TikTok makes me think back to the old internet. YouTube is increasingly professionalized–every trending video seems to be shot in a professional studio by an actual crew, and all of it is a half-hour long. TikTok is a group of individuals who are capturing things on their smartphones. It’s gritty.

This is precisely what makes TikTok a great place for marketing your business. But you have to act like a human being when using it.

Be clear

You don’t have to hide your points or hope that people will notice them. The points should make sense to TikTok.

Ferguson Computers has a three-person team consisting of Christine Ferguson and her partner. This IT company is located near Shepherdsville, Kentucky.

Christine’s most popular video demonstrates why Hotmail and Gmail accounts are bad for businesses.

I’ve written the same topic, and she seems to convey the points quicker than I do because of her strong voice, jump cuts, and willingness to have a good time. 

Display your authenticity   

Although most people don’t know what you do every day of your life, they might find it interesting. Shannon Schutt from Clear Mind Jewellery in Peterborough (Ontario) told me that TikTok allows them to show people behind-the-scenes views. 

She stated, “Most people don’t know what we do because they work in jewelry.” We have had many successful TikToks that have led followers to other platforms and encouraged them to request quotes.

Find quick facts

People love to learn new things, especially when it doesn’t take too long. Digium An online education company, Jason McCarthy,

McCarthy explained that these facts were meant to give viewers a subtle bit of brain satisfaction, but leave them wanting more. Display the job for a small online teacher recruitment business.

This may be a good option for your company. It is worth it.

It is possible to be both technical and comedic.

Sydney Marino works as a public relations representative for Handy Women on Facebook. It is described as “a community of women whose goal is to inspire, support and celebrate their handy work.” “

Sydney participated in a TikTok home renovation challenge. The group was mentioned several times by Sydney. Over 100 thousand people joined her Facebook page and 1000 women joined it.

What can this teach us? Sydney suggests you keep your eyes on one thing.

Companies need to understand that TikTok demands you be either technical or comical when using it. 

Sydney’s video doesn’t get too involved in the details of home improvements. She likes to show the basics and keep it lighthearted.

Getting to the point

Sayble Huffress, founder of Bali Lash recently attracted lots of attention for a demo of their product. Sable said to me that it was important to get straight to the point.

She stated, “You need to grab attention in the first two seconds. Avoid unnecessary distractions and keep your videos brief and to the point.

Use trendy sounds as background

Maybe shared another tip: Trending sound. Suzie Young, who recently started Bucket List my Life, said that this worked well. 

I use a low-volume sound to make my videos more popular. My videos were viewed over half a million times and have been picked up by the algorithm to be viral.

She explained that one of her videos was featured by LaDbible, a Greek reporter, and other syndicated publications.

Even though you may not use TikTok in the context of your business, it is used by many other organizations. Be a human being.