You probably already know the importance of guest posts. These posts are a great way to draw attention to your brand and get higher up in search engine results. This is true only if you can write original guest posts.

There is a lot out there that repeats or rewrites the same information. This type of content will not help you in improving your brand’s reputation or getting on the first page of Google. Your content must be original.

What does it mean to be original? We mean unique, one-of-a-kind content. This content is unique and cannot be found anywhere else on Google. It provides valuable and new information for readers. These are some of the ways that you can ensure that your guest post is original.

Conduct extensive research

First, you must do some research before writing about a topic. This does not simply mean reading a few blog posts. It is about spending a lot of time researching to find interesting information.

Anyone can read blogs and recite the information differently. To create a guest article that offers something fresh and new, you need to do so much research. If you’re new to creating content, you should learn how to create a guest blog post.

Next, gather new and relevant information to create an engaging and informative post. You will be unique from everyone else on Google, and bring something to the table.

Share your own experiences

You don’t have to include statistics or factual information in every guest post. You can instead mix it up and share personal experiences. This will ensure that your content is unique and not duplicated on Google.

Your experiences are yours and many people will be interested in what you have written. This could make it relatable and beneficial to others. Start brainstorming stories that relate to your brand and start thinking of what you can share.

Focus on the details

Guest posts are often general. This means that they will generally write about the same topic but keep it simple for readers. This may be fine for some people, but others will appreciate the details.

You can go in-depth about one aspect of a topic to ensure that your content is original. Focus on the details and you will be able to approach the topic differently.

Play Devil’s Advocate

When it comes to guest posting, it is common to search Google. You will notice that there are many similar posts on the same topic if you’ve done it before. Why not have some fun with it? You can have fun and be a devil’s advocate.

Try looking at the topic from a different perspective and imagining what you could create. This will allow your readers to see the world from a different perspective, and ensure that your content is unique.

Publish Right Away

Have an innovative idea? Don’t waste time creating a guest blog post about it and getting it published on a website. Many people will have the same idea as you. Do not procrastinate on a topic. Get it out there as soon as possible before anyone else.

Write about a problem

Many people turn to the internet for help. Consider what you would do if faced with a problem. This is what you can do through guest posts. Take a problem that is common in your industry, and then use your knowledge to offer advice.

You aren’t just taking information from the internet. Instead, you create the solution using your unique perspective and that of others.