With an estimated 1.66 trillion people online, the e-commerce market is growing rapidly. Online shopping is a growing trend that has led to thousands to millions of businesses being established to meet all customers’ needs. Your store may be just a drop in an ocean. But, you don’t want an e-Commerce store that is just a drop in the ocean that can be easily wiped out by the fierce waves.

You must identify your unique features and competitive advantages to attract customers if you want to succeed in the e-Commerce market. The key question is: How can your business stand out and be unique? This article will discuss 5 ways to make your store stand out in the crowd.

1. Your website layout- first impression!

It is said that you shouldn’t judge a book by its cover. Online stores have a lot to do with the “cover”. This is because it can be one of the most important aspects that help customers find your store. Imagine that a potential customer visits your store and finds a confusing, messy, and difficult-to-navigate website. Because they don’t want to waste their time and are annoyed by it, I am certain that they will quickly leave.

The first impression of the store is crucial to a business’ success. It is important to have a clean, neat, and unique web design. You should carefully choose the font size, color scheme, and product illustration elements. These elements should be tailored and designed to give your store a unique look while still focusing on your objectives and target customers. Customers will be more likely to buy if they can find the products they want easily on a well-organized website. 

2. Customers will have a personalized experience

Customers want personalized shopping experiences. Customers will feel valued and cared for if they have the feeling that the website was created just for them. Personalization is a strong indicator that the stores understand their customers’ needs and preferences, and will do everything possible to meet them. Customers can edit their personal information, and choose from multiple payment and shipping options.

By sending birthday cards and promotions to customers, stores show their appreciation for special occasions like birthdays. Instead of being “our beloved customer”, the emails that are sent to clients will include their name. The customer will be able to access all settings on the frontend display. This personalization will allow customers to have better shopping experiences and stores can gain insight into the buyer’s behavior.

3. Promotion is not obsolete

Customers can find sales, discounts and vouchers so appealing. Online vendors are able to use them in a specific time frame, which can help customers spend more. Store owners must first understand when a promotion is most effective and what types of promotions are best. You can offer promotions on holidays or special occasions like birthdays, anniversaries, and so forth. It is important to identify the intended audience for the campaign.

Store owners must target customers who are likely to buy or make a purchase after receiving a promotional offer. These factors will determine how the promotion is communicated to customers. For example, whether the store displays an attractive banner at the top or sends customers private emails. While promotions can be appealing, it is important to consider how to draw customers with these promotions.

4. All the fulfillment is just a click away

Because of the ease of using smartphones and tablets, customers are more inclined to shop on-the-go. E-stores can increase sales by allowing customers to shop and make purchases on other mobile devices than the computer. Customers can shop on their smartphones or tablets, which makes it convenient and simple to use. They can purchase goods anywhere and at any time. Mobile compatibility is essential for any online business.

You will see an increase in sales and profits if you have more channels. These widely-used platforms will make your store stand out.

5. Customers trust you.

When building relationships between online vendors, customers, trust is essential. Online stores are losing trust as customers lose faith in them, especially with security and privacy concerns becoming more important. This is a worrying situation as e-commerce will soon collapse if customers no longer wish to buy online. Your store will be exceptional if customers trust you and remain loyal.

Your e-Commerce company must show that it will honor your customers’ rights. Besides, all of the security principles must be transparent, credible and necessarily based on a certified national/international standard. Only when your clients feel safe and secure that they can trust you, will they be able to shop with confidence.

Remember that customers must be treated with respect and provided timely support, regardless of whether they are in the before-sales, after-sales, or during-sales phase. Your business will succeed if you keep your promises to customers and are able to satisfy them.

Final thoughts

It is now easy to create an online store, but it can be difficult to do business in this highly competitive market. These are just a few of the many ways you can make your eCommerce business stand out.

Only you, as store owners, know what your business needs most and which media should be prioritized in order to make it a success. You don’t need to make your store stand out. You just need to know your personality, goals, and objectives. Then, try to make your store stand out.