As a new trend in SaaS, product marketing is a growing trend. All industries were disrupted by 2020, but things are slowly changing in 2022. But, product marketers are now focusing on the growth and expansion of SaaS products.
The 2020 pandemic disrupted businesses and businesses, but it also offered many opportunities for SaaS. The majority of the workforce worked from home so the processes and purchases were moved online.
SaaS has gained importance since the beginning of 2021. We are now evaluating its results in 2022.
Here is where product marketing comes in. Marketers have many options and can position their products on the market with the right strategy.
What makes SaaS Marketing different?
SaaS marketing is different from traditional marketing. It requires a more targeted approach to marketing. SaaS marketing is unique because it has a distinct sales channel. SaaS owners must have a SaaS mindset. Let’s take a look at five key steps to this unique channel.
Awareness
It is vital to determine how many potential customers you intend to reach. You can use your energy to increase brand awareness if you know the potential customers.
Acquisition
SaaS owners must also be aware of the importance of acquisition. You can gain great insight into the next steps by keeping track of how many people visit your website, social media platforms, and other channels.
Purchase
These are the moments when your customers decide to purchase your product. If you could identify the source of their purchase (CTA, or another method), it would be great.
Retention
It’s time to make your customers a permanent part of your SaaS product. You have made your customers a part of your SaaS product. Now it is time to keep them happy and responsive to your marketing efforts. Customer experience and exceptional marketing are key to keeping customers.
Revenue
It is crucial to know how many customers are paying customers and how many are not. This will help you plan for the future.
You can prepare for the unpredictable SaaS sales cycle, as you can see. You can take a look at the most popular trends and adapt your SaaS marketing strategies accordingly.
Top 10 SaaS Marketing Trends for 2022
Let’s take a look at the top SaaS marketing trends in 2022.
Moving closer to Product-led growth
Traditional marketing meant that the marketers would find leads and then sell the product. This has all changed with SaaS product marketing. The product-led strategy is the core value of SaaS product marketing and should add value to SaaS product marketing strategies.
The central focus is on the product, its growth, and the issues it addresses. The product can speak for itself, and it can be highly promoted. Customers are encouraged to give feedback to the product teams. This feedback will help the product teams determine the most useful features and benefits that they can offer in the next release.
Finding out Niche SaaS & Features
Businesses look for tools that address their specific needs when it comes to extremely specific and targeted requirements. The specific issue cannot be addressed by all the available tools and resources.
These are the exact requirements that niche SaaS addresses. To address specific needs, niche SaaS was developed.
This will allow market opportunities to be recognized and capitalized on. It is bound to bring a lot of value to the end-users as well as businesses that focus on Niche SaaS.
Promotion on Relevant Websites
Trusted networks like Digital Agency in NYC Network can help boost your SaaS trustability, traffic, and awareness and bring in the best leads.
Digital Agency Network is a valuable online resource for brands, agencies, and marketers around the world. Our website receives over 295,000 visits per month from people searching for top Miami digital marketing agencies and best practices, as well as tips and tricks about how to improve business online.
Many advertising options were specifically designed for SaaS businesses. You can also choose from different membership types depending on your specific needs. SaaS companies choose to list on DAN because 85% of DAN visitors are digital marketers in Phoenix, top agencies and startups, as well as decision-makers for digital-focused brands.
- Increase their visibility and connect with their potential customers.
- Reach digital agencies in Los Angeles and the digital community for marketers
- Your target audience’s network should be included in your sales funnel.
- Reach out to your prospects and expand your reach.
DAN provides SaaS companies with many benefits.
Enjoy the super-beneficial world of DAN!
Video marketing is no longer ignored
Customers who wish to purchase a product have to find it quickly and then make the purchase. However, customers want to know more about the product before making a purchase.
A new standard has been established in the market for products. The product is shown in various ways, including video. This is a great way to get to know the product, which is a must when talking about digital products.
Over the past few years, videos have overtaken marketing platforms and outperformed traditional marketing strategies. YouTube is the reason videos are so popular. Marketers who prefer videos see a 49% increase in revenue than those who don’t.
