You know that the internet is the first place your prospects will go when searching for a home.

In fact, 94% of millennials went online to search for their next home. 84% of boomers did the same. It is important to ensure that you can engage with them digitally in a way that leads to real-life business.

How can you increase your realty business’s online presence? You can use the right marketing tools to help with this!

This blog post will help you to cut through all the hoopla and consolidate your efforts to find the best 11+ real estate marketing tools. These 11+ tools will be broken down into 5 categories.

• Email marketing Softwares
• Social media tools
• Lead generation tools
• Tools for managing contacts
• Virtual tour tools

Let’s get to it!

Why is marketing important in the real-estate industry?

The real estate marketing tools were created to make it easier and more efficient for agents to market their services. Agents use real estate marketing tools in order to generate leads and brand themselves.

Be aware that a new real estate agent will have a different tool set than a veteran agent who has been in business for 20+ years. They should all have one thing in common: they are useful, helpful, and scalable.

We have compiled a list of marketing tools that can be used by most real estate agents. Many of these tools offer low-cost or free plans. As your business grows or your goals change, you can upgrade to a more advanced tool.

11+ The Best Real Estate Marketing Tools

Email marketing tools to promote real estate

Email communication is one of the most cost-effective and easiest ways to effectively communicate with clients and prospects. It is possible to prove your worth by sharing everything, from local news about real estate to holiday recipes.

With built-in templates, tools such as the ones below make it easy to send an announcement or newsletter. These are just a few options.

1. AVADA Email Marketing

AVADA Email Marketing Platform is one of the best email marketing services. It allows marketers to convert customers and build long-term relationships.

AVADA Email Marketing has an intuitive interface that is simple to use even for novice users. Its premade templates make it easy to create email marketing campaigns for anyone without any design experience. Segmentation allows you to send targeted emails. Your contact list can be divided into different categories depending on the conditions.

AVADA Email Marketing also offers pre-made automation emails to help you follow up with your audience at all touchpoints. Advanced reports allow you to track the performance of your email campaigns at the end. It is an acceptable option to engage with your audience.

Pricing plans:

• No Cost Plan
• Pro Plan: $9/ month

2. MailChimp

MailChimp has the responsibility for sending more than one billion emails each day as one of the most popular email marketing services.

This tool makes it easy to automate all aspects of creating email newsletters, from design and subscriber management to sharing and analytics tracking. The templates are beautiful and easy-to-use, with lots of images and calls to action.

MailChimp also offers integrations with SaaS companies. This tool is powerful for email drip campaigns.

Pricing plans:

• No Cost Plan
• Essentials Plan starting at $9.99/month
• Standard Plan: Starts at $14.99/month
• Premium Plan: Starts at $299 per month

Real estate marketing using social media

Real estate companies should not just sign up for social networking, but to use it consistently and thoroughly in today’s highly competitive marketing environment. Social media is crucial for real estate marketing. It has the power to build brand awareness, credibility and generate new business.

These tools are the best for those who want to get started.

3. Buffer

It is a time-saver to have all of your social media marketing activities managed in one place. Buffer is a great tool with its intuitive interface and easy setup. There are many advanced features to help you do social media jobs.

This tool can provide a complete social media management solution. It includes everything you need to plan, create content, schedule posts, follow up on performance with smart analytics, and engage with your followers via a social media platform. You can also work with your team to manage all your organic strategies.

Pricing plans:

Buffer Publish:

• Pro Plan: $15/ month
• Premium Plan: $65/ month
• Business plan: $99 per month

Buffer Analyze:

• Pro Plan: $35/ month
• Premium Plan:$50/month

4. Hootsuite

Hootsuite allows you to schedule your social media posts across all your files, whether they are on Facebook, Twitter or LinkedIn. Hootsuite allows you to plan ahead and schedule your posts. You can create a content promotion calendar and get it done quickly so you can focus on other tasks.

Hootsuite allows you to store your content in the cloud, which team members can access 24 hours a day for social media posting. You can also schedule multiple posts at once using developed keywords and tags.

