You want consistency when you create your Instagram profile. Your audience should see your posts in their feeds and recognize that it is your business. Your Instagram account is an extension of your brand. You want to promote your brand through it.

You should use the same filter, color palette, and captions for your photos. This will ensure consistency across all your posts.

You can ensure consistency by scheduling your posts in advance. It’s easy to see how your posts look together, and you can ensure they all have the same style. If you are focusing on publishing your posts simultaneously, it makes it easier to control the appearance of all your posts.

4. Scheduling Instagram posts encourages engagement

You can schedule Insta posts to make it easier to post more often. It is easier to create multiple posts at once. This allows you to increase your Instagram engagement.

Engage more people by posting more often. You will have more content, which leads to more brand exposure. You also have more chances for your audience to comment on and interact with your posts.

This will help you gain more followers. You’ll get more people to your Facebook page if you are constantly sharing content and promoting posts. This is a great way for you to grow your followers and get more leads.

Increased engagement means that leads will become more familiar with your brand. This will allow you to convert more leads.

5. Schedule Instagram posts for balance 

You can schedule Instagram posts to help you better understand your campaign. Analyzing your posts will allow you to identify areas that need improvement.

You might find too many photos of the same photo when you schedule an Instagram post. You can see all of your posts in advance and make notes if necessary.

Balance is key when posting. It is important to not have too many photos with dark backgrounds or too few photos with light colors. The filter should be the same, but the image’s contrast should vary. This will allow you to keep your content consistent while also keeping it fresh.

You will have greater control over your campaign if you schedule Instagram posts. This will give you a better understanding of your campaign so that you can make any necessary adjustments before you launch your posts.

Let Kobe Digital help you schedule impactful Instagram posts

Scheduling your Instagram posts has many benefits. You’ll be able to create a cohesive Instagram campaign if you take the time to plan them. Kobe Digital has a team that can help you schedule Instagram posts.

We are a digital marketing agency in new york that offers full services and specializes in social networking marketing. Our team has more than 10 years of experience in creating social media marketing strategies that work. We can help you develop an Instagram marketing strategy that delivers results.

Start scheduling Instagram posts now!

Contact us online to learn more about Instagram’s scheduling features. Or call us to speak to a strategist.

We are looking forward to hearing from you! In the meantime, take a look at our favorite social networking tools.