Omnichannel marketing, also known as cross-channel and multichannel marketing, is a method of delivering consistent, branded, personalized advertising experiences across multiple platforms.

Your business can use an omnichannel marketing strategy to place ads for products relevant to their interests. Your advertising spend will be more efficient if you match potential customers with the right products. You will make more money if you lower your cost-per-acquisition (CPA).

Many of us have been exposed to omnichannel marketing at some point. Clicking on an advertisement for something you find interesting on social media might lead to you signing up for a coupon at the store’s site via a popup. You might receive an email with a discount code or an abandoned cart email if you don’t purchase the product. Or, you might see the product displayed on other websites that might encourage you to make a purchase. You will likely receive an email with recommendations for similar products and future sales announcements if you make a purchase. A catalog or postcard may also be sent to you.

Does that sound complicated? It doesn’t take a lot of money or a large team to develop an effective omnichannel marketing strategy that will work for your store.

This guide will show you how to create an easy omnichannel marketing strategy that doesn’t cost too much.

Start with the basics

It’s impossible to do everything at once. Fortunately, there are other ways to accomplish this. Omnichannel marketing simply means reaching people with the same message in multiple places. Instead of trying to master complex automation campaigns, identify your primary communication channel and one additional channel you can connect with it.

Set your budget

To make money, you have to spend money. You should set a monthly budget for marketing. Then, focus on the areas that will provide the highest return on investment (ROI).

You should not only consider how much you can spend on actual ads, but also whether you are going to be creating the copy, images, and videos or hiring someone to do it for you. You should also consider how much you spend on your email marketing platform if you intend to reach customers via email. You’ll need to know the costs of direct mailers or print advertising.

It is possible that your initial budget is too low to allow you to advertise on all of the platforms you want. That’s okay. Over time, you can expand your reach to new platforms. It might surprise you how fast your business scales if your budget is kept in check.

Identify your target customers

It is important to target your ads to the people most likely to purchase your product. This is an important aspect of an omnichannel marketing strategy. How do you choose who to target? You might not have customers to survey if you are just starting your business. Instead, make some assumptions about your audience to gather data later.

Ask questions like:

• What are their locations? You should limit your advertising to those who live in limited countries if you plan to ship your product.

• What age are they? Targeting people older than 55 is a good idea if your product is intended for them.

• What is their occupation? You can target dentists, dental hygienists, and orthodontists if you are selling orthodontic products.

• What are their hobbies? You might consider adding people who are interested in kayaking, canoeing, and hiking to your customer base if you sell kayaks.

Before you dive into marketing, you need to know who you are trying to reach.

Sending out a survey is a good way to find out about customers if you have been managing your store for some time and have a long list of customers. You can review reviews left by customers to get demographic information and a better idea about how they use your products. Email addresses can be used to create similar audiences across a range of advertising platforms. Get more information about expanding your audience from customer data.

Marketing throughout the customer’s lifecycle is a priority

The customer’s life cycle begins when they first find your business and ends with loyalty over time. Here are the five stages of the customer lifecycle, along with some methods to reach customers at each stage.

1. Reach

This is when a customer is looking for a product or a solution. This is a great time to reach out to the shopper and let them know about your brand. Customers may be looking for information on products, reviews, or simply comparing them.

This stage allows you to reach customers through search engine optimization (SEO), Google Shopping listings, and paid search advertising.

2. Acquisition

When someone visits your site, subscribes to your newsletter, communicates with your chatbot, or contacts you by phone or email, they are considered an acquisition. Although they haven’t yet made a purchase, they are still checking out your company and gathering information.

You have the opportunity to collect data about the customer during the acquisition phase. This can be used to help you market to them later.

Remarketing allows you to reach these people by placing a tracking tag on the website. This tag collects basic information and serves ads to them across different platforms. Remarketing can be used in several ways, including social media advertising and display ads.