This marketing tool allows real estate companies to track the performance and conversions of their social media content. The tool also calculates ROI and conversions as well as tracks public conversation about your brand or a specific topic.

Pricing plans:

• Professional Plan: $19/month (billed annually).
• Team Plan: $99/month
• Business plan: $599/month
• Pricing for Enterprise Plans: Custom pricing

Tools for lead generation in real estate

Lead generation will always be a key task in any business. Lead generation is, at the minimum, a numbers game. The winners have more leads than the losers. Real estate companies must do all they can to find and maintain leads.

The tools below will assist them in that endeavor.

5. Zillow Premier Agent

Zillow Premier Agency is part of Zillow Group, a real estate firm that was founded in 2006 by ex-Microsoft executives in Seattle, Washington.

Zillow is a popular site that potential homebuyers first use. Therefore, it makes sense to purchase leads from this site. Zillow Premier Agent pays real estate agents to be featured on certain pages. This includes placement on personalized websites and listings.

Customers will therefore see the information of the agent when they search for a home. This is different from other lead generation tools. Get started by contacting a member of the support team. They will review your marketing budget, desired area, and assist you in navigating the site.

Zillow Premier Agent features include:

• Buyer and seller leads by zip code (mostly buyer lead)
• CRM (Customer Relationship Management).
• Training and customer support
• Telephone introductions to leads within your area
• Personal website
• Zillow sites are branded
• Marketing templates

Prices for Zillow vary depending on where you live, the average home price and other agents. Leads are generally $100, with no signup or minimum monthly fees.

6. REDX

Because of its affordable pricing and no setup fees, this platform is our most-priced option. You only pay what you need. The monthly costs are reasonable and you can combine leads to create a stronger prospecting campaign.

RedX is used by over 50,000 agents across the US and Canada. It provides prospecting data to agents. It’s specific to the real-estate industry and draws on aggregated data from public records to source leads. It provides contact information as well as property history for every lead.

REDX focuses mainly upon seller leads. It includes expired listings, pre foreclosures and for sale by owner, as well as hard-to-find contact information. You can also access tutorials and customer support online.

There are some incredible REDX features like:

• There are many types of real-estate seller leads, including expireds.

• Geo-focused leads

• Prospecting platform

• Assistance with lead conversions, lead management systems and lead management

• Role-playing and script practice are free

• Complete range of training and support

Pricing plan: It depends on the source of the lead. Take, for example:

• Pre-closure or for sale by owner (FSBO), $39.99/month
• Geo leads $49.99/month
• Expired leads $59.99/month
• Rent by owners (FRBO), $79.99 per month

CRM and contact management tools to manage real estate properties

These tools will help you grow and sustain your influence. You can keep in touch with your contacts and leads – and you can distribute your leads to a brokerage team or group.

7. Follow up Boss

There are many ways you can communicate with buyers and sellers: email, phone calls and text messages. You will eventually get in touch with them. The bad news is that the conversation can be broken down into smaller pieces through multiple channels. Follow up Boss is a real-estate CRM tool that can help you solve this problem.

The main selling point of this tool is its inbox. This allows you to access all your emails, texts and calls, including missed calls, from your agents and contacts.

You will need to link your Gmail and Office 365 accounts when you sign up so that the app can sync all of your email communications. This allows you to read, reply, and archive email messages on both sides (Gmail, Outlook 365, and Follow Up Boss).

The inbox is clean and simple. It only displays emails and texts from contacts and leads. Marketing emails are omitted so that you can focus on the people who need your attention.

The left-hand column shows all messages. Clicking on any one will open the entire message. You can reply to, archive and assign emails to the Follow Up Boss email inbox.

It’s easy with Follow Up Boss to set up drip nurture campaigns with the Action Plans feature. This feature is located in a different location than your email inbox. To set up automated email outreach, navigate to the admin page and click Action Plans.

Pricing plans:

• Grow Plan: $69/user/month
• Pro Plan: $499/ month
• Platform Plan: $1,000/month

8. LionDesk

LionDesk, a real-estate CRM tool believes that no lead should be overlooked. They provide a platform that allows users to run their business with ease, sell confidently and keep them in the forefront of mind. It provides a central hub with features such as bulk texting, auto-drip campaigns and bulk messaging. 

