Are you ready for the holidays? To generate excitement for your online store, you might consider creating holiday products. For gift-givers, you can also repackage and bundle existing products. You can attract new customers as well as keep your existing customers coming back for more. Let’s look at some ways that you can make your holiday items more profitable.

Seasonal variations of your products

Are you selling candles? Perhaps you would like to sell scents such as peppermint, cinnamon, and pine. Are you able to offer to clothe? You might consider creating holiday-themed shirts and hoodies or hats. Consider home decor. You can add ornaments to your online shop. You can increase your sales by selling stocking stuffers or other small gifts during checkout.

Coffee Bros has created a limited-edition holiday blend that includes flavors of wine, cocoa, and berry.

Be conservative when adding holiday-specific products into your store. Given the year-to-year variations in demand, it can be difficult to determine how many items to produce. WooCommerce Analytics will help you understand the dynamics of your store and help you make informed decisions about inventory and growth.

Sometimes less is more. Even during holidays, running out of products isn’t always a bad thing. This can increase your expectations for next year without reducing your margins.

Bundle products

A group of related products can be sold at a discounted price. This is a classic marketing strategy and an excellent way to give holiday customers something new. Product bundles can also be sold in seasonal packaging.

Bundles that have complementary or related items are the best. For example, a wine shop might offer a wine bottle, wine glasses, and a corkscrew, or a bottle stopper as a gift package.

Gift subscription boxes such as retailer Henry J Socks could be offered so that recipients can choose the products they want. You could also offer a single discount for your bundle items.

It’s like a meal deal at your favorite fast-food restaurant. Customers are encouraged to purchase more and save.

WooCommerce makes it easy to create bundles using the Product Bundle Extension. This feature allows you to group products and create rules for pricing, shipping, and inventory management.

Ask yourself these questions when creating bundles

• What products have customers formerly purchased together?
• What products need additional items?
• What products could be enhanced with affordable add-ons

Personalization options available

It is no secret that customers want what they want. Many holiday shoppers love the ability to personalize and customize gifts. This is a great way to show loved ones how much you care. You can offer engravings or embroidery depending on the store.

Here are some ideas: April Soderstrom is a jewelry retailer that offers a gift section in her store. It features items perfect for the holiday season. Many of the items can be monogrammed and customers can even use beads to spell out a name, phrase, or other information.

The WooCommerce Product Extension extension allows you to customize your products, which can help bring in new customers and keep current customers returning. Shoppers can easily send personalized requests directly from the product page.

Sell holiday-themed gift cards

Online stores can offer gift cards as a great holiday offering. Gift cards are easy to sell, package, and ship. It’s impossible to beat the profit-to-inventory ratio.

These items are a great choice for shoppers. These are great gifts for last-minute gift-giving and the perfect item to give someone who seems to have it all.

Gift cards can bring in two customers to your shop: the buyer comes to buy the card and the recipient comes back to redeem it. Both will likely make more purchases.

Do you want to increase your bottom line? The Gift Card Extension is a WooCommerce extension. This extension is easy to install and intuitively used by online retailers who want to offer prepaid customized e-gift coupons.

Before creating holiday products, you need to answer five questions

Now that you are familiar with your options, here are some suggestions:

• Which products best fit your brand? Are your holiday offerings distinctive enough to make you feel special?

• Are you paying attention to trends? Your audience will be your best guide when you select products.

• What is a reasonable price for holiday-specific products and services?

• How much is the gross profit of each product?

• How much inventory is necessary to maximize selling potential without exposing too many unsold items?

The holiday season is not only the most beautiful time of year, but it also happens to be one of the largest spending periods in the United States. The 2019 season saw eCommerce store sales rise by up to 20%. This is due to COVID-19 restrictions.

Your store can be transformed quickly with some creative thinking. It’s time to get started.