Based on what products your visitors looked at and how they behaved on your site, you can personalize the emails and ads that you send to them. A display ad, abandoned cart email or discount email can encourage someone to return to your site to make a purchase.

3. Conversion

Once someone purchases from your website, they have “converted” to becoming your customer. You want to ensure that they are happy with the product and enjoy a long-lasting relationship with your company.

4. Retention

It is not enough to just convert new customers. You want to keep customers coming back time and again to buy more. A customer who already loves your products is the most cost-effective to convert. This not only has a higher ROI but also builds brand loyalty. Your loyal customers will be your greatest advocates through their reviews and sharing your products with their friends.

This stage of the customer life cycle is where you market to customers by sending them follow-up emails that include product recommendations and special discounts. You might also send them feedback surveys or request reviews.

5. Loyalty

Everything you do to retain customers builds brand loyalty. You can’t simply set it and forget about it. It is important to keep up your high standards for selling quality products and customer service. You also need to maintain personal connections via email and reward-based programs.

You might think about what you could offer your most valuable customers to cement your brand’s loyalty. You can give your VIP customers special benefits that the rest of the public won’t be able to enjoy with the WooCommerce Members extension. Optimizing your website for organic search results will help it rank higher when shoppers are searching for the products you offer. It’s a great way for customers to find your products.

Focus on keywords in your product pages to ensure customers find your store when they search for similar products. Blogs that are part of your website should include useful information about using your products. Google’s Keyword Planner is a great resource if you are stuck on the right keywords to use for your pages, products, or posts.

Google Shopping

Google Shopping gives you another way to be found when people search for you. Google launched Shopping listings in early 2020. There’s no reason to not list your products. Millions of people visit Google every day to search for the products they are looking for. While paid Google Shopping ads will always be displayed above the free listings, appearing high in organic Shopping results can still drive sales.

You can either manually set up your Google product feed or install the Google Listings and Ads extension.

Email marketing

You can market to existing customers via email if you have an established list. Email marketing platforms often offer free tiers. This means that even if you are just starting your business and have a small customer base, you can still market directly to them via email. MailPoet is a great option. It was designed with WooCommerce stores and includes automated emails at no cost.

MailPoet allows you to send welcome emails to your new subscribers. You can also use it to make product recommendations based on past purchases.

Reward programs

Rewards programs can encourage customers to spend more. You can control how many points customers earn for every dollar spent and the number of points required to receive a reward with the WooCommerce Rewards extension.

Once your program is established, you can add new rewards or make tweaks to it. This marketing tactic requires very little effort and maintenance. A rewards program is a great way to increase sales if it makes sense for your products.

Affiliate marketing

Affiliate marketing allows anyone to be a brand ambassador. Affiliate marketing is a cost-effective way to increase your revenue. You only pay your affiliates for sales generated on your website.

Affiliate marketing offers fans commissions for sales they drive to your website through special links or coupon codes. Affiliates can become enthusiastic marketing partners because they also benefit from your success.

This extension is for Affiliates for WooCommerce. This extension allows you to quickly and easily set up your program in your store. You can manage signups, commission conditions, and payouts from your WordPress dashboard.

Choose your affiliates carefully. Search engines can flag suspicious content or sites that are spammy. This could impact your search ranking.

Customer service

Every interaction with customers is a marketing opportunity. Don’t view customer service as a matter of settling complaints and answering questions. Instead, see it as a chance to build loyal customers. You can make your customers feel valued and appreciated by offering top-notch customer service. Customers will feel more satisfied if they feel valued and cared about.

A customer relationship management (CRM)tool such as Jetpack CRM, can make customer service easy and smooth. You can set up a support portal and track and manage tickets right from your WooCommerce shop. You don’t need to log in to a third-party CRM site to manage your customers. All you have to do is access your WordPress admin area.

Organic social media

Although it can be hard to attract organic attention through social media, some great options for marketing can be free and very effective.