LionDesk provides a wide range of services that are simple to set up and easy to use. It allows users to manage client interactions, tasks and projects in an organized and simple-to-understand manner.

LionDesk’s CRM for real estate can scale to your business, providing a user-friendly, but robust experience. The tool is flexible enough to suit your needs, whether you’re an agent trying to market yourself or a large team.

Pricing plans:

• Starter Plan: $25/ month
• Pro Plan: $49/ month
• Elite Plan: $99 per month

9. Propertybase

Propertybase, another real estate CRM tool, connects brokerages and agents. This platform is used by more than 200,000 agents of over 2000+ brokerages to manage their businesses. Their primary goal is to make the real estate transaction process easier.

Propertybase provides a central place to organize your contacts. It allows you to manage all your sources and leads from one place. You can create a custom set of rules to send leads down the pipeline according to a specific set of activities. You can also manage your business easily from your phone or desktop.

It integrates well with Zillow, Docusign and Trulia. It is not the best for real estate CRM integrations. There are currently no capabilities for Google, Zapier or MailChimp.

Pricing Plans: Prices start at $79 per user per month for a minimum of 10 users

Virtual tour tools for real estate

The COVID-19 pandemic is causing real estate professionals difficulty in closing deals. Virtual tours were created as an alternative to social distancing when it was implemented.

These 3 most popular virtual tour software tools can be of assistance to you.

10. My360

My360 has been a popular choice among real estate professionals due to its excellent price-quality ratio. My360 is a virtual tour platform that’s easy to use for clients who have little or no experience.

This tool allows you to create 3D footage that is compatible with all VR headsets. It is stored in Cloud infrastructure so that it can be accessed anywhere in the world. This tool allows you to capture every corner and angle of the property, and embed it in your 360-degree rendering. This allows real estate businesses to show potential buyers houses in order to help them make informed decisions and increase their sales.

You can create a virtual tour of real estate using My360 by following these steps: 1. Register for the platform to upload images of your property to your account. #2. Add details to the set and view it. #3. #3. Create an interactive walkthrough, and publish it. Use the link and embed codes, or API feeds, to display it in your web app.

Pricing Plans: Starting at $39/month

11. Kuula

Capterra’s 5-star rating for the Kuula is a result of its widespread use among professionals real estate agents, developers, and other professionals.

Kuula is a great solution for real estate professionals who are looking for an easy-to-use, affordable solution. Customers love its competitive features and facilities. This is especially because Kuula offers a highly sought-after combination of professional and comprehensive service at an affordable price. 

The Kuula platform allows you to create a virtual tour of your property. After uploading your photos, you can create a tour. You can add animated transitions and background audio, change the order, and edit descriptions. #2. Hotspots can be added to connect images. #3. Optionally, you can integrate 2D assets such as maps and plans. #4. Share the tour with your friends and fine-tune.

Pricing plans:

• No Cost Plan
• Pro Plan: $16/ month
• Business plan: $48/month

12. EyeSpy360

EyeSpy360 is a great tool to help you create 3D models, floor plans or 360 virtual tours.

To make it super simple, the tool offers a Tours-as-a-Service solution (TaaS). It works like this: Create an account #2. Upload 360-degree photos taken with your camera #3. Wait for your product to become available for download

You have many customization options available, such as built-in live chats, 2D still photography and tour archives. Interactive elements can also be added.

EyeSpyLive is a great option if you are looking for a tour to share with others. EyeSpyLive is an ideal tool for real estate agents who want to show spaces to multiple clients at once. It allows people to see and hear each other online.

Pricing plans:

• EyeSpy Starter: $13.99/ month
• EyeStarter Advanced: $34.99/ month
• EyeStarter Pro 25: $69.99/ month

Before you go

There is no single tool that will cover all of your real estate needs.

You can make your clients’ experience better by choosing the right apps – for marketing, client management, client management, communication, disclosures and closing docs – and carefully selecting the apps that will help you get through each step. You can also make more time for what matters most: closing deals.