Videos are more engaging than other media. Businesses have started to use branded promotional videos. These promotional videos are posted to social media platforms to engage target audiences. Video production can be costly if they are professionally shot. The good news is that there are many video marketing options on the market. Marketers can create promotional videos without spending a lot of money.
Product videos are a great way to help customers learn more about your SaaS product. Videos are great for:
- Demonstrate new features in your SaaS
- To make it easier to implement your product, create demo videos.
- Make it easier for customers to find your SaaS products
- To increase trustability in software, create testimonial videos.
These demonstrations allow customers to quickly test the product and determine if it meets their needs. Because of the fierce competition in the market, it is crucial to highlight what your product offers. On the landing page, sales page, and home pages of your product’s site, highlight every benefit and feature your product offers.
Customer Success Optimizations
Automating the customer success process will make user acquisition, retention, and engagement much easier. Customer success automation will also play an important role in all of this.
Customer Success refers to a customer who understands your product, can see how it adds value to their business and is engaged with the product.
Customers can achieve the goals they desire with your product and it will be a success. Customers should not be disappointed to keep them loyal to your company for longer periods.
In certain situations, customers may have questions. Make sure the automated processes can answer them. This includes chatbots, easy-to-find educational content, and onboarding new clients.
Real-time Data Enrichment
SaaS is all about data. Users are also leaving their data behind as platforms shift the process online. This data can be used to find new leads or customers.
After analyzing the data, you can send personalized SaaS messages directly to your customers. Data enrichment allows you to gain additional information about website visitors. This allows you to gain a deep understanding of your users’ behavior.
The process can also be more efficient and allows for personalization, which can result in better marketing strategies and improved results.
Focusing on building the right partnerships
The applications can work together these days. They can also share data with each other. This has been a benefit to the customer. This is made even more valuable by the fact that two or more customers can enjoy the same experience from both companies.
These companies are open to collaboration and reap greater benefits from such thinking processes. Software, apps, and eCommerce stores are just a few examples. This allows for greater marketing of the products. Co-branding allows both brands to reach a wider audience.
This collaboration is targeted to increase sales and bring in significant profits for both brands. Many companies also offer affiliate marketing and programs to bring people in with large numbers of followers.
You can get new leads and customers by targeting brand influencers.
Use AI to Enhance User Experience
SaaS companies are closely following the topic of AI and UX. You will be involved in the AIaaS concept, also known as artificial intelligence as a service. Experts predict that the AIaaS market could grow to 25.8% by 2030. This is a huge growth.
SaaS companies following the SaaS growth trend have already implemented AI in their systems. Chatbots are just one example. What else is there?
- AI allows businesses to provide relevant content to every user.
- It processes data faster than humans and optimizes data-driven marketing campaigns to increase ROI.
- AI can be used to analyze past and current data to provide insights for SaaS owners about conversions, churn rate, and CLV
- It allows marketers to easily segment email lists.
Marketing new features of the product
Although feature marketing might sound appealing to you, SaaS is an idea that allows for rapid improvements and quick changes. What is feature marketing? It is a trend in SaaS marketing trends.
Simply put, feature marketing refers to a combination of strategies that increase ROI and help customers find new customers. A SaaS company that adds a new feature to its product will offer additional incentives to customers to stay longer with them. Two key points are worth focusing on:
- It must have new features that increase its overall value.
- Customers should also be offered the best benefits.
Although feature marketing is still in its infancy, many SaaS companies will soon take advantage of it.
Take Advantage of Multichannel Marketing and Sales
Today, every customer and individual is part of many social media platforms. Each social media platform’s news feed is viewed by the user daily. Many businesses and brands target customers via various social media platforms. Your brand must have a social media presence where your customers can interact.
These days, brands offer a variety of social media offers that customers can take advantage of. This is the best time to start activating your social media profiles if you are interested in multi-channel marketing or sales. This will increase customer engagement.
Social media can be used to explain products and services, as well as help customers understand them.