For your business, create a Facebook group. If they aren’t engaging in paid advertising, Facebook pages won’t be noticed. However, Facebook groups can become extremely popular organically. Some brands have large fan groups dedicated to them, such as the Aldi Aisle Of Shame Community. Brands can market to loyal fans in these groups at no cost.

You can interact on all social media channels and post regularly. Tools such as Jetpack allow you to share the latest content from your website on many social media channels including Facebook, Twitter, and Instagram. You can schedule when you want your posts to be shared on your chosen platforms or set them to auto-share when they are published.

Still, you’ll need to interact with your fans on social media. This includes responding to comments and sharing posts from other users that may be of interest to them. To grow your brand’s popularity, you must combine high-quality content and regular engagement.

Reddit allows you to do an AMA. The Ask me Anything subreddit allows you to host question-and-answer sessions with companies and interesting people. You can create your own AMA for free and answer any questions you wish from other participants. Although there are some rules and proof of identity requirements that your AMA must adhere to, it is very simple to set up and a great way to meet new people. The questions may also help you to market your product through other channels.

Higher-cost marketing methods:

Paid search

Paid search ads can help you rank higher in organic search results, generate traffic immediately, and improve your SEO. Bid on keywords and phrases that are related or descriptive to your products. Your ads will be more successful if they include useful descriptions. You can also include as many structured snippets (price, star ratings, reviews, and so on) as you like. ). 

Also, ensure your landing page for your product is mobile-friendly and loads quickly.

Google Search is the most used platform for paid searches. Google is far and away the most popular search engine, with more than 2 trillion searches per year. Bing only gets around 1 billion searches per month.

Google Shopping Paid

You can also pay for better placement within Google Shopping results. Sponsored ads will be displayed in the sidebar and the top shopping carrousel of Google Search. They will also appear at the top of the Google Shopping page. Paid shopping ads get the benefit of being listed on Google Search Partner sites and included in the Google Display Network (YouTube and Google Discover). These additional placements are not available for free Google Shopping listings.

Display ads

Due to its broad reach, Google Display Network is the world’s most used display ad platform. You might be already using paid search ads or Google Shopping ads to advertise, and you may already be participating in the Google Display Network.

Adverts on social media

Social media marketing companies in Phoenix are a great way for new customers to be found. They can share your ads directly with their friends. Market to people using demographic data, perceived interests, or uploading customer email lists to create a lookalike group of people with similar profiles as your existing buyers.

Instagram and Facebook are the most popular and easiest social media platforms to advertise on. First, you will need to install the Facebook conversion API and pixel on your website. Next, connect your store with your Instagram and Facebook accounts. This is easiest if you install the Facebook extension for WooCommerce.

Facebook for WooCommerce allows you to connect your store’s product catalog to Instagram and Facebook, so you can create a cohesive brand experience. WooCommerce also allows you to purchase ads directly from your dashboard.

Video ads

Video ads are one of the most expensive marketing options because of the high-quality content required and the cost of buying the ads. Video advertising is no longer prohibitive for small businesses thanks to the availability of affordable editing and production tools as well as online platforms such as YouTube. You can shoot with your iPhone/Android phone and use the free editing tools. Also, you can set your budget for your ads at whatever price is most affordable.

Video ads are much less expensive than they were a few decades ago. However, they can be difficult to produce and time-consuming if you don’t have the skills or time to do so. Video is still a part of omnichannel marketing strategies. Make sure your videos can be used on a variety of platforms. To get maximum impact from your video creatives, you can reuse video clips on your blog, social media, and product pages.

YouTube is the most used video advertising platform, but you may also consider these other options.

• Social video platforms. Snapchat and TikTok are two video-based social media platforms that provide great advertising opportunities. These platforms allow you to interact with viewers and can help build a stronger relationship with your brand.

• Live streaming video services. Twitch, Vimeo, and other major players are in this space. Twitch is a streaming platform that focuses on live streaming, while Vimeo hosts pre-recorded content. Twitch is a primarily gaming-focused platform. If your products appeal to this audience, Twitch can be a great option for video advertising.

