Digital marketing has received a lot of attention, as it is a significant departure from traditional advertising. Although the internet has changed the landscape, there are still many fundamentals that have remained. For example, relationships are just as important as ever.
It is becoming a cliché to criticize the digital age for its lackluster depth. Some people prefer to communicate via their smartphones rather than face-to-face. And yes, many businesses’ relationships with customers can now be formed online. These relationships are still vital. Face-to-face interaction is still important, but 81% of consumers will search for brands online before going to a store. They just want data to help them make better buying decisions.
The business-consumer relationship has evolved to a two-way conversation. This is great news for brands. Relationships, just like in life, tend to be stronger when both sides have a say. Your customers will be more invested in your brand if they are able to participate in the purchasing process.
The trick to creating a marketing plan that revolves around this idea is the key. Here are some things you should consider in order to be successful.
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Customer track
Although the concept of a traditional sales funnel will never go away, marketers see it more as a journey. Consumers prefer to interact with brands on their own terms, rather than following a linear path that was based on distinct stages. Advertising is still very effective but must compete with customer reviews, posts on Facebook, fan videos, and other user-generated content. Other opinions are as influential, if not more than company banner ads or commercial videos.
The goal is to influence as many conversations about your brand as possible. Although you cannot control all the information that is being said about you online you can have a good reputation and a social media plan to make it more open to the interactive model for consumer-brand engagement.
Personalization
Simple things like remembering the name of a person is a key to marketing success. This shows that you spent at least a few seconds focusing on the person. Digital marketing in Las Vegas is no different. According to Responsys studies, 53% more people will make a purchase if digital communications are personalized.
Despite superficial connections that people make online, we respond well to brands who address us individually. It is possible to reach people via email, social media, and other channels, as long as they are treated as individuals and not as leads. Although it may seem tempting to consider the internet as a cost-effective way to reach large audiences (and you should), remember that this large audience is made up of real people.
Now that we have explained how the interactive model works let’s take a look at some of its advantages.
Two-way digital conversation benefits:
Customer feedback
It can be scary to get customer feedback in this age of digital marketing services in Miami. Although it may not always lead to the glowing reviews you desire, marketers should be able to access this information. Even the most unfavorable comments can be a valuable source of information about how to improve customer experiences.
It allows you to interact with people in real time, or slightly delayed. You can reply to a compliment by sending a tweet. You can also respond to users who complain about poor service via social media. This is a great benefit for public relations as it shows your customers that you care.
Real-time sales
Apps are used by many businesses to increase sales. Some apps reward loyal customers while others offer geo-targeting services that allow you to address customers in real-time based on your location. These are great for businesses with brick-and-mortar stores. Your app allows people to download it and signal their interest in your brand. They can also set their location preferences so that the app can send them discounts and deals when they are within the reach of the store. This is a great way for people to respond to their immediate needs.
Customer tracking
Engaging with brands can help you target more prospects. It’s easy to see it as this: The user visits your site, may view a few pages, then goes on to browse other websites. Professional retargeting tools allow you to track the websites that he visits, and then target your ads accordingly. You have already shown interest and you can now gently remind him about your brand by showing your banner ad/video. This scenario benefits both the brand and the consumer. This scenario benefits both the brand and the consumer. The brand has a clearer lead and the consumer can decide whether he wants further engagement.
