People communicate with brands via email far more than any other channel. It’s crucial to have a strong email subject line to generate leads and sales prospects. Who wants to see an email about leather goods? There is no need. We will show you 9 ways to make your email subject line stand out for prospecting.

A key part of a successful email marketing campaign is the subject lines. These subject lines are an integral part of email content and can be used to trigger specific behaviors.

A good subject line will make a potential customer open your email and is crucial to the success of your marketing campaigns. Here are 9 ways to create compelling email subject lines that will help you sell more sales prospecting.

9 Tips For Creating A Killer Email Subject Lines For Sales Prospecting

These email subject lines are easy to incorporate into your marketing strategy.

Before you create any email campaign, make sure that you have an objective. This can be an automated drip or something more personal like our list-building series.

After you have done this, here are some great tips to help you craft compelling subject lines.

1. Include a Call to Action (CTA). This is the most important tip in this list. Make it part of your marketing strategy starting from day 1.

The call to action should be concise and clear. Ideally, it should contain only two to three words that are focused on what you want your reader to do next: click Here or Buy Now. Include a CTA in your email signature! In some cases, this will increase conversions by as much as 20%

2. Use numbers and stats to build trust with your prospects – Numbers can be a great tool for email subject lines, especially when they are in the form of statistics.

If you have a blog that receives 100+ comments and 3 leads, your next email subject line should be something like “100+ Comments = $1K/mo.”

If you have a list of 1k subscribers and are making 5 sales each month from them, then use numbers in your emails.

3. Use authority-based subject lines that will increase open rates. When you write an email about any product, service, or yourself, always think about the person you are writing to. Does your subject line help to increase that reader’s open rate?

4. You can use your name in the subject line. This is a great way to prospect emails and almost always results in a higher response rate.

If you are an authority in your industry, it is a good idea to include this tip — even if it is just one or two words at your end (like “Adam @ MyAwesomeCompany. “).

These subject lines can be particularly effective for sales prospecting when stats or numbers from above accompany them.

5. Use emotional subject lines that will increase open rates – Emotional subject lines are always a good idea, as long as they don’t go too far (such as “I’m so sorry that I have to close my company!”). “).

Emails that are emotional and open quickly will have higher response rates and open rates.

If you have an exceptional product or service but don’t want people scared off by the price tag, this is an example of what you can do: “You’ll save $50/mo with a new pricing plan!”

6. Keep it brief and to the point. The average attention span for a human being is 8 seconds. Therefore, keep your subject line concise. It is a good rule of thumb to limit your text to 50 characters (including spaces)

7. Keywords that are relevant to your product/service offer should be used. For example, if you’re selling software products, keywords should relate to the software you sell.

If you are a contractor and want to promote a home-remodeling service, make sure to use words such as “remodel”, “home improvement”, or “construction” in your subject lines.

8. Use action-oriented language.

9. Use action-oriented language specific to your industry. For example, if you’re a realty agent and want to sell a Miami Beach home, use words such as “Miami”, “beach”, or “luxury houses.”

What are the Best Subject Lines for Sales Prospecting Emails?

Subject lines can be a great way of increasing the response rate to your email marketing campaigns. They should be descriptive and highlight the benefits of your product/service, but also include a call to action.

These are some examples of email subject lines that work for sales prospecting.

1. “Get your free trial now!” – This sentence is very brief and simple. It grabs attention immediately and makes it easy to click the link to receive your free trial.

2. “We can help …” – A great subject line for a call-to-action email will contain action verbs such as “get, try, or take advantage. This is a unique and valuable way to get people to respond to your offer. Example: We can help build stronger relationships with your clients.

3. “We’re hiring!” This subject line is great for getting people to inquire about your job opening. It also has the potential of helping you to find new employees if they apply.

What are some examples of bad email subject lines?

Sales prospecting emails should include a descriptive subject line explaining the benefits of your product/service. However, it should also contain a call to action.

These are some poor subject lines for emails:

• “How can you help?” ” – This phrasing makes it sound as if you are offering help.

• Get your free trial today! ” – While this subject line is sure to get many clicks, it can also be very aggressive and make recipients feel uncomfortable or angry.

• Sign up for our newsletter – This phrase sounds like you are asking them to sign up for something, rather than giving them an incentive (such as access to exclusive content).

Tips for Starting a New Email Campaign

Here are some ideas for starting an email campaign.

1. You can use your domain name – not one of the “stampede” domains like GoDaddy.com/yourname or any other generic domain available to everyone.

You can use an existing company email address such as Gmail or Yahoo! to send marketing emails. Make sure that it is set up for this purpose and has a junk folder where you don’t get unsolicited messages.

This can be checked by using Google Chrome’s “Check Junk Mail” function or by signing in to your account and clicking on the “Junk” tab.

2. You must ensure that your email address is valid. This will allow you to send all your messages to someone who can read them.

For help setting up an email account for this purpose, see my blog post on using Gmail to market.

3. You should ensure that no junk mail filters are in place at either end. ‘s servers). This could lead to some recipients not receiving your messages.

4. You should ensure that you have an opt-out feature. If you use third-party email services like MailChimp and AWeber, you need to make sure it is turned off by default.

You can also create filters so that your marketing emails go straight to junk mail folders and not to inboxes.

5. Send one crucial message. “If you have not received this email, please email [email address] so that I can resend it.” This is the only way to ensure that your messages reach those who have yet to receive them.

6. MailChimp and AWeber allow you to send all your marketing emails from one account, which makes it easier for your team to manage.

A series of autoresponders can be created with each campaign. This will allow you to ask recipients if they have received any previous messages and invite them back to the program.

7. If you have an autoresponder program, consider using it to ensure that all people who sign up for your campaigns receive future messages.

AWeber lets users create email campaigns, and then select which emails will be sent in automated emails (“autoresponders”) This feature is also available at MailChimp.

How can I get more people to sign up for my newsletter list?

It’s impossible to force people to sign up for your newsletter. You won’t even know if they are interested until the end. However, is a simple opt-in form.

An opt-in form is a simple way to ask someone who has signed up for your emails if he would like to receive them at some future date. Usually, it’s later than today.

Once she/he has been added to your email list, send them one or more emails per month with something he is interested in.

This is why I recommend it. It gives non-subscribers an incentive to signup now, which will make them more likely to become your future customers.

Signing up for your newsletter today gives you the ability to give them a “choice”, and it will ensure that they don’t become annoyed later on when they find out how little value was provided.

You have to be creative to offer them an incentive to sign up right away. This means that they will need to see something in your emails that is valuable enough to them and not just click the “unsubscribe” button later.

There are several ways to create an opt-in page on your blog or website. You can use a pop-up window, place it at the bottom or create a landing page for people who want more information about your products or services.

An opt-in form is a great way to get more people to sign up for your email list. It’s also a great way to keep them from giving out their personal information.