• Networks that stream video-on-demand. Although online video streaming was initially thought to be the end of television networks, it created new ones. Hulu and Amazon Prime Video are two networks that offer businesses advertising opportunities.

Advertising in print

Print advertising can still be an effective way to complement your Miami digital marketing efforts, depending on who you are and what products you sell. You might consider placing an ad on a magazine cover or mailing a catalog or postcard with special offers. Or, you could use front-door marketing such as door hangers and product samples.

You can track the results of your digital marketing in NYC efforts, just like in digital marketing.

• Tracking links can be added to QR codes. You can create tracking-enabled URLs for your QR codes with some software. If you include one of these codes in your printed marketing materials, customers will be able to track the origin of your QR code when they visit your store.

• You can use special landing page links. You can also create landing pages with unique links that you can include in printed ads if QR codes don’t suit your taste. You’ll be able to see which ad shoppers have clicked on to reach that landing page.

• Use a unique coupon code. You can track the use of a coupon code unique to a print ad campaign to see how effective it is. WooCommerce Smart Coupons is a great option for advanced coupon management.

Make sure your ad copy is clear and concise.

It is important to be consistent with your work and be efficient. Crafting your images, video, and ad copy for multiple purposes not only saves you money but also provides a consistent, brand-like experience for customers across all platforms.

You should ensure that you take photos and videos for different advertising platforms. Different aspect ratios are used by different platforms, so it is important to edit and shoot videos and photos keeping this in mind. Common aspect ratios include:

• Horizontal 16:9
• Square 1:
• Vertical 4:5 & 2:3
• Full Portrait 9:16

Shoot your video and images at maximum resolution and then export to lower resolution depending on the use case. High-resolution images are essential for advertising in print and for some web applications. However, optimize your images to display on the internet.

Display ads require lower-resolution images. Uploading videos at the highest possible resolution is best. Many video platforms offer options for video quality so that viewers with slow connections can choose to have a lower-quality video.

Analyze your data

It is important to regularly review the results of all marketing campaigns. It’s not worth spending money on an ad campaign that isn’t performing well. Analyzing your data will allow you to see which ads are performing well and help you decide where to spend your money.

Google Analytics is the most powerful and comprehensive tool to track the activity on your website. You can view the referral links used to visit your website so you can see where they are coming from, how effective search and display ads are, and what demographic data your site visitors have. The WooCommerce Google Analytics Extension can help you integrate your site with Google Analytics.

This extension will connect your website to your Google Analytics account. It will also show basic tracking data such as sessions, users, events, and other information in your WooCommerce dashboard. You can also integrate Google Analytics enhanced Ecommerce to see customer behavior such as cart actions and product views.

You can also analyze your marketing data through the marketing platforms themselves or in WooCommerce analytics. Many email, video, and display marketing platforms will provide analytics dashboards that at most show clicks and views. Some dashboards may show conversions.

Your key performance indicators (KPIs), will help you update your ad strategy.

Your campaign’s performance should be reviewed and updated based on your KPIs. Most companies will give additional ad spending to campaigns that have low CPAs or high ROIs. Campaigns with high CPAs or low ROIs should go away. You may also have performance indicators that are relevant to your company.

It could be that your ads are causing more people to search for your products and not just generating direct sales. You can experiment with switching certain low-performing ads off and on for different periods to see if it has any impact on other metrics.

If you notice customers not redeeming coupons or taking advantage of rewards points, it might be time to tweak your offer or adjust the redemption requirements. This is a great way to retain customers and improve loyalty campaigns. A marketing strategy that isn’t performing well right now doesn’t necessarily mean it cannot be improved and made to work for you.

Your business will grow

You will see a rise in revenue by being strategic when choosing your marketing platforms and crafting evergreen and repurposable creative assets. It may take time to get it right. You can start with a few marketing channels that are inexpensive and then build on your data to develop a long-term strategy that will generate revenue for your company.